World War M The end
of Marketing as we know it.

Before the war our lives
felt uncluttered

We had time for the
more important things in life

Even marketers did not present
an intrusion

The internet, email and social
media changed all that.

We unleashed an unprecedented information
overload.

A significant contributor to this
overload is sales and marketing information.

World War M is overwhelming!

We’ve managed to mentally wall
ourselves off from its incessant attacks.

We’ve developed tools to block
its intrusions.

For those in marketing the
effort to get over the wall is an increasingly desperate struggle.

The war is not against
the marketer but against the uninspiring sales clutter they unleash.

Now their best hope of
redemption is to create marketing that people love.

This means marketing content that's
useful or entertaining and without a hint of selling.

Marketing that offers the right
information to the right person, at the right time.

In time people will reach
out to rescue the marketer from the land of the damned.

You CAN win this war!

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