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Hewlett packard case study
- 1. Group Members Muhammad Qaisar Muhammad Waqas Muhammad Ehtisham
- 2. Hewlett Packard Culture in Changing Times
- 3. Founders of HP….. Dave Packard and Bill Hewlett formalize their Partnership on January 1,1939.
- 4. Introduction… Successfully started in the garage nearby Palo Alto in 1935 In 1940 HP moves out of the garage The first product of company is precision audio oscillator Design the first computer in 1966 Carly Fiorina appointed as CEO of HP’s in 1999.
- 5. Vision….!! Enhance the productivity of individuals and company People loyalty Acting as a change agent Improve quality of life Provide world wide access to information and infrastructure
- 6. strengths Strong brand equity Solid market position Strong financial condition According to Fortune 500 best companies HP ranked as 9th place in the year 2009
- 7. Product & Services Printers Digital cameras Scanners Pocket computers Digital calculators and computers etc.
- 10. The HP Way The founders stated (in 1950) “ The achievements of an organization are the result of the combine efforts of each individual in the organization working towards the common objective” Profit Customers Field of interest Growth Citizenship Management
- 11. Carleton Fiorina Graduate from Stand-ford university. When she became the CEO of HP in 1999, Carly fiorina became the first woman to lead a so large company.
- 12. Changes under Fiorina Fiorina traveled more 250,000 miles during her first year, visiting HP facilities Worldwide and urging employees to setup the pace. She went to overhauling the company’s structure, consolidating operating units.
- 13. continue She also engineered a new marketing campaign featuring a simplified “hp” logo that dropped the founder names. Overall, Fiorina work hard to modernize the HP’s culture.
- 14. HP bought Compaq In 2002, HP was the second largest computer maker in world, while Compaq was no four. HP bought Compaq was a poor decision. Because: Computer market was already saturated and ravaged by price war. Compaq was the company with low innovation to generate new product.
- 15. Carly was perceived Fail The company profit did not increase since the merger. A lot of people did not like her style of managing people. Stock price was down. There was less innovation product to delivered. She cannot delivered her promise to the company. Negative effect on company performance Lower employee morale
- 16. What should she do Carly should adapt her leadership style, in order to start listen other suggestion. Carly should focus on most profit line of product which hp created(printers) instead of buying Compaq(PC).
- 17. THANK YOU