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Smart Social Media

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Slide deck for my presentation at Social Media Week at the University of Kentucky, April 2012. Topics include building a strong personal brand, creating a visual brand identity, and using social media to become more visible. The presentation is of greatest value to students in college or university thinking about how to position themselves for their career or entrepreneurial future.

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Smart Social Media

  1. 1. Smart Social Media:Building & Marketing a Strong Personal Brand Online Christopher S. Rice, Ph.D. Partner, Experience Design Works www.experiencedesignworks.com
  2. 2. (cc) 2005 Flickr user Stitch
  3. 3. “So, howdo I knowwhich tools to use?” (cc) 2008 Flickr user PhotoJonny
  4. 4. (cc) 2012 Flickr user Ell Brownhttp://www.flickr.com/photos/ell-r-brown/7006746407/ What are your goals?
  5. 5. (cc) 2007 Flickr user BOLTandK2 http://www.flickr.com/photos/28529353@N05/2934439189/What are you comfortablewith?
  6. 6. What’s yourPersonal Brand?
  7. 7. brand (braend): n, aproduct, service, or concept that ispublicly distinguished from otherproducts, services, or concepts sothat it can be easily communicatedand usually marketed. Source: http://whatis.techtarget.com/
  8. 8. PersonalBranding Tips
  9. 9. Personal Branding Tips
  10. 10. Personal Branding Tips What’s Your Brand Promise?
  11. 11. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”?
  12. 12. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially
  13. 13. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story
  14. 14. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story Take the Strengths Finder 2.0 test
  15. 15. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story Take the Strengths Finder 2.0 test Visual Identity
  16. 16. (cc) 2011 Flickr user Sultryon the road and on the movehttp://www.flickr.com/photos/painterwoman/6265952204/ Develop a Consistent Palette
  17. 17. (cc) 2010 Flickr user Son of Grouchohttp://www.flickr.com/photos/sonofgroucho/4370009322/ Use Consistent Fonts
  18. 18. Get a goodHead Shot
  19. 19. Prepare for a Portfolio Careerhttp://www.fastcompany.com/magazine/162/generation-flux-future-of-business
  20. 20. (cc) 2011 Flickr user Silly Eagle Bookshttp://www.flickr.com/photos/sillyeaglebooks/6441990205/ Make it easy to get found
  21. 21. Make It Easy to Get Found
  22. 22. Make It Easy to Get Found Search Engine Optimization is your Friend
  23. 23. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username
  24. 24. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL
  25. 25. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords?
  26. 26. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords? Leave Breadcrumbs and Cross the Streams
  27. 27. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords? Leave Breadcrumbs and Cross the Streams Obscurity is the Enemy
  28. 28. ProTips
  29. 29. Social Media ProTips
  30. 30. Social Media ProTipsLimit the number ofplatforms you use
  31. 31. Social Media ProTipsLimit the number ofplatforms you useBe deliberate
  32. 32. Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernames
  33. 33. Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernamesConsistent Avatar
  34. 34. Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernamesConsistent AvatarKeep consistentbranding
  35. 35. Have a GoodLanding Page
  36. 36. Consider a dedicated landing page like About.meProTip
  37. 37. Brand Your Twitter Page
  38. 38. Tweet 3-4 time/day, in a 3:1 Other to You ratio *ProTip * Don’t be “That Guy”
  39. 39. Consider using a monitoring/efficiency tool like Hootsuite, TweetDeck or Buffr ProTip
  40. 40. The Importance of a Good LinkedIn Profile
  41. 41. ProTip Fill out your Profilecompletely and Add Widgets
  42. 42. Look for LIONsProTip
  43. 43. (cc) 2008 Flickr user Ed Yourdon Start a Blog
  44. 44. (cc) 2008 Flickr user Ed Yourdon Start a Blog
  45. 45. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Start a Blog
  46. 46. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Start a Blog
  47. 47. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Think about your brand expression Start a Blog
  48. 48. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Think about your brand expression Cross the Streams Start a Blog
  49. 49. Don’t overlook your email signature
  50. 50. your profile Clean up Facebook(cc) 2010 Flickr user born1945http://www.flickr.com/photos/12567713@N00/4651775408/
  51. 51. (cc) 2007 Flickr user uncleboatshoes
  52. 52. Check yourProTip Privacy settings
  53. 53. Consider keeping Facebook for personal use, separate fromProTip professional activities
  54. 54. ProTipBe a LoveCat
  55. 55. Thanks! Christopher S. Rice, Ph.D. @ricetopher chris@experiencedesignworks.com

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