2. Strategy for Future Growth:
DreamSofTech would be employing Trained and internationally certified professionals that
gives a wide variety of benefits to the company DreamSofTech. It focuses on its employees
gaining experience in Business Consultancy, Management Consultancy and IT Consultancy.
Opportunities:
Our clients get high benefits in the corporate sector because of ensured quality measures. They
are benefited from different areas of consultancy for their business success.
3. Tableof Contents
Strategy for Future Growth: __________________________________________________ 2
Opportunities: ______________________________________________________________ 2
Table of Contents___________________________________________________________ 3
Executive Summary ________________________________________________________ 5
DREAMSOFTECH: The Company______________________________________________ 6
Company Profile ___________________________________________________________ 6
History_____________________________________________________________________________ 6
Vision _____________________________________________________________________________ 6
Values_____________________________________________________________________________ 6
Services ___________________________________________________________________________ 7
Objectives ________________________________________________________________ 7
Keys to Success____________________________________________________________ 7
Company Ownership_______________________________________________________ 8
Start-up Summary __________________________________________________________________ 8
Company Locations and Facilities____________________________________________ 9
Services __________________________________________________________________ 9
Service Description _________________________________________________________________ 9
Business Consultancy _______________________________________________________________ 9
Marketing and Brand creation_____________________________________________________ 9
Management Consultancy________________________________________________________ 9
Information Technology Consultancy______________________________________________ 10
Competitive Comparison:__________________________________________________ 11
Sales Literature ___________________________________________________________ 11
Fulfillment________________________________________________________________ 11
Technology ______________________________________________________________ 11
Market Analysis Summary: _________________________________________________ 12
Market Segmentation: _____________________________________________________ 12
Target Market Segment Strategy:____________________________________________ 12
Service Business Analysis: ___________________________________________________________ 12
Business Participants _______________________________________________________________ 12
Distributing a Service_______________________________________________________________ 13
Competition and Buying Patterns ___________________________________________________ 13
Main Competitors _______________________________________________________________ 13
Strategy and Implementation Summary:___________________________________________ 13
5. ExecutiveSummary
Dreamsoftech will be a consulting company specializing in managing businesses of Corporate
Startups and providing high-technology services in international markets. The company offers
high-tech reliable staff, High-quality services for business development towards success and
market Development through social media and documentation. Dreamsoftech has been registered
with SECP as a Pakistani corporation based in capital city Islamabad, owned and governed by its
principal partners and operators. The initial office is established in Islamabad, the hub of
Pakistani industry. Within the Pakistan and abroad we plan to focus on implementing solutions at
enterprise level offered by large manufacturer corporations such as Cisco, IBM & Microsoft.
One of Acme's challenges of Dreamsoftech will be establishing itself as a consulting company,
positioned as a risk-free corporate entity. Company competition comes in several forms, the most
significant being companies that choose to do business development and market research in-
house. There are also large, well known management consulting firms’ examples such as
Kinverg, Goddas international, etc. These companies are generalist in nature and do not focus on
a niche market. Furthermore, they are often hampered by a flawed organizational structure that
does not provide the most experienced people for the client's projects. Another competitor in the
various market research companies, such as Aye zee group and Enerpool firm. Dreamsoftech
advantage over such companies is that company provides high level consulting to help integrate
market research data with the company’s goal. Also Dreamsoftech helps achieve business
strategic goals. Dreamsoftech will be priced at the upper edge of what the market will bear,
competing with the name-brand consultants. The pricing fits with the general positioning of
Dreamsoftech as placed in the corporate market.
Sales estimates project revenues of approximately Rs1000000 in the first year, and Rs5000000
by year 3.The company's founders are consultants bringing diversified experience in domains of
Business, Management, Human Resources, Information Technology striving to provide
enterprise solutions, and market research in international markets. They are founding
Dreamsoftech to formalize the consulting services for business success. Dreamsoftech is
originated by exploring business consultancy, management consultancy and IT consultancy
being carried out internationally. In the beginning we assume 2 partners (Key Solutions and
Prudential Solutions). The firm estimates profits of approximately 100% of Investment.
Investment of Rs.1 Lac approximately, membership in Islamabad club of Rs1000000 and office
on rent of about Rs 20000 per month is bared. The company takes care of any cash flow
problems through risk mitigation procedures.
6. DREAMSOFTECH:The Company
Company Profile
- Business Consulting: We help in reinventing a Business, bringing innovation, enhancing
productivity to be able to get along with global competition. Do Business in Software
Technology mainly in providing Enterprise Solutions and web development customized to
company requirements as per their business philosophy to highlight their profile for marketing
prospective and defining a leading image in their social market scenario.
- Management Consultancy: Involves Organizational Development through corporate and
public training workshops, and other Human Resource Management related services like;
International recruiting, staffing, compensation, and relationship building are provided to clients
worldwide.
- Information Technology: Business and Management consulting is provided virtually as well.
Enterprise Solutions, Web development and corporate branding on web is also part of IT. Plus,
we do affiliate marketing, content writing, web hosting and search engine optimization for our
clients in addition to web development for corporate branding.
- Corporate philosophy: We go jointly with other companies providing same business as us.
We welcome partnership interests. By being our partners we can jointly contribute to society and
clients in the corporate world.
History
DreamSofTech incorporated in 2010, has a history of vast IT experience. Having strong
technical background and business efficient system in place with outstanding interpersonal
skills and ethical HR system being executed, it is determined to deliver futuristic system
development for businesses globally with an eye on top quality, state of the art technology, and
value added satisfaction to its clients.
Vision
DreamSofTech is a solutions provider with a vision to make its mark globally. It strives hard to
make corporate business easy and interesting by bringing latest, unique, and quality products to
its customers through its top notch Business Consultancy in practice.
Values
DreamSofTech gives high emphasis on forming a strong and dedicated team of IT and Business
professionals, who can take up challenges of every new day and provide with turnkey solutions
in all areas of software management, business process navigation, technical HR development
and consultancy, project management process, development methodologies, process and control
management, etc.
7. Services
DreamSofTech specializes in creating Industry relevant Information systems for; HealthCare,
Businesses, Restaurants, etc. Provides:
Business Consultancy through
o Brand awareness
o Web solutions
o Business Advertisement
o Marketing and documentation
Management consultancy
o HR consultancy
o Prudential Project HR Solutions
o Skilled Human Resource Development
o Operations Management
o Project Management
o HireWorx
o DreamSofTech Job Board
IT consultancy
o Enterprise Solutions
o Training Programs
Microsoft
Cisco
IT Security
Business Intelligence
Software Development
o Support
Objectives
1. Making profit of Rs. 1 million by the end of 2015 from the Enterprise solutions.
2. The sales promotion of trainings would yield Rs. 1 million profit by the end of 2015.
3. The business venture of prudential project HR solutions would be running with the team
of 10 professionals.
4. Business Development of Hireworx would be up and running
5. Establishing DreamSofTech Job Board
Keys to Success
1. High profile certified industry professionals with competing experience.
8. 2. Excellence in fulfilling the promise—keeping confidential, reliable, trustworthy
expertise and information.
3. Developing visibility on social media like; LinkedIn, website, blog, twitter, face book,
Google +, etc. to generate new business leads.
4. Leveraging from a single pool of expertise into multiple revenue generation
opportunities: business consulting, management consulting, IT consulting and analytics
reports.
Company Ownership
Dreamsoftech has been created in 2010 as a Single Member Company Private Limited with
SECP in Islamabad Capital and is owned by Sarah Shafqat.
Start-up Summary
Total start-up expense (including legal costs, website and hosting, stationery and related
expenses) comes to around Rs1, 00,000. Start-up assets required include Rs 50,000 annually in
short-term assets (office furniture, etc.) and Rs.25, 000/- monthly in initial cash to handle the
first few months of consulting operations as sales and accounts receivable play through the cash
flow. The details are included in Table 1.
Start up Requirements Expenses (Rs)
Fixed:
SECP Registration and filing 20,000
Website development 25,000
MyFlipSight.com development 30,000
Stationary 9,000
4 Laptops 2,00,000
Running Expense:
Website hosting 5,000 annually * 7 = 35,000 (for 7
years)
Office Rent 10,000 per month
Salaries 1 personnel 25,000 per month
Investment:
Key Solutions Islamabad Club 10,00,000
Prudential Solutions office rent 10,000
9. Company Locations and Facilities
The initial office will be established in A-quality office number 2, Second floor, Huzaifa centre,
I-8 Markaz, Islamabad, Pakistan.
Services
DreamSofTech offers the expertise a high-technology company needs to develop enterprise
solutions and consulting in businesses, management, and Information Technology services. Plus,
DreamSofTech provides trainings in its respective domains; business, management, and IT.
Service Description
Business Consultancy
With privatization taking its toll in Pakistan the need for Business consultancy services is highly
felt in corporate level. DreamSofTech incorporates the IT solutions with your business processes
automating them and thus creating greater business value for the growing number of small and
medium businesses. DreamSofTech helps business owners and executives be efficient and
improve their company’s performance getting optimized returns by identifying problem areas
and providing timely and cost effective solutions.
Marketing and Brand creation
DreamSofTech offers services in creating a positive image of YOUR business through providing
web solutions, brochures, logos, and visiting cards, etc. We also formulate a business plan for
you that would streamline the company processes.
Business Consultancy through:
Brand awareness
Web solutions
Business Advertisement
Marketing and documentation
Management Consultancy
In Information Technology the most important asset is its skilled employees.
DreamSofTech recognizes and develops the IT personnel through rewards, and by continuous
training.
DreamSofTech designates its management consultants to analyze problem areas in client
organizations and refine their business processes, operations and human resource issues to
enhance overall performance.
10. Specialized human resource consultancy is provided for recruiting top industry professionals,
and also staffing is done to secure skilled personals on contractual or permanent basis as
required.
Management Consulting specialized Areas and Services:
HR consultancy
Prudential Project HR Solutions
Skilled Human Resource Development
Operations Management
Project Management
HireWorx
DreamSofTech Job Board
DreamSofTech Provides training in:
Human Resource Management
o Recruitment
o Staffing
Operations Management
Information Technology Consultancy
Providing turnkey solutions is our specialty. DreamSofTech provides IT related consultancy in
different aspects such as web development, databases, networking IT security and software
through its experienced consultants in the specialized disciplines. Every project is customized
and developed on basis of its requirements. Mostly, agile development is done as to be efficient
and on time delivery.
DreamSofTech Provides:
Web Development
o Java
o Dot Net
o Word press
o PHP
o MySQL
Enterprise Solutions
o Oracle
o Microsoft SharePoint
Support
Training Programs include:
Microsoft
Cisco
IT Security
Business Intelligence
11. Software Development
Competitive Comparison:
The competition comes in several forms:
The most significant competition is no consulting at all, companies choosing to do business
development, channel development and market research in-house. Their own managers do this
on their own, as part of their regular business functions. Our key advantage in competition with
in-house development is that managers are already overloaded with responsibilities; they don't
have time for additional responsibilities in new market development or new channel
development. Also, DreamSofTech can approach alliances, vendors, and channels on a
confidential basis, gathering information and making initial contacts in ways that the corporate
managers can't.
DreamSofTech is working in 3 major domain areas that are business consultancy, management
consultancy and IT consultancy whereas other companies in the area focus on only one specialty
at a time.
Sales Literature
The business will begin with a general corporate brochure establishing the positioning. This
brochure will be developed as part of the start-up expenses. Literature emailing would be done
through email server introducing our services.
Fulfillment
1. The key fulfillment and delivery will be provided by the principals of the business. The real
core value is professional expertise, provided by a combination of experience, hard work, and
education (in that order).
2. We will turn to qualified professionals for freelance back-up in market research and
presentation and report development, which are areas that we can afford to subcontract without
risking the core values provided to the clients.
Technology
DreamSofTech Consulting will maintain the latest Windows and Macintosh capabilities
including:
Word press
PHP
CRM Databases, and
Enterprise level solutions using Oracle Microsoft Dynamic GP e.t.c
12. Market Analysis Summary:
DreamSofTech will be focusing on high-technology manufacturers of computer software and
networking solutions, consulting in providing computer software and networking solutions, who
want to sell into markets in the Pakistan currently. These are mostly larger companies, and
occasionally medium-sized companies.
Our most important group of potential customers is executives in SME’s larger corporations.
These are CEO’s, Director, operation managers and project managers. They do not want to waste
their time or risk their money looking for bargain information or questionable expertise as they
go into markets looking at new opportunities; they are very sensitive to risking their company's
name and reputation.
Market Segmentation:
Large manufacturer corporations: Our most important market segment is the large
manufacturer of high-technology products such as RK steel mill. These companies will be
calling on DreamSofTech for development functions that are better spun off than managed in-
house, for market research, and enterprise solutions.
Medium-sized growth companies: particularly in IT, software and networking solutions.
DreamSofTech will offer an attractive development alternative to the company that is
management constrained and unable to address operations, opportunities in new markets and
new market segments.
Target Market Segment Strategy:
We will focus to introduce our web development services to all markaz shops and institutes in
Islamabad.
Service Business Analysis:
The consulting "industry" is pulverized and disorganized, with thousands of smaller consulting
Organizations and individual consultants for every one of the few dozen well-known Companies.
Consulting participants range from major international name-brand consultants to tens of
Thousands of individuals. One of DreamSofTech challenges will be establishing itself as a real
Consulting company, positioned as a relatively risk-free corporate purchase locally and
internationally.
Business Participants
At the highest level are the few well-established major names in Professional consulting services.
Most of these are organized as partnerships established in major markets globally, linked
together by interconnecting directors and sharing the name and corporate wisdom, evolved out of
13. group of small and medium size companies. These companies charge very high rates for
consulting, and maintain relatively high overhead structures and fulfillment structures based on
partners selling and junior associates fulfilling.
At the intermediate level are some function-specific or market-specific consultants, such as the
market research firms (telenor, SNL) or channel development firms. Some kinds of consulting
are little more than contract expertise provided by somebody who, while temporarily out of
work, offers consulting services.
Distributing a Service
Consulting is sold and purchased mainly on a word-of-mouth basis, with relationships and
previous experience being, by far, the most important factor.
The major name-brand Organizations’ have locations in major cities and major markets, and
Executive-level managers or partners develop new business through industry associations,
Business associations, chambers of commerce and industry, etc., and in some cases social
Associations such as social media and country clubs.
The medium-level organizations are generally area specific or function specific, and are not
easily able to leverage their business through distribution.
Competition and Buying Patterns
The key element in purchase decisions made at the DreamSofTech client level is trust in the
Professional reputation and reliability of the consulting firm.
Main Competitors
1. The high-level prestige management consulting:
International locations managed by owner-partners with a high level of presentation and
understanding of general business. Enviable reputations make purchase of consulting an easy
decision for a manager, despite the very high prices. By bringing creativity and out of the box
solutions DreamSofTech would stand out of the competition.
Weaknesses:
As a startup venture there is a budget constraint and limited resources. The business location that
is in Pakistan is facing high external risk like political instability.
Strategy and Implementation Summary:
DreamSofTech will focus on two geographical markets, the United States and Pakistan and in
limited product segments: web development, networks and enterprise solutions.
The target customer is usually a manager in a larger corporation, and occasionally an owner or
president of a medium-sized corporation in a high-growth period.
14. Pricing Strategy
DreamSofTech Consulting will be priced at the upper edge of what the market will bear,
competing with the name-brand consultants. The pricing fits with the general positioning of
DreamSofTech as providing high-level expertise. Consulting require that reports be very well
planned, focused on very important topics, and very well presented.
Sales Strategy:
Introducing Web development solutions:
o Firstly we will visit pharmacies and introduce those IT solutions to trigger their
business.
o Markaz: We will hit all the markazes of Islamabad to introduce our web
development solutions
o DreamSofTech will make web accounts on freelance.com to get global clients.
Prudential Project HR solutions:
o Developing international partnerships for Prudential project HR solutions.
o Plus, introducing our services in the local market.
Analysis of local recruitment companies would be the focal point.
Coming up with the pricing strategy based on the competitor analysis.
Building a team of recruitment consultants is essential.
Hireworx:
o Introduce its the job board in universities and colleges for free to get them
accustomed to it and get employers use it to recruit best talent.
o Next step would involve pricing it.
o Then, direct marketing of Hireworx would be done at employers end.
Milestones:
DreamSofTech yearly income should be 3 million.
Management Summary
The initial management team depends on the founders themselves, with little back-up. As we
grow, we will take on additional consulting help, as Business Consulting.
Management Team
The DreamSofTech business requires a very high level of international experience and expertise,
which means that it will not be easily leveragable in the common consulting company mode in
which partners run the business and make sales, while associates fulfill. Partners will necessarily
be involved in the fulfillment of the core business proposition, providing the expertise to the
clients. The initial personnel plan is still tentative. It should involve 3-5 partners, 4-5 consultants,
as each domain has been assigned to 1 consultant. Later, we add more partners, consultants, and
sales staff. Founders' resumes are included as an attachment to this plan.
15. Personnel plan
Ms Sarah Shafqat Founder and President
Mr. Waleed Shafqat Business Consultant
Ms Farah Shafqat Management Consultant
Mr. Qaisar Javaid Lead IT Consultant
Mr. Hammad Raes Manager IT operations
Monthly Financial Plan:
Operational Cost Rs
Fuel 10000
Mobile 1000
Laptops 20000
Others 10000
Marketing Budget
Email Server
Website 5000
Printing 5000
Freelancer.com, elance.com, guru.com 1000
Total 52000
