Twitter for Music at MIDEM in Cannes, France

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Slides from my MIDEM presentation on leveraging Twitter for music


Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

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  • Twitter for Music at MIDEM in Cannes, France

    1. 1. Twitter for MusicMidemNet 2010, Leslie Poston
    2. 2. Twitter for MusicMidemNet 2010, Leslie Poston
    3. 3. Twitter for MusicMidemNet 2010, Leslie Poston
    4. 4. Twitter for MusicMidemNet 2010, Leslie Poston
    5. 5. Overview
    6. 6. OverviewEffective Profiles and Landing Pages
    7. 7. OverviewEffective Profiles and Landing PagesGathering and Engaging Audience
    8. 8. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaboration
    9. 9. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedback
    10. 10. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunch
    11. 11. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoney
    12. 12. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBooking
    13. 13. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBookingDistribution
    14. 14. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBookingDistributionPromotion
    15. 15. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBookingDistributionPromotionTaking Twitter To The Next Level
    16. 16. First Impressions: Profiles
    17. 17. First Impressions: Profiles 20 Seconds To Relay Information
    18. 18. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps)
    19. 19. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps) The Importance of Linking Out
    20. 20. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps) The Importance of Linking Out Keywords: Twitter Search Data
    21. 21. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps) The Importance of Linking Out Keywords: Twitter Search Data Put a Human Face on Music
    22. 22. Profile In The Hot Seat 311: Terrible Bio All Caps No Engagement, Only Pitch Takes Fans for Granted Not Enough Follow-Back Not Enough Information
    23. 23. Profile In The Hot Seat 311: Terrible Bio All Caps No Engagement, Only Pitch Takes Fans for Granted Not Enough Follow-Back Not Enough Information
    24. 24. One Brit’s Beautiful Bio Imogen Heap: Great Bio Amusing, Engaging, Accessible Sounding Changes Periodically, Fresh Acknowledges Fans Informs: Album Release Concise and Clear
    25. 25. What Do Landing Pages Have To DoWith Twitter?
    26. 26. What Do Landing Pages Have To DoWith Twitter? EVERYTHING
    27. 27. What Do Landing Pages Have To DoWith Twitter? EVERYTHING They direct your traffic for maximum return on effort
    28. 28. What Do Landing Pages Have To DoWith Twitter? EVERYTHING They direct your traffic for maximum return on effort They tell your audience who you are
    29. 29. What Do Landing Pages Have To DoWith Twitter? EVERYTHING They direct your traffic for maximum return on effort They tell your audience who you are They introduce people to your music
    30. 30. Easy Landing Page Mistakes
    31. 31. Easy Landing Page Mistakes
    32. 32. Small Social Zero InformationCall To Action For New Listeners Flash Photos Massive Rectangle Auto Playing MusicDoes Not Resize To Fit Monitor (Or Slides) (Some Of Your Fans Surf From Work - It’s Rude)
    33. 33. Hammering The LandingPage Home
    34. 34. Hammering The LandingPage Home
    35. 35. Easy, Visible Search Multiple Calls To Action Teach &Promote Others Highlights Up & Coming Artists & Fans
    36. 36. Gathering & Engaging Audience
    37. 37. Gathering & Engaging Audience
    38. 38. Research
    39. 39. ResearchAnalytics
    40. 40. ResearchAnalyticsSales Data (Live Shows & Music)
    41. 41. ResearchAnalyticsSales Data (Live Shows & Music)Merchandise Data
    42. 42. ResearchAnalyticsSales Data (Live Shows & Music)Merchandise DataSocial Strategy (Platform + Engagement)
    43. 43. ResearchAnalyticsSales Data (Live Shows & Music)Merchandise DataSocial Strategy (Platform + Engagement)Goals
    44. 44. ConversationPersonal EngagementTakes It To DMGives Passes, SongsMeets In Real Life
    45. 45. Collaboration image source: http://chuckk.sacreddigital.com/Guitar_Twirl_by_tanya_n.jpg
    46. 46. Collaboration image source: http://chuckk.sacreddigital.com/Guitar_Twirl_by_tanya_n.jpg
    47. 47. Fans
    48. 48. FansFellow Artists
    49. 49. FansFellow ArtistsGraphic Designers
    50. 50. FansFellow ArtistsGraphic DesignersProduction Houses
    51. 51. FansFellow ArtistsGraphic DesignersProduction HousesDJs
    52. 52. FansFellow ArtistsGraphic DesignersProduction HousesDJsClubs / Events
    53. 53. Feedback
    54. 54. Feedback
    55. 55. Fan Feedback
    56. 56. Fan FeedbackCritic Feedback
    57. 57. Fan FeedbackCritic FeedbackSales Impressions
    58. 58. Launch
    59. 59. Launch
    60. 60. Money
    61. 61. Money
    62. 62. Live Shows On Ustream, Broadcast to Twitter
    63. 63. Live Shows On Ustream, + Broadcast to Twitter
    64. 64. Live Shows On Ustream, Twitter Promoted Site + Broadcast to Twitter
    65. 65. Live Shows On Ustream, Twitter Promoted Site + Broadcast to Twitter Subscriptions & Events
    66. 66. Booking
    67. 67. Booking
    68. 68. Locate Venues On Twitter
    69. 69. Locate Venues On TwitterDirect Contact With Venue Management
    70. 70. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You In
    71. 71. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You InPre-Promote Gig
    72. 72. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You InPre-Promote GigLive Tweet At Set Break / Fan Live Tweet
    73. 73. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You InPre-Promote GigLive Tweet At Set Break / Fan Live TweetWith Event Sites To Generate Demand in Area
    74. 74. Distribution image source: http://www.buzzsonic.com/wp-admin/images/digital-music-revenues2008-.gif
    75. 75. Distribution image source: http://www.buzzsonic.com/wp-admin/images/digital-music-revenues2008-.gif
    76. 76. Blip.fm Song.ly re ctDi Lala Dropbox, Dropio, P2P re ct Affiliate/Buying Source Links iInd Tra.kz Twt.fm More
    77. 77. Check To Make Sure They Promote Their Artists!Find Labels, Distributors & Alternative Distribution Channels
    78. 78. Check To Make Sure They Promote Their Artists!Find Labels, Distributors & Alternative Distribution Channels
    79. 79. Check To Make Sure They Promote Their Artists!Find Labels, Distributors & Alternative Distribution Channels
    80. 80. Promotion image source: http://mckiel.ca/techtalks/
    81. 81. Promotion image source: http://mckiel.ca/techtalks/
    82. 82. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    83. 83. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    84. 84. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    85. 85. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    86. 86. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    87. 87. Next Level Twitter
    88. 88. Next Level Twitter
    89. 89. Integration
    90. 90. IntegrationCross Pollination
    91. 91. IntegrationCross PollinationLiving Calls To Action
    92. 92. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience Growth
    93. 93. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience GrowthMulti-Linking
    94. 94. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience GrowthMulti-LinkingUniversal Reach
    95. 95. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience GrowthMulti-LinkingUniversal ReachSocial Leverage
    96. 96. CONNECTIONS
    97. 97. CONNECTIONS RELATIONSHIPS
    98. 98. CONNECTIONS RELATIONSHIPSRAVING FANS
    99. 99. CONNECTIONS RELATIONSHIPSRAVING FANS MORE EARS
    100. 100. CONNECTIONS RELATIONSHIPSRAVING FANS MORE EARS SHOWS
    101. 101. CONNECTIONS RELATIONSHIPSRAVING FANS MORE EARS SHOWS INCOME
    102. 102. CONNECTIONS MERCH RELATIONSHIPSRAVING FANS MORE EARS SHOWS INCOME
    103. 103. Q&A
    104. 104. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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