1. E X P E R I E N C E
C O N T A C T
E X P E R T I S E
E D U C A T I O N
M O N D E L E Z R E T A I L R E P R E S E N T A T I V E
Mosaic / September 2011 – August 2014
• Managed 251 accounts in the GTA that sell Mondelez products.
• Effectively sold in $55,287 of Easter product into 124 locations
in 2013 – Highest in Ontario
• Lead Ontario in Bike Factory promotion conversion rate – 103%
and $34,587 sold into 82 accounts.
• Lead Ontario in Halls RDP with $31,095 sold into 71 accounts
• Lead Ontario in Halloween RDP with $5,598 sold into 63
accounts
• Utilized POS and strategically placed displays to facilitate higher
sales volumes for every independent location.
M E D I A A C C O U N T C O N S U L T A N T
Yellow Pages media / 2015 – July 2016
• Managed advertising campaigns for 892 small businesses in
Ontario
• Acquired 58 new clients in first year
• Renewed over $400,000 in annual revenue
• Brought in an additional $23,500 in revenue
• Awarded ‘Special Status’ on 2 separate occasions
• Created logos, marketing material & slogans for clients
• Received highest volume of 80% or higher customer service
surveys
B u s i n e s s D e v e l o p m e n t a n d S a l e s
M a r k e t i n g C a m p a i g n C r e a t i o n
S t r a t e g i c C u s t o m e r B r a n d i n g
T e a m L e a d e r s h i p
D i g i t a l A d v e r t i s i n g
C u s t o m e r S e r v i c e
H o n s . B a c h e l o r o f B u s i n e s s
A d m i n i s t r a t i o n
W i l f r i d L a u r i e r U n i v e r s i t y
G r a d u a t e d 2 0 1 0
N o m i n a t e d a s C l a s s
V a l e d i c t o r i a n
6 4 7 . 4 5 6 . 6 8 0 6
A a r o n p a r k e r . b u s i n e s s @ g m a i l . c o m
7 B r o a d w a y A v e n u e U n i t 5 0 6
T o r o n t o , O n t a r i o
M 4 P 3 C 5
A A R O N P A R K E R
B u s i n e s s D e v e l o p m e n t A s s o c i a t e
F O U N D E R
Balm Promotions / 2014 – Present
• Created E–Commerce Platform to sell custom branded lip balm
• Acquired 38 new customers - 20 of them being repeat customers
• Sold $28,640 in first year of operations
• Designed labels for each customer
• Consulted on best use of lip balm to strengthen customers brand
• Received 18 orders from Instagram campaign
• Created 3D image rendering platform

2. E X P E R I E N C E
E X E C U T I V E B O A R D M E M B E R
Hockey Helps the Homeless / 2011 & 2012
• Organized, marketed and ran a two day celebrity focused hockey
tournament that raised money for the homeless population in
the GTA
• Managed 20 volunteers over a 2 day event
• Solely organized the dinner banquet that played host to 470
participants.
• Assisted in the marketing and fundraising the lead to $318,000
being raised for the 2012 event.
L A B T E C H N I C I A N
Dr. Parker Orthodontics / 2009 – 2015
• Manufactured retainers and mouth guards for patients
• Monitored inventory to ensure constant supply of required
materials for the lab.
• Designed and implemented a marketing plan to increase
interest and sales of clear retainers and mouth guards.
A C C O U N T E X E C U T I V E
Digital Menu Box / September 2010 – September 2011
• Brought in $15,000 of recurring annual revenue in first 3
months
• Created a new and more efficient way of contacting restaurant
owners while reducing travel costs.
• Responsible for cold calling, filtering warm leads, building
relationships and closing deals.
A A R O N P A R K E R
B u s i n e s s D e v e l o p m e n t A s s o c i a t e
C A M P U S & C O M M U N I T Y I N V O L V E M E N T