Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email. We call this World War M – marketing warring against our attention barriers. The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust. Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.

1. World War M
The end of Marketing as we know it.

2. Before the war our lives felt uncluttered

3. We had time for the more important things in life

4. Even marketers did not present an intrusion

5. The internet, email and social media changed all that.

6. We unleashed an unprecedented information overload.

7. A significant contributor to this overload is sales and marketing
information.

8. World War M is overwhelming!

9. We’ve managed to mentally wall ourselves off from its
incessant attacks.

10. We’ve developed tools to block its intrusions.

11. For those in marketing the effort to get over the wall is an
increasingly desperate struggle.

12. The war is not against the marketer but against the
uninspiring sales clutter they unleash.

13. Now their best hope of redemption is to create marketing that
people love.

14. This means marketing content that's useful or entertaining
and without a hint of selling.

15. Marketing that offers the right information to the right person,
at the right time.

16. In time people will reach out to rescue the marketer from the
land of the damned.

19. You CAN win this war!

20. Thank you for watching this WAKSTER
presentation.
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