INNOVATIONINNOVATION!
INNOVATION
!""#$%&!#"()*!%+#",-.&!"/! WORLD LEADERS IN HELPINGPUBLISHERS RE-INVENT THEIR TITLES FOR THE DIGITAL AGE"  DESIGN + CONSUL...
INNOVATIONINNOVATION
OUR SLOGAN:!GOOD JOURNALISM IS !  GOOD BUSINESS!      INNOVATION
‘BEST NEWSPAPER CONCEPTAND DESIGN IN EUROPE ANDWORLD’ !2004!      2006!            2007!                  2008 !" " " " " ...
NEWSPAPERS AT A STRATEGIC INFLECTION    POINT!WHERE DO WEGO FROM HERE?!        INNOVATION
1. Exit!  2. Sold or Be Taken Over!3. Cut, cut, cut until the Cash    Cow bleeds to death!4. Re-Invent the Business byfocu...
PRINT IS ALIVE AND  WELL AND WILL     REMAIN APROFITABLE OPTIONFOR DECADES – BUTNOT AS WE KNOW IT  "      INNOVATION
Paper will stay. It will NEVER die,!    but the Business Model ! and Content Proposition has           CHANGED       "    ...
1!I AM NOT WORRIED ABOUT "       THE FUTURE"       INNOVATION
2!I AM WORRIED ABOUT "   THE PRESENT!     INNOVATION
3! I AM NOT WORRIED ABOUT "THE FUTURE OF NEWSPAPERS"        INNOVATION
4!   I AM WORRIED ABOUT "THE FUTURE OF JOURNALISM"        INNOVATION
WHAT WORRIES ME IS"  FRONT PAGES "  LIKE THIS ONE"     INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
Michael Jackson Died    Twenty Years Ago"He died a while ago. He remainedfor so long a walking human shell."            IN...
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
WHAT WORRIES ME IS  NEWSROOMS "    LIKE THESE"     INNOVATION
INNOVATION
INNOVATION
INNOVATION
THE ALTERNATIVE IS NOT A   BUSINESS THAT VALUES    PROFITS AND GOODJOURNALISM, BUT A BUSINESSWHERE GOOD JOURNALISM IS     ...
INNOVATION
LIPSTICK ON A PIG"     INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
CORREIO*  •" OCUS ON WHAT ABC1 AUDIENCES   F   NEED  •" ERLINER, 32 PAGES, FULL COLOUR,   B   ACCORDION  •" SECTIONS:   4 ...
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
69!      INNOVATION   69
70!      INNOVATION   70
71!      INNOVATION   71
72!      INNOVATION   72
RESULTS:  "Correio de Bahia y-o-y      TRIPLED  " Circulation up 188%"     INNOVATION
TURNAROUNDRESULTS IN 1 YEAR. CIRCULATION TRIPLED        CIRCULATION CORREIO vs COMPETITOR 74!               INNOVATION
TURNAROUNDRESULTS IN 1 YEAR. ADVERTISING GREW 9%            % CHANGE 2008-2009 75!             INNOVATION
TURNAROUNDRESULTS IN 1 YEAR. LOSSES CUT IN HALF               EARNINGS (R$)                              2009"            ...
LIBERATION  •" ELAUNCHED SEPTEMBER 2009   R  •" RAPHIC REDESIGN THAT LEAD   G   TO CONTENT CHANGES  •" AUNCHED A PAID PREV...
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
THE “HANDS ISSUE”!      INNOVATION        INNOVATION
BBC"             THE “HANDS ISSUE”INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
THE “HANDS ISSUE”                    INNOVATION
RESULTS:                "Liberation m-o-m UP 12%"      INNOVATION
TURNAROUNDRESULTS IN 3 MONTHS•" IRCULATION UP OVER 12% C (INITIAL OBJECTIVE: 5% INCREASE)•" ESPITE FINANCIAL CRISIS D EXPE...
i BEST EUROPEAN   NEWSPAPER 2009  •"JOURNALISM CAVIAR”   “  •" OST INTERNET NEWSPAPER   P  •" ICRO-TABLOID   M  •" 6 FULL ...
97!      INNOVATION
98!      INNOVATION
99!      INNOVATION
100!       INNOVATION
101!       INNOVATION
102!       INNOVATION
103!       INNOVATION
104!       INNOVATION
105!       INNOVATION
106!       INNOVATION
107!       INNOVATION
108!       INNOVATION
109!       INNOVATION
110!       INNOVATION
111!       INNOVATION
112!       INNOVATION
113!       INNOVATION
114!       INNOVATION
115!       INNOVATION
INNOVATIONINNOVATION
INNOVATION  INNOVATION
INNOVATION  INNOVATION
INNOVATION
NEW GOVERNMENT PROGRAMME     ANNOUNCED AT 7 PM  A 9-PAGE COVER STORY  DONE ON DEADLINE BY 7      JOURANALYSTS        WITH ...
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
128!       INNOVATION
!!!"#"$%&$&(")*+129!        INNOVATION
NEW INTEGRATED NEWSROOM                          INNOVATION
NEW INTEGRATED NEWSROOM                          INNOVATION
NEW INTEGRATED NEWSROOM    132!                          INNOVATION   57
NEW INTEGRATED NEWSROOM    133!                          INNOVATION   58
RESULTS:"i 6-month run UP 16%"     INNOVATION
LAUNCH RESULTS IN 3 MONTHS.CIRCULATION HALF OF ESTABLISHED COMPETITORS    CIRCULATION i                DN     PÚBLICO22% O...
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
B E R M E R INNOVATIONPROTOTYPING THE FUTURE       INNOVATION
B E R M E R INNOVATION         THE FORMAT OF             THE FUTURE IS                     3030INNOVATION
B E R M E R INNOVATIONYOUNGER          INNOVATION
B E R M E R INNOVATIONDIFFERENT      INNOVATION
WILL THE IPADAND TABLETS OFFERA SECOND LIFETO NEWSPAPERS?        INNOVATION
‘LIFE WAS EASIER WHENAN APPLE AND ABLACKBERRY WEREJUST FRUITS’       INNOVATION
‘LIFE WAS EASIER WHENAN APPLE AND ABLACKBERRY WERE JUSTFRUITS…     BUT IT’S NOT AS      EXCITING AND      POTENTIALLY     ...
INNOVATION
iPad IS THE GREATESTPLATFORM INNOVATIONSINCE GUTHENBERG -LACK OF INNOVATIONFROM PUBLISHERS         INNOVATION
GQ Magazine                       RATING         Vanity FairNational Geographic    IPad Apps        Paris Match        Der...
USA Today      AVERAGE           Die Welt      De Standaard     RATINGThe New York Times    Financial Times    2.5New Zeal...
SENSE OF SALVATIONPERHAPS OUT OFDESPERATION       INNOVATION
WILL THE IPADAND TABLETS OFFERA SECOND LIFETO MAGAZINES?      INNOVATION
YESIF PUBLISHERSRE-INVENT THEIRTITLESNOIF WE RE-PURPOSE       INNOVATION
HEARST$10 MILLION INSUBSCRIPTION BYSUMMERCONDE NAST$15 MILLION IN 2011 INSUBSCRIPTIONS AND ADREVENUE       INNOVATION
YOU CANNOTPOUR OLD WINEINTO NEWBOTTLES         INNOVATION
WE HAVE TO REINVENTTHE WAY WE TELL STORIESITS THE JOURNALISMNOT THE PLATFORM        INNOVATION
WE HAVE TO REINVENT THE MAGAZINE BYDECONSTRUCTING IT!      INNOVATION
NEW GRAMMAR !FOR NEW MEDIUM       INNOVATION
STORIES YOU CANREADWATCHANDTOUCH        INNOVATION
DESIGN FOREYESANDFINGERS        INNOVATION
EXPERIENCE MOREIMPORTANT THAN BRAND        INNOVATION
THE iPad as PDF?        INNOVATION
THE iPad as A MAGAZINEON STEROIDS?         INNOVATION
THE iPad asSHOVELWARE?        INNOVATION
MORE PRINTYLESS WEBBYNEITHER PRINTYOR WEBBY        INNOVATION
ITS ANAPP!          INNOVATION
WE NEED MORE DEMOS AND LESS MEMOS      INNOVATION
DIFFERENT CONTENT FORDIFFERENT PLATFORMSPAPER - LONG NARRATIVETABLET - DEPTH AND EXPERIENCEMOBILE - INSTANT NEWSINTERNET -...
THE iPad as InfographicsUnique Video SlideshowsCaricatures/Art    INNOVATION
ONE PAPER MANY APPS       INNOVATION
WE MUST UNBUNDLE   THE BUNDLE     INNOVATION
DISAGREGGATE3 STRANDSINFORMATIONSERVICESISSUES AND PASSIONS        INNOVATION
TABLETS AS PREMIUM       INNOVATION
iPad means iPay    INNOVATION
FREE is very EXPENSIVE        INNOVATION
PRODUCE MORE FORTHOSE WHO PAYAND LESS FOR THOSEWHO DO NOT PAY        INNOVATION
SINGLE ISSUE SALES DO     NOT WORK ! SUBSCRIPTION IS THE         WAY "        INNOVATION
WE ARE MOVING TOWARDS AN APP-   BASED WORLD !  WHETHER IT BETABLETS OR MOBILE – WHICH RIGHT NOWHAS A MUCH BIGGER    POTENT...
JOURNALISTSSHOULD SPEND 10% OF THEIR TIME ON  SOCIAL MEDIA   VG NORWAY & OTHERS"
DIGITAL FIRST, YES.BUT DIGITAL ONLY IS    NOT ENOUGH  "
FROM THE DIGITAL   TO THE PHYSICAL   WORLD   FROM DIGITS   BACK TO ATOMS
THE LONELIESTGENERATION OFCONSUMERS -UNILEVER EXECUTIVE
THE PAPER OF THE 21ST     CENTURY?       INNOVATION
TABLETS OR PAPER?       NOTABLETS AND PAPER     INNOVATION
INNOVATION
Less Circulation+ RevenueCHARGE MORE1X5 MULTIPLE         INNOVATION
EDITORIAL AND     BUSINESS  INTEGRATION IS   ESSENTIAL TO  COMPETE IN THE   DIGITAL AGE –COOPERATION IS NOT    INTEGRATION "
YOU CANNOT EXPECTDIFFERENT RESULTS BYDOING THINGS THE SAMEOLD WAY        INNOVATION
PAPER VERSUS ONLINE–IT’S A FALSE DICHOTOMY        INNOVATION
NEWSROOMSIN A PERMANENTSTATE OF BETA        INNOVATION
WE NEED MANY, MANYDEVELOPERSIN-HOUSE ANDOUTSOURCED        INNOVATION
1 DEVELOPER FOREVERY 5 JOURNALISTS -BENCHMARK            INNOVATION
INNOVATION
ONE DIGITALKITCHEN MANY  DIFFERENTRESTAURANTS "
AUTHOR ONCE  PUBLISHEVERYWHERE"
THE NEW HOLY    TRINITY:  JOURNALIST +   DESIGNER +   DEVELOPERWORKING TOGETHER "
Tablet & Mobile Workflow        INNOVATION
ONE DIGITAL KITCHEN     SEVERALMEDIA RESTAURANTS
WE ARE THE WINENOT THE BOTTLE   INNOVATION
SIMPLICITY IS THE   DRIVER OF  INNOVATION  Dom Sagolla, co-creator of Twitter                                   "
ITS TIME TO  INNOVATE
the end        THANK YOU WWW.INNOVATION-MEDIACONSULTING.COMSENOR@INNOVATION-MEDIACONSULTING.COM        TWITTER - @JUANSENOR
Innovations in Magazines World Report 2011                                              Thank you!                        ...
Innovation media consulting mindsharedubai
Innovation media consulting mindsharedubai
Innovation media consulting mindsharedubai
Innovation media consulting mindsharedubai
Innovation media consulting mindsharedubai
Innovation media consulting mindsharedubai
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THE NEWSPAPERS OF THE FUTURE AND THE FUTURE OF NEWSPAPERS. HOW TO REINVENT A NEWSPAPER FOR THE DIGITAL AGE

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Innovation media consulting mindsharedubai

  1. 1. INNOVATIONINNOVATION!
  2. 2. INNOVATION
  3. 3. !""#$%&!#"()*!%+#",-.&!"/! WORLD LEADERS IN HELPINGPUBLISHERS RE-INVENT THEIR TITLES FOR THE DIGITAL AGE" DESIGN + CONSULTANCY" INNOVATION
  4. 4. INNOVATIONINNOVATION
  5. 5. OUR SLOGAN:!GOOD JOURNALISM IS ! GOOD BUSINESS! INNOVATION
  6. 6. ‘BEST NEWSPAPER CONCEPTAND DESIGN IN EUROPE ANDWORLD’ !2004! 2006! 2007! 2008 !" " " " " " 2009! INNOVATION
  7. 7. NEWSPAPERS AT A STRATEGIC INFLECTION POINT!WHERE DO WEGO FROM HERE?! INNOVATION
  8. 8. 1. Exit! 2. Sold or Be Taken Over!3. Cut, cut, cut until the Cash Cow bleeds to death!4. Re-Invent the Business byfocusing on ‘profit audiences’" INNOVATION
  9. 9. PRINT IS ALIVE AND WELL AND WILL REMAIN APROFITABLE OPTIONFOR DECADES – BUTNOT AS WE KNOW IT " INNOVATION
  10. 10. Paper will stay. It will NEVER die,! but the Business Model ! and Content Proposition has CHANGED " INNOVATION
  11. 11. 1!I AM NOT WORRIED ABOUT " THE FUTURE" INNOVATION
  12. 12. 2!I AM WORRIED ABOUT " THE PRESENT! INNOVATION
  13. 13. 3! I AM NOT WORRIED ABOUT "THE FUTURE OF NEWSPAPERS" INNOVATION
  14. 14. 4! I AM WORRIED ABOUT "THE FUTURE OF JOURNALISM" INNOVATION
  15. 15. WHAT WORRIES ME IS" FRONT PAGES " LIKE THIS ONE" INNOVATION
  16. 16. INNOVATION
  17. 17. INNOVATION
  18. 18. INNOVATION
  19. 19. INNOVATION
  20. 20. INNOVATION
  21. 21. INNOVATION
  22. 22. INNOVATION
  23. 23. Michael Jackson Died Twenty Years Ago"He died a while ago. He remainedfor so long a walking human shell." INNOVATION
  24. 24. INNOVATION
  25. 25. INNOVATION
  26. 26. INNOVATION
  27. 27. INNOVATION
  28. 28. INNOVATION
  29. 29. INNOVATION
  30. 30. INNOVATION
  31. 31. INNOVATION
  32. 32. INNOVATION
  33. 33. INNOVATION
  34. 34. INNOVATION
  35. 35. INNOVATION
  36. 36. WHAT WORRIES ME IS NEWSROOMS " LIKE THESE" INNOVATION
  37. 37. INNOVATION
  38. 38. INNOVATION
  39. 39. INNOVATION
  40. 40. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOODJOURNALISM, BUT A BUSINESSWHERE GOOD JOURNALISM IS THE BUSINESS! INNOVATION
  41. 41. INNOVATION
  42. 42. LIPSTICK ON A PIG" INNOVATION
  43. 43. INNOVATION
  44. 44. INNOVATION
  45. 45. INNOVATION
  46. 46. INNOVATION
  47. 47. INNOVATION
  48. 48. INNOVATION
  49. 49. INNOVATION
  50. 50. INNOVATION
  51. 51. INNOVATION
  52. 52. INNOVATION
  53. 53. INNOVATION
  54. 54. CORREIO* •" OCUS ON WHAT ABC1 AUDIENCES F NEED •" ERLINER, 32 PAGES, FULL COLOUR, B ACCORDION •" SECTIONS: 4 •" 24 HORAS (QUICK READ) •" MAIS (IN DEPTH REPORTS) •" VIDA (LIFESTYLE) •" ESPORTE (SPORTS)INNOVATION
  55. 55. INNOVATION
  56. 56. INNOVATION
  57. 57. INNOVATION
  58. 58. INNOVATION
  59. 59. INNOVATION
  60. 60. INNOVATION
  61. 61. INNOVATION
  62. 62. INNOVATION
  63. 63. INNOVATION
  64. 64. INNOVATION
  65. 65. INNOVATION
  66. 66. INNOVATION
  67. 67. INNOVATION
  68. 68. INNOVATION
  69. 69. 69! INNOVATION 69
  70. 70. 70! INNOVATION 70
  71. 71. 71! INNOVATION 71
  72. 72. 72! INNOVATION 72
  73. 73. RESULTS: "Correio de Bahia y-o-y TRIPLED " Circulation up 188%" INNOVATION
  74. 74. TURNAROUNDRESULTS IN 1 YEAR. CIRCULATION TRIPLED CIRCULATION CORREIO vs COMPETITOR 74! INNOVATION
  75. 75. TURNAROUNDRESULTS IN 1 YEAR. ADVERTISING GREW 9% % CHANGE 2008-2009 75! INNOVATION
  76. 76. TURNAROUNDRESULTS IN 1 YEAR. LOSSES CUT IN HALF EARNINGS (R$) 2009" 2008" 2007" INNOVATION
  77. 77. LIBERATION •" ELAUNCHED SEPTEMBER 2009 R •" RAPHIC REDESIGN THAT LEAD G TO CONTENT CHANGES •" AUNCHED A PAID PREVIEW PDF L VERSION ON WEB •" ORKING CURRENTLY ON NEW W NEWSROOM WORKFLOWINNOVATION
  78. 78. INNOVATION
  79. 79. INNOVATION
  80. 80. INNOVATION
  81. 81. INNOVATION
  82. 82. INNOVATION
  83. 83. INNOVATION
  84. 84. THE “HANDS ISSUE”! INNOVATION INNOVATION
  85. 85. BBC" THE “HANDS ISSUE”INNOVATION
  86. 86. THE “HANDS ISSUE” INNOVATION
  87. 87. THE “HANDS ISSUE” INNOVATION
  88. 88. THE “HANDS ISSUE” INNOVATION
  89. 89. THE “HANDS ISSUE” INNOVATION
  90. 90. THE “HANDS ISSUE” INNOVATION
  91. 91. THE “HANDS ISSUE” INNOVATION
  92. 92. THE “HANDS ISSUE” INNOVATION
  93. 93. THE “HANDS ISSUE” INNOVATION
  94. 94. RESULTS: "Liberation m-o-m UP 12%" INNOVATION
  95. 95. TURNAROUNDRESULTS IN 3 MONTHS•" IRCULATION UP OVER 12% C (INITIAL OBJECTIVE: 5% INCREASE)•" ESPITE FINANCIAL CRISIS D EXPECT BREAK-EVEN IN 2010, FROM A 7 MILLION ! LOSS IN 2007 INNOVATION
  96. 96. i BEST EUROPEAN NEWSPAPER 2009 •"JOURNALISM CAVIAR” “ •" OST INTERNET NEWSPAPER P •" ICRO-TABLOID M •" 6 FULL COLOR PAGE, STAPLED 5 •" TORIES, STORIES, STORIES S •" HE i-POD NEWSPAPER TINNOVATION
  97. 97. 97! INNOVATION
  98. 98. 98! INNOVATION
  99. 99. 99! INNOVATION
  100. 100. 100! INNOVATION
  101. 101. 101! INNOVATION
  102. 102. 102! INNOVATION
  103. 103. 103! INNOVATION
  104. 104. 104! INNOVATION
  105. 105. 105! INNOVATION
  106. 106. 106! INNOVATION
  107. 107. 107! INNOVATION
  108. 108. 108! INNOVATION
  109. 109. 109! INNOVATION
  110. 110. 110! INNOVATION
  111. 111. 111! INNOVATION
  112. 112. 112! INNOVATION
  113. 113. 113! INNOVATION
  114. 114. 114! INNOVATION
  115. 115. 115! INNOVATION
  116. 116. INNOVATIONINNOVATION
  117. 117. INNOVATION INNOVATION
  118. 118. INNOVATION INNOVATION
  119. 119. INNOVATION
  120. 120. NEW GOVERNMENT PROGRAMME ANNOUNCED AT 7 PM A 9-PAGE COVER STORY DONE ON DEADLINE BY 7 JOURANALYSTS WITH THE HARD NEWS AND FACTS THE OPINION OF THE EXPERTS ALL THE NUMBERS AND CHARTS GRAPHICALY RATED (LEFT TO RIGHT) AND EXPLAINING HOW THIS WILL AFFECT YOU INNOVATION
  121. 121. INNOVATION
  122. 122. INNOVATION
  123. 123. INNOVATION
  124. 124. INNOVATION
  125. 125. INNOVATION
  126. 126. INNOVATION
  127. 127. INNOVATION
  128. 128. 128! INNOVATION
  129. 129. !!!"#"$%&$&(")*+129! INNOVATION
  130. 130. NEW INTEGRATED NEWSROOM INNOVATION
  131. 131. NEW INTEGRATED NEWSROOM INNOVATION
  132. 132. NEW INTEGRATED NEWSROOM 132! INNOVATION 57
  133. 133. NEW INTEGRATED NEWSROOM 133! INNOVATION 58
  134. 134. RESULTS:"i 6-month run UP 16%" INNOVATION
  135. 135. LAUNCH RESULTS IN 3 MONTHS.CIRCULATION HALF OF ESTABLISHED COMPETITORS CIRCULATION i DN PÚBLICO22% OF i READERS DID NOT READ NEWSPAPERS BEFORE INNOVATION
  136. 136. INNOVATION
  137. 137. INNOVATION
  138. 138. INNOVATION
  139. 139. INNOVATION
  140. 140. INNOVATION
  141. 141. B E R M E R INNOVATIONPROTOTYPING THE FUTURE INNOVATION
  142. 142. B E R M E R INNOVATION THE FORMAT OF THE FUTURE IS 3030INNOVATION
  143. 143. B E R M E R INNOVATIONYOUNGER INNOVATION
  144. 144. B E R M E R INNOVATIONDIFFERENT INNOVATION
  145. 145. WILL THE IPADAND TABLETS OFFERA SECOND LIFETO NEWSPAPERS? INNOVATION
  146. 146. ‘LIFE WAS EASIER WHENAN APPLE AND ABLACKBERRY WEREJUST FRUITS’ INNOVATION
  147. 147. ‘LIFE WAS EASIER WHENAN APPLE AND ABLACKBERRY WERE JUSTFRUITS… BUT IT’S NOT AS EXCITING AND POTENTIALLY PROFITABLE AS IT IS TODAY’ INNOVATION
  148. 148. INNOVATION
  149. 149. iPad IS THE GREATESTPLATFORM INNOVATIONSINCE GUTHENBERG -LACK OF INNOVATIONFROM PUBLISHERS INNOVATION
  150. 150. GQ Magazine RATING Vanity FairNational Geographic IPad Apps Paris Match Der Spiegel 2.2 L’express Wired Time Magazine Newsweek Magazines The New Yorker (Source App Store) INNOVATION INNOVATION
  151. 151. USA Today AVERAGE Die Welt De Standaard RATINGThe New York Times Financial Times 2.5New Zealand Herald Evening Standard IPad Le Monde Newspapers Corriere della sera (Source App Store) INNOVATION INNOVATION
  152. 152. SENSE OF SALVATIONPERHAPS OUT OFDESPERATION INNOVATION
  153. 153. WILL THE IPADAND TABLETS OFFERA SECOND LIFETO MAGAZINES? INNOVATION
  154. 154. YESIF PUBLISHERSRE-INVENT THEIRTITLESNOIF WE RE-PURPOSE INNOVATION
  155. 155. HEARST$10 MILLION INSUBSCRIPTION BYSUMMERCONDE NAST$15 MILLION IN 2011 INSUBSCRIPTIONS AND ADREVENUE INNOVATION
  156. 156. YOU CANNOTPOUR OLD WINEINTO NEWBOTTLES INNOVATION
  157. 157. WE HAVE TO REINVENTTHE WAY WE TELL STORIESITS THE JOURNALISMNOT THE PLATFORM INNOVATION
  158. 158. WE HAVE TO REINVENT THE MAGAZINE BYDECONSTRUCTING IT! INNOVATION
  159. 159. NEW GRAMMAR !FOR NEW MEDIUM INNOVATION
  160. 160. STORIES YOU CANREADWATCHANDTOUCH INNOVATION
  161. 161. DESIGN FOREYESANDFINGERS INNOVATION
  162. 162. EXPERIENCE MOREIMPORTANT THAN BRAND INNOVATION
  163. 163. THE iPad as PDF? INNOVATION
  164. 164. THE iPad as A MAGAZINEON STEROIDS? INNOVATION
  165. 165. THE iPad asSHOVELWARE? INNOVATION
  166. 166. MORE PRINTYLESS WEBBYNEITHER PRINTYOR WEBBY INNOVATION
  167. 167. ITS ANAPP! INNOVATION
  168. 168. WE NEED MORE DEMOS AND LESS MEMOS INNOVATION
  169. 169. DIFFERENT CONTENT FORDIFFERENT PLATFORMSPAPER - LONG NARRATIVETABLET - DEPTH AND EXPERIENCEMOBILE - INSTANT NEWSINTERNET - BREAKING NEWS,BROWSING, ARCHIVES, AGGREGATING,HYPERLINKING... INNOVATION
  170. 170. THE iPad as InfographicsUnique Video SlideshowsCaricatures/Art INNOVATION
  171. 171. ONE PAPER MANY APPS INNOVATION
  172. 172. WE MUST UNBUNDLE THE BUNDLE INNOVATION
  173. 173. DISAGREGGATE3 STRANDSINFORMATIONSERVICESISSUES AND PASSIONS INNOVATION
  174. 174. TABLETS AS PREMIUM INNOVATION
  175. 175. iPad means iPay INNOVATION
  176. 176. FREE is very EXPENSIVE INNOVATION
  177. 177. PRODUCE MORE FORTHOSE WHO PAYAND LESS FOR THOSEWHO DO NOT PAY INNOVATION
  178. 178. SINGLE ISSUE SALES DO NOT WORK ! SUBSCRIPTION IS THE WAY " INNOVATION
  179. 179. WE ARE MOVING TOWARDS AN APP- BASED WORLD ! WHETHER IT BETABLETS OR MOBILE – WHICH RIGHT NOWHAS A MUCH BIGGER POTENTIAL " INNOVATION
  180. 180. JOURNALISTSSHOULD SPEND 10% OF THEIR TIME ON SOCIAL MEDIA VG NORWAY & OTHERS"
  181. 181. DIGITAL FIRST, YES.BUT DIGITAL ONLY IS NOT ENOUGH "
  182. 182. FROM THE DIGITAL TO THE PHYSICAL WORLD FROM DIGITS BACK TO ATOMS
  183. 183. THE LONELIESTGENERATION OFCONSUMERS -UNILEVER EXECUTIVE
  184. 184. THE PAPER OF THE 21ST CENTURY? INNOVATION
  185. 185. TABLETS OR PAPER? NOTABLETS AND PAPER INNOVATION
  186. 186. INNOVATION
  187. 187. Less Circulation+ RevenueCHARGE MORE1X5 MULTIPLE INNOVATION
  188. 188. EDITORIAL AND BUSINESS INTEGRATION IS ESSENTIAL TO COMPETE IN THE DIGITAL AGE –COOPERATION IS NOT INTEGRATION "
  189. 189. YOU CANNOT EXPECTDIFFERENT RESULTS BYDOING THINGS THE SAMEOLD WAY INNOVATION
  190. 190. PAPER VERSUS ONLINE–IT’S A FALSE DICHOTOMY INNOVATION
  191. 191. NEWSROOMSIN A PERMANENTSTATE OF BETA INNOVATION
  192. 192. WE NEED MANY, MANYDEVELOPERSIN-HOUSE ANDOUTSOURCED INNOVATION
  193. 193. 1 DEVELOPER FOREVERY 5 JOURNALISTS -BENCHMARK INNOVATION
  194. 194. INNOVATION
  195. 195. ONE DIGITALKITCHEN MANY DIFFERENTRESTAURANTS "
  196. 196. AUTHOR ONCE PUBLISHEVERYWHERE"
  197. 197. THE NEW HOLY TRINITY: JOURNALIST + DESIGNER + DEVELOPERWORKING TOGETHER "
  198. 198. Tablet & Mobile Workflow INNOVATION
  199. 199. ONE DIGITAL KITCHEN SEVERALMEDIA RESTAURANTS
  200. 200. WE ARE THE WINENOT THE BOTTLE INNOVATION
  201. 201. SIMPLICITY IS THE DRIVER OF INNOVATION Dom Sagolla, co-creator of Twitter "
  202. 202. ITS TIME TO INNOVATE
  203. 203. the end THANK YOU WWW.INNOVATION-MEDIACONSULTING.COMSENOR@INNOVATION-MEDIACONSULTING.COM TWITTER - @JUANSENOR
  204. 204. Innovations in Magazines World Report 2011 Thank you! www.innovation-mediaconsulting.com65

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