<ul><li>ECJ SEMINAR </li></ul><ul><li>INNOVATIONS IN NEWSPAPERS </li></ul><ul><li>JUAN ANTONIO GINER </li></ul><ul><li>INN...
WHAT WE DO AND PUBLISH INNOVATION
2009 INNOVATIONS IN NEWSPAPERS “ This annual report demonstrates powerfully how newspapers around the world are being rein...
THE O GLOBO MESSAGE: MORE THAN PAPER…
HOW TO KILL A NEWSPAPER <ul><li>1 </li></ul><ul><li>BE DULL & BORING </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>2 </li></ul><ul><li>CHANGE SLOWLY </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>3 </li></ul><ul><li>PUBLISH YESTERDAY’S NEWS  </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>4 </li></ul><ul><li>DON’T TAKE ANY RISK </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>5 </li></ul><ul><li>EXPECT DIFFERENT RESULTS DOING THE SAME </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>6 </li></ul><ul><li>INSULT YOUR READERS </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>7 </li></ul><ul><li>LIE TO ADVERTISERS </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>8 </li></ul><ul><li>PLEASE POLITICIANS </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>9 </li></ul><ul><li>COVER BUILDINGS </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>10 </li></ul><ul><li>DON’T INTERACT WITH YOUR AUDIENCE </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>11 </li></ul><ul><li>HAVE BAD PRINTING </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>12 </li></ul><ul><li>PRINT POOR COLOR </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>13 </li></ul><ul><li>WRITE LONG </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>14 </li></ul><ul><li>DON’T CARE ABOUT DESIGN </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>15 </li></ul><ul><li>DON’T HIRE TALENT </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>16 </li></ul><ul><li>DON’T FIRE EDITORS </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>17 </li></ul><ul><li>PAY BADLY </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>18 </li></ul><ul><li>DON’T INNOVATE </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>19 </li></ul><ul><li>CASH THE COW </li></ul>INNOVATION
HOW TO KILL A NEWSPAPER <ul><li>20 </li></ul><ul><li>JUST WAIT AND  </li></ul><ul><li>EXPECT MIRACLES </li></ul>INNOVATION
<ul><li>SO... WHAT TO DO? </li></ul><ul><li>HAVE AND IMPLEMENT  WILD IDEAS </li></ul>INNOVATION
<ul><li>WILD IDEAS </li></ul><ul><li>THE FUTURE IS HERE </li></ul><ul><li>A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSP...
PROTOTYPING  THE FUTURE
LESS TALKING,  MORE DOING
LESS MEMOS,  MORE DEMOS
NEWS  CAVIAR INNOVATION
JOURNALISM  CAVIAR
30 /30 LESS OF  MORE MORE  OF LESS
30 /30 A DAILY GRAPHIC  THE ECONOMIST
A POCKET  NEWSZINE  DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC DIFFERENT FULL COLOR COMPELLING EASY...
BECAUSE TODAY IT’S MORE IMPORTANT TO BE THE BEST  THAN TO BE THE FIRST
HANDY
EASY
NEWSY
COMPELLING
SHORT
LONG
ANALYTIC
PPUNCHY
SHARP
AN ADVERTISER’S DREAM
THE FORMAT OF  THE FUTURE IS  30 30
YOUNGER
DIFFERENT
THE SECRET?  EDITING, EDITING, EDITING!
THANK YOU! [email_address] WWW.INNOVATIONSINNEWSPAPERS.COM © JUAN ANTONIO GINER +1-757 839 4928
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Juan A. Giner, Innovations in newspapers - Interfacing Innovation Brussels

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Juan A. Giner presented Innovations in newspapers at the Iterfacing Innovation conference Brussels

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Juan A. Giner, Innovations in newspapers - Interfacing Innovation Brussels

  1. 1. <ul><li>ECJ SEMINAR </li></ul><ul><li>INNOVATIONS IN NEWSPAPERS </li></ul><ul><li>JUAN ANTONIO GINER </li></ul><ul><li>INNOVATION </li></ul><ul><li>President and Founder </li></ul>
  2. 2. WHAT WE DO AND PUBLISH INNOVATION
  3. 3. 2009 INNOVATIONS IN NEWSPAPERS “ This annual report demonstrates powerfully how newspapers around the world are being reinvented in the digital age” “
  4. 4. THE O GLOBO MESSAGE: MORE THAN PAPER…
  5. 5. HOW TO KILL A NEWSPAPER <ul><li>1 </li></ul><ul><li>BE DULL & BORING </li></ul>INNOVATION
  6. 6. HOW TO KILL A NEWSPAPER <ul><li>2 </li></ul><ul><li>CHANGE SLOWLY </li></ul>INNOVATION
  7. 7. HOW TO KILL A NEWSPAPER <ul><li>3 </li></ul><ul><li>PUBLISH YESTERDAY’S NEWS </li></ul>INNOVATION
  8. 8. HOW TO KILL A NEWSPAPER <ul><li>4 </li></ul><ul><li>DON’T TAKE ANY RISK </li></ul>INNOVATION
  9. 9. HOW TO KILL A NEWSPAPER <ul><li>5 </li></ul><ul><li>EXPECT DIFFERENT RESULTS DOING THE SAME </li></ul>INNOVATION
  10. 10. HOW TO KILL A NEWSPAPER <ul><li>6 </li></ul><ul><li>INSULT YOUR READERS </li></ul>INNOVATION
  11. 11. HOW TO KILL A NEWSPAPER <ul><li>7 </li></ul><ul><li>LIE TO ADVERTISERS </li></ul>INNOVATION
  12. 12. HOW TO KILL A NEWSPAPER <ul><li>8 </li></ul><ul><li>PLEASE POLITICIANS </li></ul>INNOVATION
  13. 13. HOW TO KILL A NEWSPAPER <ul><li>9 </li></ul><ul><li>COVER BUILDINGS </li></ul>INNOVATION
  14. 14. HOW TO KILL A NEWSPAPER <ul><li>10 </li></ul><ul><li>DON’T INTERACT WITH YOUR AUDIENCE </li></ul>INNOVATION
  15. 15. HOW TO KILL A NEWSPAPER <ul><li>11 </li></ul><ul><li>HAVE BAD PRINTING </li></ul>INNOVATION
  16. 16. HOW TO KILL A NEWSPAPER <ul><li>12 </li></ul><ul><li>PRINT POOR COLOR </li></ul>INNOVATION
  17. 17. HOW TO KILL A NEWSPAPER <ul><li>13 </li></ul><ul><li>WRITE LONG </li></ul>INNOVATION
  18. 18. HOW TO KILL A NEWSPAPER <ul><li>14 </li></ul><ul><li>DON’T CARE ABOUT DESIGN </li></ul>INNOVATION
  19. 19. HOW TO KILL A NEWSPAPER <ul><li>15 </li></ul><ul><li>DON’T HIRE TALENT </li></ul>INNOVATION
  20. 20. HOW TO KILL A NEWSPAPER <ul><li>16 </li></ul><ul><li>DON’T FIRE EDITORS </li></ul>INNOVATION
  21. 21. HOW TO KILL A NEWSPAPER <ul><li>17 </li></ul><ul><li>PAY BADLY </li></ul>INNOVATION
  22. 22. HOW TO KILL A NEWSPAPER <ul><li>18 </li></ul><ul><li>DON’T INNOVATE </li></ul>INNOVATION
  23. 23. HOW TO KILL A NEWSPAPER <ul><li>19 </li></ul><ul><li>CASH THE COW </li></ul>INNOVATION
  24. 24. HOW TO KILL A NEWSPAPER <ul><li>20 </li></ul><ul><li>JUST WAIT AND </li></ul><ul><li>EXPECT MIRACLES </li></ul>INNOVATION
  25. 25. <ul><li>SO... WHAT TO DO? </li></ul><ul><li>HAVE AND IMPLEMENT WILD IDEAS </li></ul>INNOVATION
  26. 26. <ul><li>WILD IDEAS </li></ul><ul><li>THE FUTURE IS HERE </li></ul><ul><li>A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER </li></ul>INNOVATION
  27. 27. PROTOTYPING THE FUTURE
  28. 28. LESS TALKING, MORE DOING
  29. 29. LESS MEMOS, MORE DEMOS
  30. 30. NEWS CAVIAR INNOVATION
  31. 31. JOURNALISM CAVIAR
  32. 32. 30 /30 LESS OF MORE MORE OF LESS
  33. 33. 30 /30 A DAILY GRAPHIC THE ECONOMIST
  34. 34. A POCKET NEWSZINE DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC DIFFERENT FULL COLOR COMPELLING EASY TO READ 30 /30
  35. 35. BECAUSE TODAY IT’S MORE IMPORTANT TO BE THE BEST THAN TO BE THE FIRST
  36. 36. HANDY
  37. 37. EASY
  38. 38. NEWSY
  39. 39. COMPELLING
  40. 40. SHORT
  41. 41. LONG
  42. 42. ANALYTIC
  43. 43. PPUNCHY
  44. 44. SHARP
  45. 45. AN ADVERTISER’S DREAM
  46. 46. THE FORMAT OF THE FUTURE IS 30 30
  47. 47. YOUNGER
  48. 48. DIFFERENT
  49. 49. THE SECRET? EDITING, EDITING, EDITING!
  50. 50. THANK YOU! [email_address] WWW.INNOVATIONSINNEWSPAPERS.COM © JUAN ANTONIO GINER +1-757 839 4928

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