This presentation was given by James Svoboda to the Social Media Breakfast group at "SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM" on September 11th 2015 at St. Catherine University, St. Paul, Minnesota.

1. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
Search & Social: A Match.com made in
heaven or Tinder's awkward hook-up?
Presented by: James Svoboda @realicity
Download: www.webranking.com/presentation

2. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH & SOCIAL’S
DATING HISTORY

3. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
Matt Cutts at WordCamp 2007
“Google Wants to Be a Reflection of the Web"

4. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
LINKS HELPED MEASURE the WEB
Credit: people.cs.uchicago.edu

5. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
WEBLOGS became PERSONAL EXPRESSION
Credit: socialmediabuff.com

6. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
BLOG POSTS = PHEROMONES of SEARCH

7. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
PEOPLE ABANDONED BLOGS for SOCIAL

8. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SOCIAL KEEPS SECRETS from GOOGLE

9. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
THE HIDDEN WEB

10. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH’S FIRST LOVE – TWITTER & FACEBOOK
Credit: magsmusingsblog.wordpress.com

11. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
THEY WERE NAIVE
Credit: giphy.com

12. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
IT GOT KIND Of…
Credit: fbcjaxe3.files.wordpress.com

13. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH WANTED COMMITMENT. SOCIAL DIDN’T.

14. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE GOT IMPATIENT
Credit: en.yibada.com

15. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE+ provided NEW DATA & INSIGHTS
Credit: vgmmdi.com

16. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE+ - A LONELY PLACE
Credit: rsvlts.com

17. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
Google <3’s Twitter (again) (for now)
Credits: billboard.com

18. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
ATTRACTING SEARCH
with SOCIAL

19. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
DEMOGRAPHICS

20. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SELF-DEFINED GEOGRAPHIC RELEVANCE

21. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
GEOGRAPHIC RELEVANCE via CHECK-INs

22. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
WEB CONNECTIONS

23. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
TOPICAL & COMMUNITY AUTHORITY

24. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SHARE for FAST INDEXING of CONTENT
Credit: kimballstock.com

25. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
INCREASE SOCIAL PROFILE AWARENESS

26. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
USE SOCIAL SITE AUTHORITY

27. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
CONTROL YOUR BRAND SEARCHES
Credit: .

28. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
YOUR SOCIAL UPDATES in SEARCH

29. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
INCREASE SOCIAL PROOF for PPC

30. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SOCIAL CONNECTIONS

31. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
LINKS, SHARES & AUTHORITY
Credit: steveshoemaker.biz

32. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
REAL FOLLOWERS ONLY
Credit: musicgrind101.com

33. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
REAL CONNECTIONS, REAL ENGAGEMENT

34. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE RIPPLES – MEASURING TRIBES?
Credit: jeffalytics.com

35. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
CONNECTIONS & SHARES INFLUENCE SEARCH?

36. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
WILL THEY or WON’T THEY?
Credit: sophietsimmons.com

37. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
MAYBE THEY ALREADY ARE…

38. Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
James Svoboda @Realicity Download: www.webranking.com/presentation
SMBMSP #82 - Social + Search
download: www.webranking.com/presentation
James Svoboda
CEO WebRanking, Co-Founder MnSearch
t: @realicity
e: james.s@webranking.com
b: www.webranking.com/blog
SMB MSP– September 2015
THANK YOU!