A lot goes into an effective digital marketing strategy, but our experience has helped us identify the most important elements for our platform. Listings How your business information appears on popular websites like Google, Yahoo, and Bing. Reputation What customers are saying about you on the most widely used review sites. Social How active your business is across Facebook, Twitter, Instagram, and other social media sites. Website Analytics How effective your website is with SEO, mobile compatibility, overall speed, security, and more.

1. Invest in your online business presence now
or risk getting left behind.
THE AGE OF DIGITAL MARKETING
Go to where your customers are.
2016 marked the first year that small- and medium-sized businesses spent more on digital marketing than
traditional, per research from Borrell Associates. There are many reasons for this seismic shift, but the biggest
reason goes back to a tried-and-true marketing adage . . .
The term “digital marketing” is broad and consists of many different components, but consider the following
statistics for some of the most important parts of an effective online strategy.
The SMB community has caught up to their customers and learned that digital marketing is the way of the future.
Investing in a digital marketing strategy that addresses the above core components is crucial to the long-term
health and growth of your business.
LISTINGS
130% increase in mobile searches for
where to buy / find / get in the past year.
210% increase in mobile searches for
stores / food open now in the past year.
73% of consumers lost trust in a business
when online listings are found to be incorrect.
REPUTATION
92% of consumers read online reviews
for local businesses.
87% of consumers won’t even consider a
business with a low rating.
Just a 1% increase in online rating can lead
to a 5-9% increase in revenue.
SOCIAL MEDIA
85% of all adults in the United States
use social media.
Shoppers are 29% more likely to make a
purchase when using social media.
Social media users are 400% more likely to
spend more than non-social media users.
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