More Related Content Similar to Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing! (20) Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing!4. What is an online
shopping cart, really?
© 2013 Webtrends, Inc. 4
5. * Forrester Research
To your store, it’s the
key to success.
To consumers, it’s
more complicated.
87% of consumers*
abandon shopping carts.
At a cost of $18 billion a
year in lost revenue.
© 2013 Webtrends, Inc. 5
7. Because to consumers, a shopping
cart isn’t just a shopping cart. It’s:
A shopping list
They decide what they
want, but convert in store.
A wish list
Like window shopping,
only online.
JEANS
UNICORN MASK
© 2013 Webtrends, Inc. 7
8. A distraction
Something to do to pass
the time, until something
else catches their eye.
CATS! BACON!Ooh, BACON...
© 2013 Webtrends, Inc. 8
9. A cart is a
cart, is a cart!
And then there’s people like Joanie.
She means business when it comes to shopping. A cart is a cart.
© 2013 Webtrends, Inc. 9
10. But something stops
her from clicking
BUY.
It could be:
Shipping costs
Price comparisons
Wanting to use a computer,
not a smart phone
© 2013 Webtrends, Inc. 10
11. In all, that’s a lot of people ditching your cart.
© 2013 Webtrends, Inc. 11
12. But Don’t Get Mad.
Get those abandoners back to your cart!
© 2013 Webtrends, Inc. 12
14. Let’s Take a Deep Breath
and Check the Facts:
© 2013 Webtrends, Inc. 14
15. * SalesCycle, 2013
* CMO Council, 2012
discount, yes!
FACT:
Abandoners love
getting emails.
Almost half of all basket
abandonment emails are opened*
.
Email drives 57% of all shopping
cart traffic**
.
FACT:
That’s great
news for you:
Every single basket abandonment
email sent delivers over $6 in revenue*
.
** SeeWhy, 2011
© 2013 Webtrends, Inc. 15
16. * Marketing Sherpa, 2012
FACT:
Abandoners may go
away, but then they
transform into a
new opportunity.
21% will re-engage*
.
Re-engagers spend 55% more than
non-abandoners*
.
© 2013 Webtrends, Inc. 16
17. You need to transform, too.
Into an email remarketer.
Here’s how:
© 2013 Webtrends, Inc. 17
18. Watch the clock.
Remarketing has its
biggest impact within
the first 12 hours.
Become a remarketer 1
The Webtrends Push API trigger
helps. It identifies when a
customer abandons a cart so the
email partner program can push
the personal data into the email
management system.
© 2013 Webtrends, Inc. 18
19. Communicate
up to 3 times*
.
Testing of top online retailers
revealed that three is the
magic number when it
comes to remarketing emails.
Email 1: sent within three hours of
abandonment
Email 2: 2 days after that
Email 3: 3 days after that
Become a remarketer 2
With Webtrends, you can trigger
your three email sends based
on behavioral factors, including,
return visit without purchase, lack
of visit but opened email, lack of
visit but high value of cart.
* Listrak
© 2013 Webtrends, Inc. 19
20. Be relevant at the
right time.
Get as much information as
you can about customers.
What was in the cart when it was
abandoned?
What else did they look at?
The more you know, the
easier it is to identify the right
offer to bring them back.
Become a remarketer 3
Webtrends ‘in-the-moment’
data keeps your email
remarketing effective.
Track preferences and behaviors
while customers are placing items
in their shopping cart to get a
complete picture of what they need,
and send relevant content quickly.
© 2013 Webtrends, Inc. 20
21. Become an Email Remarketer!
And you’ll never see shopping cart abandoners the same way again.
© 2013 Webtrends, Inc. 21
22. Webtrends Streams™ provides
in-the moment data, so you know
what customers want right now.
Read more about Shopping Cart
abandonment, and learn how Webtrends
can help you become a remarketer.
© 2013 Webtrends, Inc.
PLAYBOOK
CONVERSION
OPTIMIZATION
EMAIL REMARKETING
Three ways to turn cart abandoners
into high-value purchasers.
© 2013 Webtrends, Inc.