1. Developing a Campaign Budget and Fundraising Plan Spending Smart, Raising Smart

2. Developing Your Budget: Spending Smart

3. 5 Key Budget Rules Rule 2: Create a realistic budget. Budgets should grow, evolve and be flexible. Rule 3: Budgets reflect the priorities . If voter contact is your #1 priority your budget should reflect it. Rule 4: Minimize overhead and maximize voter contact . Learn to say “NO” to fancy gizmos. Rule 5: Pay bills and avoid debt . Having debt and not meeting payroll is usually the sign of bad planning. Rule 1: Cost everything out. Assume it will always cost more.

4. 70-80% 2-5% 10-12% Budget Allocation

5. <15-20% Budget Allocation

6. Developing Your Fundraising Plan: Raising Smart

7. What’s the secret of successful fundraising? Answer: There is No Secret!

10. Breaking it down FR Goal = $40,000 $50 200 x = $ 10,000 $100 125 x = $12,500 $250 30 x = $7,500 $500 20 x = $10,000

12. Applying the Tools Tool Response Rate Cost Ratio Cash Flow Face-to-Face 50-70% 1-5% 1-7 days Telephone 30-50% 1% 1-7 days Events 15% 10-25% 4 weeks Cold Prospect Mail 1% 100% 6 weeks Re-solicitation Mail 5-10% 10-15% 6 weeks

13. Why people give

21. ZIP IT UP AND LISTEN! “ Not that much” Negotiate “ Not ready” Call Back “ Need more info” Provide it “ NO ” Why?

22. OR Depends on hard work , good organization , and a good plan to make it happen.