Slide deck for my presentation at Social Media Week at the University of Kentucky, April 2012. Topics include building a strong personal brand, creating a visual brand identity, and using social media to become more visible. The presentation is of greatest value to students in college or university thinking about how to position themselves for their career or entrepreneurial future.
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Smart Social Media
1. Smart Social Media:
Building & Marketing a Strong Personal Brand Online
Christopher S. Rice, Ph.D.
Partner, Experience Design Works
www.experiencedesignworks.com
8. brand (braend): n, a
product, service, or concept that is
publicly distinguished from other
products, services, or concepts so
that it can be easily communicated
and usually marketed.
Source: http://whatis.techtarget.com/
13. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
14. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
Have a Personal Story
15. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
Have a Personal Story
Take the Strengths Finder 2.0 test
16. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
Have a Personal Story
Take the Strengths Finder 2.0 test
Visual Identity
17. (cc) 2011 Flickr user Sultryon the road and on the move
http://www.flickr.com/photos/painterwoman/6265952204/ Develop a Consistent Palette
18. (cc) 2010 Flickr user Son of Groucho
http://www.flickr.com/photos/sonofgroucho/4370009322/
Use Consistent Fonts
23. Make It Easy to Get Found
Search Engine Optimization is your
Friend
24. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
25. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
26. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
What are your Keywords?
27. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
What are your Keywords?
Leave Breadcrumbs and Cross the
Streams
28. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
What are your Keywords?
Leave Breadcrumbs and Cross the
Streams
Obscurity is the Enemy