The document discusses the need for newsrooms to integrate and cooperate across hardware, software, and teams in order to succeed in the digital age. It emphasizes that newsrooms must have many developers, both in-house and outsourced, and that journalists, designers, and developers should work together. The document also stresses that newsrooms should spend time on social media and own both the beginning and end of conversations on social platforms.

1. The newsroom – Beyond
integration
Juan Senor
Partner
Innovation Media Consulting Group
UK

2. WE ARE ALL HERE
WORRIED ABOUT THE
FUTURE OF
NEWSPAPERS…
2

3. …BUT WHAT REALLY
WORRIES ME IS
NEWSROOMS LIKE
THESE
3

8. INTEGRATION IS
ESSENTIAL TO
COMPETE IN THE
DIGITAL AGE –
COOPERATION IS NOT
INTEGRATION
8

10. INTEGRATION OF
HARDWARE WITH
SOFTWARE
10

11. INTEGRATION OF
HARDWARE WITH
SOFTWARE
11 Juan Señor at OXFORD MEDIA MINDS

12. “INSANITY:
DOING THE SAME THING
OVER AND OVER AGAIN
AND EXPECTING
DIFFERENT RESULTS”
EINSTEIN

13. PAPER VERSUS
ONLINE –
IT’S A FALSE
DICHOTOMY
13

14. NEWSROOMS
IN A PERMANENT
STATE OF BETA
14

15. WE NEED MANY,
MANY DEVELOPERS
IN-HOUSE AND
OUTSOURCED
15 Juan Señor at OXFORD MEDIA MINDS

16. WE NEED MANY,
MANY DEVELOPERS
IN-HOUSE AND
OUTSOURCED

17. ONE DIGITAL
KITCHEN MANY
DIFFERENT
RESTAURANTS
17

18. AUTHOR ONCE
PUBLISH
EVERYWHERE
18

19. 1 DEVELOPER FOR
EVERY 5
JOURNALISTS -
BENCHMARK
19

20. THE NEW HOLY
TRINITY:
JOURNALIST +
DESIGNER +
DEVELOPER
WORKING TOGETHER
20

21. TABLET & MOBILE WORKFLOW
21 Juan Señor at OXFORD MEDIA MINDS

22. JOURNALISTS
SHOULD SPEND 10%
OF THEIR TIME ON
SOCIAL MEDIA
22

23. ALL GOOD MEDIA IS
BY DEFINITION
SOCIAL.
IF IT’S NOT SOCIAL –
IT IS NOT GOOD
MEDIA
23

24. SOCIAL MEDIA IS NOT
A MEDIUM BUT A
PLATFORM – WE
MUST OWN THE
BEGINNING AND THE
END OF THE
CONVERSATION
24

25. THE COOLEST
JAVA POS
25

26. THE FIELD
NEWSROOM
LE JOURNAL DE
MONTREAL
26

28. THE MOST MODERN
IN THE AMERICAS
CADENA CAPRILES
&
EL COMERCIO
28 Juan Señor at

33. THE MOST MODERN
IN THE AMERICAS
CADENA CAPRILES
&
EL COMERCIO
33 Juan Señor at

39. THE MOST MODERN
IN ASIA
INDIA TODAY
MEDIAPLEX
39

41. INDIA TODAY GROUP
41 Nat Low at OXFORD MEDIA MINDS

42. INDIA TODAY GROUP
NEW
BUILDING

43. INDIA TODAY GROUP
NEW
BUILDING
NEW
INTEGRATED
NEWSROOM

44. INDIA TODAY GROUP
INTAKE
REPORTERS
WRITERS
VJS
CAMERAMEN
PLANNERS
RESEARCHERS
44 Nat Low at OXFORD MEDIA MINDS

45. INDIA TODAY GROUP
INTAKE OUTPUT
REPORTERS
WRITERS
VJS
CAMERAMEN
PLANNERS
RESEARCHERS
45 Nat Low at OXFORD MEDIA MINDS

46. ITG INTEGRATION
PLANNING
BREAKING NEWS
INTELLIGENCE AND ANALYSIS
46 Nat Low at OXFORD MEDIA MINDS

47. 47 Nat Low at OXFORD MEDIA MINDS

48. 48 Nat Low at OXFORD MEDIA MINDS

49. “INSANITY:
DOING THE SAME THING
OVER AND OVER AGAIN
AND EXPECTING
DIFFERENT RESULTS”
EINSTEIN

50. THREE SANE SPEAKERS,
THREE STORIES, THREE
POINTS OF VIEW
RAJU NARISETTI - WSJ
DAVID BOARDMAN – THE
SEATTLE TIMES
MARTIN JONSSON – SVENSKA
50
DAGBLADETT