1. WASEEM UD DIN
H. # 54-E ST # 21 CHAKLALA SCHEME III
RAWALPINDIC CANTT, 44000
WASEEMENGRO@GMAIL.COM.COM
(92) 333 529-9007
(92) 307 542-0927
Sales-Marketing Management / Trade Marketing/ Portfolio & Account Management/HSE
I look forward to present you with my professional skills, further enhanced by years of experience,
along with a keen sense of observation. I sincerely believe in setting up high standards for myself
and achieving the targets in the shortest possible time through hard work, dedication, integrity and
elevated customer satisfaction.
EDUCATION
Masters in Business Administration(Executive) 2001
PIMSAT University, ISLAMABAD, Pakistan
GPA 2.72
Bachelor in Commerce 1996
Punjab College Of Commerce , Rawalpindi, Pakistan
60% first Division
EXPERIENCE
TERRITORY Manager Key Accounts/ GT/ WS / , www.engrofoods.com March 2006
– Present
EFL Pakistan, Islamabad, Pakistan
1- Trade Marketing execution and initiatives
2- Responsible of total section's development and target achievement.
3- Assertively focus on Secondary & Primary sales.
4- Market coverage of all brands as per set criteria.
5- Estimate of Business closing & inventory forecasting.
6- Creating environment and team spirit for accomplishment of the sales and forecasting
objectives.
7- Track and analyze monthly performance to achieve pre decided Sales targets.
8- Target division among the Sale supervisors.
9- Handling all (Trade Activities) and KA’s issues.
10- Monitor the market, competitor and their offerings to ensure the desired market share and
competitiveness.
11- Handling all distribution affairs.
12- Keep the Hawk's eyes on the POS execution.
13- Minimization of Execution Loss
14- Supporting Marketing department in all BTL activities
15- In Store branding and promotion
16- Ensuring proper execution of TO/BRD/VBRD on the outlets
17- Market Intelligence Report (MIR)
18- Trade Marketing execution and initiatives
19- Supporting Marketing department in all BTL activities
Skills
MS Office Suite
Report Writing
& Analysis
Team Management
Negotiation
Team Development
NON-SALES
FUNCTIONS AT EFL:
-Compensation
Management
through
-Time Tracking
-Leave Management
-Basic pool creation
and screening of SR
-Fleet Management
for smooth
execution of supplies
NON-SALES
FUNCTIONS AT
ENGRO FOODS:
-Management Safety

2. 20- In Store branding and promotion
21- Ensuring Target Achievement
22- Monitoring and execute product supplies through sales team and maintaining close
coordination with the distributor
23- Controlling financial aspects and claims of KA
24- Asset placement & Merchandising
25- Selecting and Negotiating on Retail Media outlets and mandatory touch points
26- Maintain & update merchandising database related to Key Accounts of the region
27- Ensure payments/stock deliveries to outlets against retail media & other merchandising
activities
28- Ensure timely submission of distributor claims against payments made to the outlets
29- Additional responsibility includes complete operational support for International Chain of
Accounts (ICA – Metro Cash & Carry) for
• Stock supplies
• Invoicing
• Ordering
• Coordination with Logistics for deliveries and plant for production status
National foods limited, SSR Jan 1999 – October 2003
Rawalpindi, Pakistan
1- Trade Marketing execution and initiatives
2- Responsible of total section's development and target achievement.
3- Assertively focus on Secondary & Primary sales.
4- Market coverage of all brands as per set criteria.
5- Handling all distribution affairs.
Haleeb foods, TSO November 2003 – February 2006
Sales & Distribution, Islamabad, Pakistan
1- Responsible of total section's development and target achievement.
2- Assertively focus on Secondary & Primary sales.
3- Market coverage of all brands as per set criteria.
3- Handling all distribution affairs.
-HSE –
Safety Talk &
Trainer
-Merchandising
tracking for POS and
SPO function.
Initiatives at Metro:
Chiller placement
Cross selling, Outside
sales, Sales
Retention, 1 to 1
Marketing,
INTERESTS
Jogging , Reading Books