1. 2014 OVERVIEW
SITUATION
ANALYSIS
STAKEHOLDER Strategic Planning WBS & GANTT BUDGETS-T-P
SPD4462 EVENT
MANAGEMENT AND
MARKETING
C H A U H O L A M , M A R C U S ( 1 3 0 0 6 3 6 7 S )
W O N G W A I K I N , C H R I S ( 1 3 6 1 0 6 8 7 S )
Y I M H O L U N , S A M ( 1 3 6 1 3 9 7 8 S )
Y I P Y U N C H E O N G , H U G O ( 1 3 6 0 9 2 6 0 S )
S Z E T O Y U E N M A N , I D A ( 1 3 6 1 6 4 6 2 )
Z H A N G K A N , K E N ( 1 3 6 0 9 9 2 8 S )
2. For wine seller who wants to
1. Explore opportunity
2. Expand business profile
3. Promote culture
For public who interested in
1. Enjoying tasting wines &
food delicacies
2. spotlighting wide array of
premium wines
3. Appreciating Great live
music entertainment
HONG KONG WINE & DINE
FESTIVAL
Fine Wines Great cuisine Entertainment
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
3. HONG KONG WINE & DINE
FESTIVAL 2014
Event Details
Duration : 4 Days (30 Oct – 2 Nov 2014) (Thursday - Sunday)
Venue: Former Kai Tak Runway (Adjacent to Kai Tak Cruise Terminal)*
Admission Fee: Free
Organizer: Hong Kong Tourism Board (HKTB)
Co-organizer: Bordeaux International Wine and Dine Festival
Organization
Exhibitors: around 270 booths (190: Wine distributors & 90: Catering Company)
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
4. M E T H O D O L O G Y
Sample Size
• 50 Visitors
• 50 Exhibitors
Primary Research
• 2 Questionnaires sample
• Open-ended & 5Pts scale
Secondary Research
• Online news articles
• Wine & Dine website
• Hong Kong Trade
Development Council
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
5. PRODUCT – PRODUCT EXPERIENCE
Core Product
• 5 Thematic Wine Zones
• Different Wine booth and food booth
• Related activity Live band show
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
6. PRODUCT – PRODUCT EXPERIENCE
The tangible ‘Expected’ Product
• Signage guide visitor
• Provide seat for dining
• Background music
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
7. PRODUCT – PRODUCT EXPERIENCE
The Augmented
product
Different tickets
packages
Special offer to
CCB(Asia) card
member
Provide wine themed
tasting classes
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
8. PRODUCT – PRODUCT DEVELOPMENT
M a j o r p r o c e s s i n n o va t i o n
• P r o v i d e f r e e s h u t t l e b u s i n M T R
E ve n t l i n e e x t e n s i o n s
• H o n g K o n g P u l s e 3 D L i g h t S h o w
• H o n g K o n g I n t e r n a t i o n a l W i n e & S p i r i t s F a i r
S u p p l e m e n t a r y s e r vi c e
• P o l i c e m o b i l e b r e a t h t e s t c e n t e r
• C a t e r i n g , r e s t i n g a r e a a n d t o l i e t
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
9. PRODUCT
S T R E N G T H S
N u m b e r o f v i s i t o r i n c r e a s e
2 9 %
E x h i b i t o r p r o d u c t s a l e
i n c r e a s e 2 0 % - 3 0 %
W i n e i s wi d e v a r i e t y a n d
F o o d i s d e l i c i o u s
48%
0%
52%
52% agree the opening hour is appropriate.
Disagree
Neutral
Agree
82%
8%
10%
82% agree the event delivers latest news on the
F&B industry.
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
10. PRODUCT
W E AK N E S S E S
✗ I n a d e q u a t e s h u t t l e
b u s s e r v i c e
✗ I n a d e q u a t e t o i l e t
✗ O v e r - c r o wd e d i n
p e a k h r s
8%
13%
79%
79% Disagree their
experience match with
expectation.
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
11. P E O P L E
Exhibitors The Host
HKTDC
Co-Worker
Categories of On-site helpers/ worker
Yellow uniform
helper
Duty: Cashier
From: Adecco company
Cleaning Service
worker
Duty: Clean the venue
From: ISS Hong Kong
Security Duty: Risk control
From: General Security
Categories of Outside area worker
Purple uniform
helper
Duty: Shuttle bus
From: HKTDC
Green uniform
helper
Duty: Entrance and Exit signage, Enquires
From: Adecco company
Light Blue uniform
helper
Duty: Crowd control
From: Hong Kong Federation of Youth group
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
12. P E O P L E
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
Unfamiliar with exhibiting Information
Insufficient help
Inaccurate directory
76% even reported some event helpers
fluent Mandarin & English
Easy to reach supportive co-Workers
60% thought that workers’
performance were generally acceptable
Agree
Disagree
Neutral
13%
78%
13. P E O P L E
Exhibitors
52% agreed Booth layout & attractive Design;
• Allowed enough interaction with sellers
• Contributed comfortable atmosphere & built emotional bonding
The Host: HKTDC
To minimize the effect
Promoted 40% off rental discount
Cooperated w/ cruise line companies
Provided free entry & shuttle bus
Satisfied
Dissatisfied
Neutral
72%
Exhibitors' satisfaction on event setting
26%
From the survey, 72%
Poor crowd control
Insufficient shuttle bus service
Inadequate toilet
Only 26%commented :
Live band show enhanced better atmosphere
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
15. P R O M O T I O N
TV commercial
Logo on the staff uniform
Roadside banner
Tra d i t i o n a l a d v e r t i s e m e n t
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
16. P R O M O T I O N
Internet Marketing Sales Promotion
Fee-free
Entrance
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
17. P R O M O T I O N
Public Relations
Sold out of
WINE PASSES
& TOKENS
Press
Release
Opening
Party
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
18. P R O M O T I O N
Intensity is still too
weak
Increase awareness of
public
Inadequate Social
media
79%
4%
17%
79% Disagree the promotion can enhance interests
Disagree
Neutral
Agree
93%
0%
7%
93% Disagree the promotion can encourages them to check out
the details of this event
Disagree
Neutral
Agree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
19. P H YS I C A L E V I D E N C E
U N IFOR M..
1. Cleaning services2. Security services 3. General staff 4. Traffic control
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
20. P H YS I C A L E V I D E N C E
LIGH TIN G..
Delivers sense of romance
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
21. P H YS I C A L E V I D E N C E
EN TERTAIN MEN T..
Performance of amateur singers strengthen the atmosphere
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
22. P H YS I C A L E V I D E N C E
LIGH TIN G & EN TERTAIN MEN T MEAN S..
77%
0%
23%
77% people agree the
atmosphere helps to enhance
their appetite.
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
23. P H YS I C A L E V I D E N C E
TIC KET SELLIN G
CCB card , cash , O c top u s…A NYMO RE ?
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
24. P H YS I C A L E V I D E N C E
C U STOMER SERVIC ES
E lec tron ic S u ite: Cu stomer b ein g S E LF - S E RV E D
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
25. P H YS I C A L E V I D E N C E
C U STOMER SERVIC ES
94%
0% 6%
94% disagree supplementary
services are sufficient
Disagree
Neutral
Agree
• L e s s t h a n 5 E - s u i t e
• C o n g l o m e r a t e d
d i s t r i b u t i o n
• H a r d t o s p o t - o u t &
i n s u ff i c i e n t
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
26. P H YS I C A L E V I D E N C E
SIN AGES & D IR EC TOR IES
• B a n n e r s t a n c e
• A i d e d wi t h M a p & A r r o w
• B i l i n g u a l
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
27. P H YS I C A L E V I D E N C E
SIN AGES & D IR EC TOR IES
• Ve n u e ’s c o m p l e x i t y
o v e r r i d e s s i g n a g e ’s
c l a r i t y
17% 2%
81%
81 % Disagree the signage &
directories are clear.
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
28. P L A C E
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
29. P L A C E
AC C ESIBILITY
• C h a n g e d d u e t o
o c c u p i e d C e n t r a l
• F r o m C B D t o
i n d u s t r i a l a r e a
• C a n ’ t a c c e s s
d i r e c t l y b y M T R
8% 0%
92%
92% Disagree the venue
can easily access.
Agree
Neutal
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
30. P L A C E
VEN U E IMAGE
• K T Te r m i n a l
c o n s t r u c t i o n i n
p r o g r e s s
• U n e v e n g r o u n d
s u r f a c e
• S a n d y & d u s t y
• U n c o m f o r t e d &
a c c i d e n t
8%
13%
79%
79% Disagree the venue
align with their expectation.
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
31. P R O C E S S MTR East Tsim Sha
Tsui, Kowloon Tong
and Lam Tin Station
About 10 to 25
minutes.
Bus no. 5R from
Ngau Tau Kok Station
Minibus no. 86 from
Kowloon Bay Station
Purchases the
red wine
tasting tickets
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
32. P R O C E S S
TR AFFIC C ON TR OL
• F r e e a d m i s s i o n
• F r e e s h u t t l e b u s
• M o r e wi l l i n g t o
v i s i t
• We e k e n d s
• D e m a n d o v e r r i d e s
s u p p l y
2%0%
98%
98% Disagree traffic
control is effective
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
33. P R O C E S S
QU EU IN G D U R ATION
• E n t r a n c e p e o p l e
o u t o f e x p e c t a t i o n
• H K T B
a n n o u n c e m e n t
• O v e r wh e l m t h e
c a p a c i t y
• E x t r a t i m e o n
p a t r o n i z e
2%0%
98%
98% Disagree the queuing
time is acceptable.
Agree
Neutral
Disagree
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
34. Exter nal Force
P o l i t i c a l
O c c u p y C e n t r a l i n 2 0 1 4
R e l o c a t i o n
S o c i o c u l t u r a l
P r e f e r e n c e o f n e w f e a t u r e w i n e
( e . g . S p a r k l i n g W i n e , F r u i t y
f l a v o r s )
E n t e r t a i n m e n t r e l a t e d
P e r f o r m a n c e w h i l e d r i n k i n g
T r i g g e r d e l i g h t f u l & r e l a x i n g
Inter nal Resource
P h y s i c a l r e s o u r c e s
Ve n u e : F o r m e r K a i Ta k R u n w a y
O n e - w a y C a u s e Tr a f f i c j a m
I n s u f f i c i e n t p u b l i c t r a n s p o r t
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
35. IMPACTS OF EVENT
Social & Cultural impact
For local citizen
Share wining experience
Build pride
Increase participation
For exhibitors
Revitalize wining culture
Introduce new ideas
Tourism and Economical impacts
For Tourists
Promote an attractive event
Increase tourist visits
For Exhibitors
Business opportunities
Enhance Wine trading
Job creation
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
36. Ge ogra phic
s e gme nt a t ion
1 . L o c a l s e g m e n t
2 . G l o b a l s e g m e n t
Psychographic
Segment at ion
3 . L i f e s t y l e
SEGMENTATION TARGETING
1 . L o c a l s e g m e n t
M a i n l y f o c u s o n E a s t - K o wl o o n
2 . G l o b a l s e g m e n t
To u r i s t s f r o m o v e r s e a
E S P. f o r t h o s e wh o t a k e
c r u i s e
3 . L i f e s t y l e
S o c i a l , F u n & E n t e r t a i n m e n t
Q u a l i t y l i f e e n j o y m e n t
I n t e r e s t e d i n t a s t i n g wi n e
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
37. Product factor
1. Purpose
• Dine & Wine Festival for wine-lovers
• Display Local & Overseas Wine Factories
2. Event Category
• Demonstrate World-class Fine Wines
• Present food culture matched with specific wine
POSITIONING
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
39. Title Sponsor
• Riedel
Co-organiser
• Bordeaux International Wine and Dine Festival Organization
Airline sponsor
Cathay Pacific Airways Limited
Supporting sponsors
• China National Tourism Administration
• LUCARIS® by Kung Kai Hong & Co(glasses for Classic Wine
Pass)
• Vinvautz Wine Cellar – Gilman Group (Kitchenware)
• Albani Tartufi by Aromas Truffle Food Co. (Gift)
• Ferrarini Pacific Limited
• Koon Wah Food & Preserved Fruit Factory Limited
• Lucullus Food & Wines Co. Ltd
• Marco’s Oyster Bar & Grill
• Perrier by Wan
Online promotion partner
• Openrice Group Inc. (Corporate Services) Ltd
• Hong Kong Discussion Forum
Supporting organizations
Wine Association
• Bordeaux Wine Council
• Wine.Luxe
Ticketing agency
• Cityline (Hong Kong) Limited
• Direct Marketing of Asia Limited
Traveling Asscoiation
• Hong Kong Hotels Association
• Hong Kong Sommelier Association
• The Federation of Hong Kong Hotel Owners Limited
Agency for Volunteer Service
• Adecco Personnel Limited
• ESSENTIALS Recruitment Consultants Ltd
• The Hong Kong Federation of Youth Groups
Supporting organizations (Con’t)
Educational Institution
• CCC Kung Lee College
• Chinese Cuisine Training Institute
• Hong Kong Trade Development Council
• The HKU SPACE Po Leung Kuk Community College
• Hong Kong Institute of Vocational Education,
Department of Hotel, Service and Tourism Studies
• Quality Tourism Services Association
Transportation
• MTR Corporation Limited
• KMB
• Hong Kong Taxi & PLB Association
• Kwun Tong District Council
• Central & Western District Council
Official Video, Audio and Lighting Equipment Suppliers
• Audio Equipment Promotions Limited
• Bright lighting Production Limited
• Tom Lee Engineering Limited
• Tom Lee Music Company Limited
Government Departments
• Commerce and Economic Development Bureau
• Drainage Services Department
• Fire Services Department
• Food and Environmental Hygiene Department
• Highways Department
• Hong Kong Police Force
• Lands Department
• Leisure and Cultural Services Department
• Tourism Commission
• Transport Department
• Water Supplies Department
Show Producer
• Ming’s Media Productions Co Ltd
International Performing Group Sponsors
• Live band
• Singers and performers
Event Manager
• Event Management Co. Ltd
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
40. Government has multiple roles;
1. Venue owner: Former Kai Tak Runway
2. Consent authority and regulatory body
Setting up temporary traffic schedule & send Police to maintain safety
3. Promote events
4. Funding body
Local community enjoys Variety of Benefits
Pride
Sense of belonging
Appreciation
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
41. 2 0 1 5 - P R O D U C T
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
43. 2 0 1 5 - P R O M O T I O N
Put in high people
flow rate places
Be more
concentrated rather
than decentralized
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
44. 2 0 1 5 - P R O M O T I O N
Yahoo,
Google,
HKDiscuss,
AAStock
Attract target
audiences
Highlight
event’s
attractions
Share the
latest news &
perspectives
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
45. 2 0 1 5 - P E O P L E
1. Communicate with agents
。Clear criteria & requirement of co-workers
2. Training Seminar by agents (1 month& 1 week prior)
。All co-workers shall attend at least once
3. Site visit (3 Days prior)
。Divided into work team lead by project managers
4. Material
。Provide all necessary handbook
。Set a station to support immediate assistance
Exhibitors The Host
HKTDC
Co-Worker
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
46. 2 0 1 5 - P E O P L E
Exhibitors The Host
HKTDC
Co-Worker
For Wine & Dine Festival 2015, we have planned;
1. Scanning Compatible with the image & position of Festival
Increase relative % of “New features’” Wine Distributors
2. Communication Offer sufficient assistance (e.g. Logistic & Site visit)
Regular update facility information
3. Establishment one EM officer responsible for 20-30 exhibitors
During Festival, a matching counter placed in different zones
- Visitors seek for opinions by giving personal preference
- Exhibitors information & Directory will be provided
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
47. 2 0 1 5 - P L A C E
Unchanged Improve
Enlarge the
space from
car park
Rebuild a
flat floor
Set up
more tables
and chairs
Decrease
the area of
booths
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
48. 2 0 1 5 - P R O C E S S
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
Rent Double-
deck City bus to
replace single-
deck coach
Increase the
capacity
Swap Lam Tin
Station Terminal
to Kowloon Bay
Station
Reduce
travelling time
Increase
frequency
49. 2015 – PHYSICAL EVIDENCE
E N T E R TAI N M E N T
1 . C o o k i n g c o m p e t i t i o n
• O p e n t o a l l vi s i t o r s
• E n r o l l 3 0 m i n s i n a d va n c e
• I n g r e d i e n t s f r o m
s p o n s o r s h i p
• C o m p l e t e w i t h i n 4 5 m i n s
• Ad j u d i c a t o r = s p e c t a t o r s
• P r i z e : 5 0 0 , 3 0 0 , 1 0 0
t o k e n s
2 . C o o k i n g L e c t u r e
• J a m i e O l i ve r = l e c t u r e r
• U n i q u e w e s t e r n c u i s i n e
• C h a n c e t o c o o k w i t h h i m
3 . L u c k y d r a w
• S p e n t $ 1 0 0 0 o r a b o ve
• C h a n c e t o w i n a b o t t l e o f
J APA N w h i s k y
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
50. 2015 – PHYSICAL EVIDENCE
T I C K E T S E L L I N G
M o r e p a y m e n t m e t h o d
E n h a n c e c o n v e n i e n t
M o t i v a t e c o n s u m p t i o n
M A S T E R C A R D , V I S A ,
U N I O N PAY
C o m m o n l y u s e d b y H K e r s
a n d M a i n l a n d e r s
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
51. 2015 – PHYSICAL EVIDENCE
C u s t o m e r S e r vi c e s
2014
2015
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
52. 2015 – PHYSICAL EVIDENCE
S I G N AG E S & D I R E C TO R I E S
F o o t p r i n t s s t i c k e r
A l o n g s i d e r o a d p a t h
F l u o r e s c e n c o l o r
2014 OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS & GANTT BUDGETS-T-P
