The Fundraising Field Guide has been written to help early-stage tech startup founders decipher and navigate the fundraising process. It is based on a collection of blog posts published on my site thedrawingboard.me and has been published using Reedsy, a marketplace for self-publishers to connect with an online community of editors, illustrators and marketers. The book provides an overview of the common challenges experienced by entrepreneurs when going through the funding process.
The Fundraising Field Guide comes from personal experiences gathered investing in over 170 companies at Seedcamp. It includes advice for founders on how to reach out to investors, deal with rejections constructively, prepare materials and financials, understand valuations and deal terms, and how to manage the legal process. The chapters within the book also pull from advice shared with Carlos from many other leading industry experts, including Index Ventures, JAGShaw Baker, Connect Ventures and White Star Capital.