Smart Social Media

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Slide deck for my presentation at Social Media Week at the University of Kentucky, April 2012. Topics include building a strong personal brand, creating a visual brand identity, and using social media to become more visible. The presentation is of greatest value to students in college or university thinking about how to position themselves for their career or entrepreneurial future.

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  • Smart Social Media

    1. 1. Smart Social Media:Building & Marketing a Strong Personal Brand Online Christopher S. Rice, Ph.D. Partner, Experience Design Works www.experiencedesignworks.com
    2. 2. (cc) 2005 Flickr user Stitch
    3. 3. “So, howdo I knowwhich tools to use?” (cc) 2008 Flickr user PhotoJonny
    4. 4. (cc) 2012 Flickr user Ell Brownhttp://www.flickr.com/photos/ell-r-brown/7006746407/ What are your goals?
    5. 5. (cc) 2007 Flickr user BOLTandK2 http://www.flickr.com/photos/28529353@N05/2934439189/What are you comfortablewith?
    6. 6. What’s yourPersonal Brand?
    7. 7. brand (braend): n, aproduct, service, or concept that ispublicly distinguished from otherproducts, services, or concepts sothat it can be easily communicatedand usually marketed. Source: http://whatis.techtarget.com/
    8. 8. PersonalBranding Tips
    9. 9. Personal Branding Tips
    10. 10. Personal Branding Tips What’s Your Brand Promise?
    11. 11. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”?
    12. 12. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially
    13. 13. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story
    14. 14. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story Take the Strengths Finder 2.0 test
    15. 15. Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story Take the Strengths Finder 2.0 test Visual Identity
    16. 16. (cc) 2011 Flickr user Sultryon the road and on the movehttp://www.flickr.com/photos/painterwoman/6265952204/ Develop a Consistent Palette
    17. 17. (cc) 2010 Flickr user Son of Grouchohttp://www.flickr.com/photos/sonofgroucho/4370009322/ Use Consistent Fonts
    18. 18. Get a goodHead Shot
    19. 19. Prepare for a Portfolio Careerhttp://www.fastcompany.com/magazine/162/generation-flux-future-of-business
    20. 20. (cc) 2011 Flickr user Silly Eagle Bookshttp://www.flickr.com/photos/sillyeaglebooks/6441990205/ Make it easy to get found
    21. 21. Make It Easy to Get Found
    22. 22. Make It Easy to Get Found Search Engine Optimization is your Friend
    23. 23. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username
    24. 24. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL
    25. 25. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords?
    26. 26. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords? Leave Breadcrumbs and Cross the Streams
    27. 27. Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords? Leave Breadcrumbs and Cross the Streams Obscurity is the Enemy
    28. 28. ProTips
    29. 29. Social Media ProTips
    30. 30. Social Media ProTipsLimit the number ofplatforms you use
    31. 31. Social Media ProTipsLimit the number ofplatforms you useBe deliberate
    32. 32. Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernames
    33. 33. Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernamesConsistent Avatar
    34. 34. Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernamesConsistent AvatarKeep consistentbranding
    35. 35. Have a GoodLanding Page
    36. 36. Consider a dedicated landing page like About.meProTip
    37. 37. Brand Your Twitter Page
    38. 38. Tweet 3-4 time/day, in a 3:1 Other to You ratio *ProTip * Don’t be “That Guy”
    39. 39. Consider using a monitoring/efficiency tool like Hootsuite, TweetDeck or Buffr ProTip
    40. 40. The Importance of a Good LinkedIn Profile
    41. 41. ProTip Fill out your Profilecompletely and Add Widgets
    42. 42. Look for LIONsProTip
    43. 43. (cc) 2008 Flickr user Ed Yourdon Start a Blog
    44. 44. (cc) 2008 Flickr user Ed Yourdon Start a Blog
    45. 45. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Start a Blog
    46. 46. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Start a Blog
    47. 47. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Think about your brand expression Start a Blog
    48. 48. (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Think about your brand expression Cross the Streams Start a Blog
    49. 49. Don’t overlook your email signature
    50. 50. your profile Clean up Facebook(cc) 2010 Flickr user born1945http://www.flickr.com/photos/12567713@N00/4651775408/
    51. 51. (cc) 2007 Flickr user uncleboatshoes
    52. 52. Check yourProTip Privacy settings
    53. 53. Consider keeping Facebook for personal use, separate fromProTip professional activities
    54. 54. ProTipBe a LoveCat
    55. 55. Thanks! Christopher S. Rice, Ph.D. @ricetopher chris@experiencedesignworks.com

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