This presentation explains the role of NFTs in tourism and discusses whether NFTs can replace physical souvenirs in the real world

1. THE ROLE OF NON-
FUNGIBLE TOKENS
IN SUSTAINABLE
TOURISM

2. Good
Morning!
I am VIvek Sivarajan
Assistant Professor
Department of Business
Administration
Mar Thoma College of Science and
Technology
Ayur
You can find me at
viveksivarajan8080@gmail.com
2

3. Non-Fungible Tokens

4. NFT stands for Non-Fungible Token.
Non-fungible means that something
cannot be exchanged for another item
because it’s unique. For instance, one
piece of art is not equal to another.
Both have unique properties
4

5. 5

6. 6
Souvenirs
The meaning of
souvenir is
something kept as a
reminder

7. The souvenir is an
important component
of the tourist
experience, with most
tourists bringing back
mementos and
souvenirs as evidence
Why Souvenirs?
Souvenirs do invoke
emotions but in
ecologically sensitive
areas, the chances of
souvenirs making an
impact in the sensitive
ecological areas are
very high. .
7

8. Objectives
╸ To determine the frequency of tourists
collecting souvenirs during their tourist
activities
╸ To Identify the motivations for bringing
souvenirs
╸ To recognize the idea of a tourist buying an
intangible souvenir
╸ To find out the possibility of an NFT
replacing a tangible souvenir
8

9. 9
METHODOLOGY
Saunders’ (2007) Research Onion
Sample design: Stratified Random
Sampling
Data collection method:
● Primary- Interview,questionnaire and
survey.
● Secondary - Periodicals, committee reports,
government publications, and the internet.
Pragmatism
Deductive Approach
Longitudinal
Both descriptive and analytical

10. FINDINGS
╸ NFTs can be a popular substitute and can be an important factor in
creating a sustainable tourism destination.
╸ Most of the tourists bought souvenirs back from their tourist
destinations. The motivation for souvenirs are mainly for rekindling their
memories about the tourism experience.
╸ Even though most of the respondents prefer tangible souvenirs , with
the passage of time we can expect an influx of intangible souvenirs in
the form of NFTs as the emergence of metaverse being a popular
subject among the masses.
10

11. FINDINGS
╸ Majority of the respondents opinionated that souvenirs impact the
destination in one way or another.
╸ According to the study it is found that NFTs will not replace tangible
souvenirs in the current scenario, but there are high chance in the
upcoming decade with the emergence of blockchain technology and
metaverse becoming popular,
11

12. CONCLUSION
Majority still prefer tangible
assets as a memory of their
tourist experience. This could
change with the rapid inclusion
of technological advancements
such as virtual reality interface
and metaverse
12

13. CONCLUSION
There is an increasing public
awareness of the blockchain and its
various divisions even though it's in
its initial phases and its relation to
the tourism domain and the majority
of the people are well aware of the
technological advancements
13

14. References
.
Anastasiadou, C., & Vettese, S. (2019). “From souvenirs to 3D printed souvenirs”. Exploring the capabilities of additive manufacturing technologies in (re)-framing
tourist souvenirs. Tourism Management, 71, 428-442.
Benyon, D., Quigley, A., O’keefe, B., & Riva, G. (2014). Presence and digital tourism. AI & Society, 29(4), 521-529.
E. Ertürk, M. Doğan, Ü. Kadiroğlu and E. Karaarslan, "NFT based Fundraising System for Preserving Cultural Heritage: Heirloom," 2021 6th International Conference
on Computer Science and Engineering (UBMK), 2021, pp. 699-702, DOI: 10.1109/UBMK52708.2021.9559006.
Kersel, MM (2015) The lure of the artefact? The effects of acquiring eastern Mediterranean material culture. In: Knapp, AB, Van Dommelen, P (eds) The Cambridge
Prehistory of the Bronze and Iron Age Mediterranean. Cambridge: Cambridge University Press, pp.367–378.
Kiong, L. V. (2022). Metaverse Made Easy: A Beginner's Guide to the Metaverse: Everything you need to know about Metaverse, NFT, and GameFi. Liew Voon
Kiong.
Litirell MA, Baizerman S, Kean R, et al. Souvenirs and Tourism Styles. Journal of Travel Research. 1994;33(1):3-11. doi:10.1177/004728759403300101
Mantas, P., Ioannou, Z. M., Viennas, E., Pavlidis, G., & Sakkopoulos, E. (2021). Digital Gifts and Tourism Mementos: A Sustainable Approach. Sustainability, 14(1),

15. THANKS!
Any questions? You can find me
at
viveksivarajan8080@gmail.com
15