2. SWOT Analysis
Strengths
• Globally recognized brand
• Excellent service and
reasonable prices.
• Customer-focused
• Significant market share.
• Menus customized to the
local environment.
• Collaborations with the top
brands.
• Geographically and
demographically diverse.
• A reliable supply chain
weakness
• Unfavourable publicity
• Menu of unhealthy foods
• Inconsistent differentiation
• No reductions
• Because McDonald's has been
around for a long time, it is
critical to maintain inventing.
• Its goods have unhealthy fat
and carbohydrate margin
values.
• They have yet to capitalize on
the organic food boom.
Opportunities
• Responds to societal
changes via healthy
lifestyle food innovation.
• Continued emphasis on
corporate social
responsibility, decreasing
environmental impact and
strengthening community
ties.
• Its new methods have
been fully adapted.
• New consumer groupings
and changing customer
behaviours
• Consumers are putting
more emphasis on
nutrition and leading
healthier lives.
• New entrants are putting
pressure on the high
street by providing
better pricing, a wider
product choice, and
healthier lifestyle items.
Subway, for example.
• Changing exchange rates
• Rumours
Threats
