SlideShare a Scribd company logo
1 of 26
Social Media Marketing
          Workshop

           September 14, 2010




 ©REATE
P®OTECT®
Something For Everybody




 ©REATE
P®OTECT®
Something For Everybody




 ©REATE
P®OTECT®
Something For Everybody




 ©REATE
P®OTECT®
Something For Everybody




 ©REATE
P®OTECT®
Something For Everybody




 ©REATE
P®OTECT®
©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star

           LinkedIn is like a Trade Show




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star

           LinkedIn is like a Trade Show




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star

           LinkedIn is like a Trade Show


           Twitter is like a Cocktail Party




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star

           LinkedIn is like a Trade Show


           Twitter is like a Cocktail Party




 ©REATE
P®OTECT®
Facebook is like a Class Reunion
           (with a few party crashers)


           Facebook Fan Page is like being a
           rock star

           LinkedIn is like a Trade Show


           Twitter is like a Cocktail Party


           YouTube is like Times Square on
           New Year’s Eve

 ©REATE
P®OTECT®
Why Should I Care?
   •7 Percent of Americans are on Twitter
   •41 Percent of Americans have Facebook pages
   •Search Engine Optimization (SEO)
   •Expand your referral sources
   •Become the “perceived expert” in your field
   •Re-brand yourself or your business



 ©REATE
P®OTECT®
Know Target
                or
            No Target
            •Clients
            •Customers
            •Competitors
            •Referral Sources
            •Media Outlets



 ©REATE
P®OTECT®
Power of Social Networking




 ©REATE
P®OTECT®
Power of Social Networking




 ©REATE
P®OTECT®
Power of Social Networking




 ©REATE
P®OTECT®
Power of Social Networking




 ©REATE
P®OTECT®
Power of Social Networking




 ©REATE
P®OTECT®
Be Consistent
   Find your message and stick to it
   •Focus your efforts on key words, key target



   Have a look and feel your customers recognize
   •Think about your colors, fonts, design




 ©REATE
P®OTECT®
Don’t Be Overwhelmed

      •Set Reasonable Goals
      •Schedule A Time To Socialize
      •You Can Manage Your Time
      •Just Do it




 ©REATE
P®OTECT®
What To Expect Today
    The Real World of Social Networking
    •Tools You Can Use
    •Developing A Consistent Brand

    Q & A Over Lunch

    Blogging & Microblogging
    •Designing a Wordpress blog

    Making It Work
    •Time Management

 ©REATE
P®OTECT®

More Related Content

Similar to WBODC Social Media Marketing Workshop Session 1: Kick-off

Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1
EXHIB-IT!
 
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...
Social Jack
 

Similar to WBODC Social Media Marketing Workshop Session 1: Kick-off (20)

The Creatives Journey to Real Success
The Creatives Journey to Real SuccessThe Creatives Journey to Real Success
The Creatives Journey to Real Success
 
Promote Your Business Online
Promote Your Business OnlinePromote Your Business Online
Promote Your Business Online
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpot
 
STC09 Social Media and User Experience
STC09 Social Media and User ExperienceSTC09 Social Media and User Experience
STC09 Social Media and User Experience
 
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, FranceTwitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
 
Monetizing Social Media: The Art and Science of Online Conversion - Forward P...
Monetizing Social Media: The Art and Science of Online Conversion - Forward P...Monetizing Social Media: The Art and Science of Online Conversion - Forward P...
Monetizing Social Media: The Art and Science of Online Conversion - Forward P...
 
Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1
 
Fall11 Day 4 - Role of Video
Fall11 Day 4 - Role of VideoFall11 Day 4 - Role of Video
Fall11 Day 4 - Role of Video
 
The Importance of Having Your Own Website
The Importance of Having Your Own WebsiteThe Importance of Having Your Own Website
The Importance of Having Your Own Website
 
LinkedIn: How to Close More Sales through Your Connections - Forward Progress...
LinkedIn: How to Close More Sales through Your Connections - Forward Progress...LinkedIn: How to Close More Sales through Your Connections - Forward Progress...
LinkedIn: How to Close More Sales through Your Connections - Forward Progress...
 
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...
 
How To Be A (Fill in Blank) Superstar?
How To Be A (Fill in Blank) Superstar?How To Be A (Fill in Blank) Superstar?
How To Be A (Fill in Blank) Superstar?
 
Add More Buzz to Your Business with Social Media & Public Relations
Add More Buzz to Your Business with Social Media & Public RelationsAdd More Buzz to Your Business with Social Media & Public Relations
Add More Buzz to Your Business with Social Media & Public Relations
 
Social Networking Tools DOP
Social Networking Tools DOPSocial Networking Tools DOP
Social Networking Tools DOP
 
Community, Conversation, Conversion – Social Tips You Need
Community, Conversation, Conversion – Social Tips You NeedCommunity, Conversation, Conversion – Social Tips You Need
Community, Conversation, Conversion – Social Tips You Need
 
Creating Content for Beginners
Creating Content for BeginnersCreating Content for Beginners
Creating Content for Beginners
 
How Twitter Changes Everything: Gravity Summit at Stanford
How Twitter Changes Everything: Gravity Summit at StanfordHow Twitter Changes Everything: Gravity Summit at Stanford
How Twitter Changes Everything: Gravity Summit at Stanford
 
Web 2.0 Resources
Web 2.0 ResourcesWeb 2.0 Resources
Web 2.0 Resources
 
Smart Social Media
Smart Social MediaSmart Social Media
Smart Social Media
 
Pat The Roc - Case Study
Pat The Roc - Case StudyPat The Roc - Case Study
Pat The Roc - Case Study
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 

Recently uploaded (20)

Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 

WBODC Social Media Marketing Workshop Session 1: Kick-off

  • 1. Social Media Marketing Workshop September 14, 2010 ©REATE P®OTECT®
  • 2. Something For Everybody ©REATE P®OTECT®
  • 3. Something For Everybody ©REATE P®OTECT®
  • 4. Something For Everybody ©REATE P®OTECT®
  • 5. Something For Everybody ©REATE P®OTECT®
  • 6. Something For Everybody ©REATE P®OTECT®
  • 8. Facebook is like a Class Reunion (with a few party crashers) ©REATE P®OTECT®
  • 9. Facebook is like a Class Reunion (with a few party crashers) ©REATE P®OTECT®
  • 10. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star ©REATE P®OTECT®
  • 11. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star ©REATE P®OTECT®
  • 12. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star LinkedIn is like a Trade Show ©REATE P®OTECT®
  • 13. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star LinkedIn is like a Trade Show ©REATE P®OTECT®
  • 14. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star LinkedIn is like a Trade Show Twitter is like a Cocktail Party ©REATE P®OTECT®
  • 15. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star LinkedIn is like a Trade Show Twitter is like a Cocktail Party ©REATE P®OTECT®
  • 16. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a rock star LinkedIn is like a Trade Show Twitter is like a Cocktail Party YouTube is like Times Square on New Year’s Eve ©REATE P®OTECT®
  • 17. Why Should I Care? •7 Percent of Americans are on Twitter •41 Percent of Americans have Facebook pages •Search Engine Optimization (SEO) •Expand your referral sources •Become the “perceived expert” in your field •Re-brand yourself or your business ©REATE P®OTECT®
  • 18. Know Target or No Target •Clients •Customers •Competitors •Referral Sources •Media Outlets ©REATE P®OTECT®
  • 19. Power of Social Networking ©REATE P®OTECT®
  • 20. Power of Social Networking ©REATE P®OTECT®
  • 21. Power of Social Networking ©REATE P®OTECT®
  • 22. Power of Social Networking ©REATE P®OTECT®
  • 23. Power of Social Networking ©REATE P®OTECT®
  • 24. Be Consistent Find your message and stick to it •Focus your efforts on key words, key target Have a look and feel your customers recognize •Think about your colors, fonts, design ©REATE P®OTECT®
  • 25. Don’t Be Overwhelmed •Set Reasonable Goals •Schedule A Time To Socialize •You Can Manage Your Time •Just Do it ©REATE P®OTECT®
  • 26. What To Expect Today The Real World of Social Networking •Tools You Can Use •Developing A Consistent Brand Q & A Over Lunch Blogging & Microblogging •Designing a Wordpress blog Making It Work •Time Management ©REATE P®OTECT®

Editor's Notes