This ad was the centerpiece of a campaign that targeted a younger demographic.

1. BE A
FRIEND
WITH
BENEFITS.
The kind of benefits that help
you stay healthy and in shape
without draining your bank account.
Call 351-BLUE to learn about BlueValue Direct,
a health plan that starts at about $3 a day and
pays $100 toward your gym membership.
Or apply at BCBSRI.com/BlueValue
Follow us @BCBSRI
Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association.
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5/1/12 11:08 AM