Fall11 Day 4 - Role of Video

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Here is a really basic introduction to our class on the role of video. We spent most of the time actually watching video and discussing it as we went.

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  • Expected to go public, on the stock market in 2012\n\n\n
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  • It should be no surprise that people write about different topics at different times of the day. In the plot below we show how much more (or less) people use words from each given word category compared to the overall average. Generally, people tend to talk about what they are (or should be) doing at a particular time of day. For example, words about sleep increase at night and peak in the early mornings, when people should actually be sleeping. Words about occupation and school are increased in the mornings (perhaps while we’re on our way to work/school). Words about social processes and leisure are low during the mornings (when people are either in school or working), but they increase as the day goes on.\n
  • Interestingly, the emotional content of status updates also varies depending on the time of the day. Positive emotional word use is higher in the mornings, when the corresponding usage of negative emotional words is low. Negative word use increases as the day goes on, as positivity decreases.\n
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  • Within one minute of the 7.0-magnitude earthquake's strike, status updates started rolling in. With the infrastructure in Haiti badly damaged, many of the first reports were from people in the nearby Dominican Republic (where earthquake is "terremoto"), who felt the powerful quake at a distance.  Firsthand reports peaked four minutes after the quake hit, at a rate of 120 a minute. It took another couple of hours for the world to learn of the disaster, and a day later people on Facebook were discussing it at a peak rate of 1,800 posts per minute. \n\n\n
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  • Honda did this as well with the Crosstour - not the greatest success\n
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  • Fall11 Day 4 - Role of Video

    1. 1. The Role of Video Changing The Conversation 9.29.11 - Fall 2011 Instructor: Andrew Hoffman
    2. 2. Why Is Video Successful?
    3. 3. Why Is Video Successful?Ability to go Viral
    4. 4. Why Is Video Successful?Ability to go Viral ๏ video that becomes popular through the process of Internet sharing
    5. 5. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏Embeddable
    6. 6. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism
    7. 7. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism ๏ members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information
    8. 8. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism ๏members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information ๏Availability of video recording devices responsible
    9. 9. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism ๏members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information ๏Availability of video recording devices responsibleInternet Famous
    10. 10. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism ๏members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information ๏Availability of video recording devices responsibleInternet Famous ๏ The rise and fall of funny videos & talented people
    11. 11. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism ๏members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information ๏Availability of video recording devices responsibleInternet Famous ๏ The rise and fall of funny videos & talented peopleQuick Content
    12. 12. Why Is Video Successful?Ability to go Viral ๏video that becomes popular through the process of Internet sharing ๏EmbeddableCitizen Journalism ๏members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information ๏Availability of video recording devices responsibleInternet Famous ๏ The rise and fall of funny videos & talented peopleQuick Content ๏ We can consume it quickly
    13. 13. Video & Education Video Created by & Links to CommonCraft.com
    14. 14. Video & EducationCreative Arts Video Created by & Links to CommonCraft.com
    15. 15. Video & EducationCreative Arts๏ Vimeo Video School Video Created by & Links to CommonCraft.com
    16. 16. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials Video Created by & Links to CommonCraft.com
    17. 17. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography Tutorials Video Created by & Links to CommonCraft.com
    18. 18. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography TutorialsTechnology & Innovation Video Created by & Links to CommonCraft.com
    19. 19. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography TutorialsTechnology & Innovation๏ TED Talks Video Created by & Links to CommonCraft.com
    20. 20. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography TutorialsTechnology & Innovation๏ TED TalksDIY Videos Video Created by & Links to CommonCraft.com
    21. 21. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography TutorialsTechnology & Innovation๏ TED TalksDIY Videos๏ Home Improvement Video Created by & Links to CommonCraft.com
    22. 22. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography TutorialsTechnology & Innovation๏ TED TalksDIY Videos๏Home Improvement๏Crafts & Furniture Video Created by & Links to CommonCraft.com
    23. 23. Video & EducationCreative Arts๏Vimeo Video School๏Adobe Tutorials๏Countless Photography TutorialsTechnology & Innovation๏ TED TalksDIY Videos๏Home Improvement๏Crafts & Furniture๏Technology Repair Video Created by & Links to CommonCraft.com
    24. 24. YouTube Background๏ Created in 2005๏ More Video is Uploaded in 60 Days than the 3 Major US Networks Created in 60 Yrs๏ Over 24hrs of Video are Uploaded every Minute๏ Owned by Google - purchased for $1.6 Billion๏ YouTube is Monetizing over 2Bil Video Views Per Week Globally๏ 94 of AdAge’s Top 100 advertisers have run campaigns๏ Over 700 Billion Video Views in 2010
    25. 25. YouTube Most Watched - Sept ‘11๏Justin Bieber - Baby - 628,395,043๏Lady Gaga - Bad Romance - 416,183,092๏Shakira - Waka Waka - 398,754,211๏Jennifer Lopez - On The Floor - 389,217,308๏Eminem - Love The Way You Lie - 385,181,501๏Charlie Bit My Finger - Again - 375,538,072๏Eminem - Not Afraid - 277,893,768๏Justin Bieber - One Time - 266,297,087๏Justin Bieber - Never Say Never - 260,884,995๏Thigh Massage Video - 249,700,552 Curated at Read Write Web
    26. 26. BP Oil Spill๏ @BPGlobalPR๏ Twitter Acct started due to BP’s lack of prompt response
    27. 27. Newark, NJ Mayor - Cory Booker๏ @CoryBooker๏ Extremely active local politician who’s listening & responding
    28. 28. Twitter Trends http://tweetstats.com/trends
    29. 29. Twitter Trends - August 2011Soccer One DirectionJustin Bieber Jersey ShoreBritish Riots Jonas BrothersSuper Junior Lil WayneHurricane Irene Chris Brown http://news.yahoo.com/top-10-twitter-trends-month- chart-200054049.html
    30. 30. Review ItemsProfileSearchReTweetingHashtagsLists3rd Party Tools
    31. 31. Twitter Profile
    32. 32. Twitter ProfileBACKGROUNDMake sure you have a design selected.If you know how to design one, do it. Utilize the space for additional informationFirst Impressions Matter
    33. 33. Twitter ProfilePROFILEFill it out if you want people to follow you.Include your blog URL or websiteBe clear, concise, & creative
    34. 34. Twitter Profile Who To Follow Follower Ratio Lists Similar to You Navigation
    35. 35. Twitter SearchSearch By:- Name- Hashtag #- Keyword
    36. 36. Twitter ReTweetingRe-Tweeting is the act of sharing the tweet of someone else to all of your followersMT - Modified TweetRe-Tweeting while letting people know you modified the original tweet to make it 140 characters
    37. 37. Twitter HashTagsThe Hashtag gives you the ability to give a tweet a notation, create a trend, create a search word, or just add some# creative flavor.
    38. 38. Twitter ListsLists give you the ability to catalog the people you follow into manageable subsets.
    39. 39. Twitter 3rd Party Tools
    40. 40. Background of Facebook๏ CEO Mark Zuckerberg ๏ Co-Founded Facebook in dorm room at Harvard in 2004 ๏ Had a movie made about it๏ 750 Million active users - 50% of active users login daily๏ $1.6 Billion in Revenue reported in 1st half of 2011 ๏ Estimated valuation of $100 Billion - Highly speculative at this point ๏ $50 Billion at first of 2011๏ 70% of users are outside of USA
    41. 41. 2010 Year In Review๏ 2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20 Minutes๏ Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M)๏ Relationship Status๏ 43,460,516 Relationship status changes to “Single”๏ 3,025,791 to “It’s Complicated”๏ 28,460,516 to “In a Relationship”๏ 5,974,574 to “Engaged” Stats From Facebook๏ 36,774,801 to “Married”
    42. 42. Data Example From Facebook Data Team
    43. 43. Data Example From Facebook Data Team
    44. 44. Chilean Mine Traffic Pattern
    45. 45. Top Status Trends of 2010 Stats From Facebook
    46. 46. Facebook vs. Myspace November 2010 Unique Visitors Facebook - 132,665,694 to Myspace - 51,874,016 Stats From Compete.com
    47. 47. Facebook Demographics Key Takeaways: 1. According to e-Marketer, there are 206.2 million US internet users. That means 71.2% of the US web audience is on Facebook. 2. The 18-24 (college) demographic grew the fastest at 74% in one year. 3. Perhaps Facebook’s new “Like” structure drove this metric, but liking “Drugs” is up 1131.9% this year. Stats From istrategylabs.com 1/4/10 - 1/4/11
    48. 48. Apps &Games Stats Fromhttp://www.appdata.com/ 9.13.11
    49. 49. Facebook Demographics Facebook User by AgeFacebook Users by Gender 55-64 5% 45-54 8% 13-17 20.6% 35-44 15% Male Female 48.8% 51.2% 18-25 25.8% 26-34 26% Stats From http://gold.insidenetwork.com/facebook/facebook-stats/ July 2011
    50. 50. 5 Things For Successful Fan Page1.Networking with other Platforms2.Creating a Resource3.Creating Contests that Include Participation4.Empowering Pre-Existing Pages5.Targeting the Proper Demographic
    51. 51. Vitamin WaterFacebook Flavor: ConnectBlack Cherry Lime - March 2010Sarah from Illinois—$5,000
    52. 52. 2011 Ford Explorer30,000 fans prior to launch - Successful number to Fordhttp://www.facebook.com/FordExplorer923 Other People have posted their own Explorer Pics
    53. 53. Review ItemsProfile TopicsStatus UpdatesPrivacy SettingsFan PagesGroupsPicturesEventsApplications & Games
    54. 54. Assignments3 blog posts a week starts nowOnline participations grading will really start nowBook Review Video - Due Oct 6thNo Class Next Week - Forester Lecture is Mandatory

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