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NZRA Conference: Leave No Trace Australia/WEJUGO

Presentation given at the NZRA conference for protected area management in Sydney on 27/07/2017.

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1. Plan ahead and prepare
2. Travel and camp on durable surfaces
3. Dispose of waste properly
4. Leave what you find
5. Minimise the impact of fire
6. Respect wildlife
7. Be considerate of others
Tourism & Recreation
Technology
Minimal Impacts & “Other” Outcomes
Mike Welling: NZRA: 27/07/2017
cameron@lnt.org.au
PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved
Leave No Trace™ Australia: Founders & Executives
Tim Macartney-Snape – Chairman
AM OAM Mountaineer, Author. Co-founder
Sea to Summit, 1st Australian to climb
Everest. Tim is founder and Patron of the
World Transformation Movement, Chairman
of Leave No Trace™ Australia and a member
of the Fred Hollows Foundation and advisor
to World Expeditions.
Irene Davey – Advisor Cultural
Kimberley delegate to the Uluru
Constitution Convention 2017. Founding
member and director of West Australian
Indigenous Tour Operators Committee
(WAITOC),Director of Ardyaloon Council,
the Bardi Jawi Proscribed Body
Corporate, the Aboriginal Lands Trust,
and Kimberley Law and Culture Centre.
Mike Welling – Advisor Environment
Biologist. Analytics consultant. 20 years
experience in advanced analytics, technology.
Special advisor to Leave No Trace™ on
environment. Previous advisor/post-grad
researcher at FUMDHAM/IBAMA. Canyoning
guide and vertical rescue operator.
Cameron Crowe – CEO/Founder
40 years experience in eco/cultural
tourism and agribusiness. Founder and
Executive Director of Leave No Trace™
Australia, and a founding board member
of Leave No Trace™ New Zealand. He
sits on the board of Dieback Working
Group.
2
PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved
The Big Picture:
The 4th Industrial revolution:
Tourism is no different and is
being disrupted / transformed
“3 Major Trends”
3
PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved
Trend 1: Data
• IoT – Connected devices
• Ai – Machine learning
• GIS – Geolocation services
4
“Predictive Analytics”
PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved
Trend 2: Recreation Technology
• Low-cost electronics
• Virtualised environments
• Skills less important
5
“The Go-pro Generation”
PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved
Trend 3: Social Media
• Sharing instantaneously
• The like currency
• Mass destination marketing
6
“Selfie Tourism”
Ad

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NZRA Conference: Leave No Trace Australia/WEJUGO

  • 1. 1. Plan ahead and prepare 2. Travel and camp on durable surfaces 3. Dispose of waste properly 4. Leave what you find 5. Minimise the impact of fire 6. Respect wildlife 7. Be considerate of others Tourism & Recreation Technology Minimal Impacts & “Other” Outcomes Mike Welling: NZRA: 27/07/2017 cameron@lnt.org.au
  • 2. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved Leave No Trace™ Australia: Founders & Executives Tim Macartney-Snape – Chairman AM OAM Mountaineer, Author. Co-founder Sea to Summit, 1st Australian to climb Everest. Tim is founder and Patron of the World Transformation Movement, Chairman of Leave No Trace™ Australia and a member of the Fred Hollows Foundation and advisor to World Expeditions. Irene Davey – Advisor Cultural Kimberley delegate to the Uluru Constitution Convention 2017. Founding member and director of West Australian Indigenous Tour Operators Committee (WAITOC),Director of Ardyaloon Council, the Bardi Jawi Proscribed Body Corporate, the Aboriginal Lands Trust, and Kimberley Law and Culture Centre. Mike Welling – Advisor Environment Biologist. Analytics consultant. 20 years experience in advanced analytics, technology. Special advisor to Leave No Trace™ on environment. Previous advisor/post-grad researcher at FUMDHAM/IBAMA. Canyoning guide and vertical rescue operator. Cameron Crowe – CEO/Founder 40 years experience in eco/cultural tourism and agribusiness. Founder and Executive Director of Leave No Trace™ Australia, and a founding board member of Leave No Trace™ New Zealand. He sits on the board of Dieback Working Group. 2
  • 3. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved The Big Picture: The 4th Industrial revolution: Tourism is no different and is being disrupted / transformed “3 Major Trends” 3
  • 4. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved Trend 1: Data • IoT – Connected devices • Ai – Machine learning • GIS – Geolocation services 4 “Predictive Analytics”
  • 5. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved Trend 2: Recreation Technology • Low-cost electronics • Virtualised environments • Skills less important 5 “The Go-pro Generation”
  • 6. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved Trend 3: Social Media • Sharing instantaneously • The like currency • Mass destination marketing 6 “Selfie Tourism”
  • 7. What Does it Mean For Australia / New Zealand? 1. The global travel boom particular from China/India emerging middle classes. 2. Nature and cultural experiences are a major draw card for visitors. 3. Protected areas will see significant pressure from younger adventure seekers – social sharing. 1.2 million Chinese visited in 2016. In the past decade, Chinese tourism has grown by 284 per cent.
  • 8. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved Over-tourism Impacts Pressures on protected areas will have long-term negative impacts unless adequately managed. 1. Biosecurity 2. Degradation 3. Cultural Impacts 8
  • 9. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved Leave No Trace – Strategic Objectives 2017 Establish Leave No Trace as an outcomes based social enterprise. 1. Communication & awareness 2. Community engagement 3. Focus on partnerships 9 Corporate Partnership: Cultural Source: UNWTO 2015 Annual Report Tourism provides the strongest driver to restore, protect and promote indigenous cultures, and conversely, carries the potential to diminish and destroy those cultures when improperly developed. 1. Acknowledge traditional peoples as owners and managers of their lands and seas – living cultural landscapes. 2. Respect for culture, values of people and places you are visiting. 3. Responsibility – Indigenous people have ongoing obligations to look after their country and this includes visitor impacts. 1. Plan ahead and prepare 2. Travel and camp on durable surfaces 3. Dispose of waste properly 4. Leave what you find 5. Minimise the impact of fire 6. Respect wildlife 7. Be considerate of others Corporate Partnership: Environmental Source: UNWTO Global Report on Adventure Tourism One of the biggest industry challenges facing adventure tourism in the next 25 years will be: Lack of appreciation of the critical nature of the balance between a pristine environment and the number of human beings who can experience it before it is negatively affected.
  • 10. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved The Role of Technology 10 • Use technology as an enabler • Use data and analytics to track ‘outcomes’
  • 11. WEJUGO Pty Ltd Artificial intelligence for adventure mikew@wejugo.co WEJUGO is a travel technology and data business that connects adventure seekers with marketers through personalised adventure experiences created through artificial intelligence, geospatial analytics and Internet of things. Private & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved
  • 12. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved 12 WEJUGO: Make Your Own Adventure Adventure Seekers Destination Marketers Connecting to the right content at the right time in their search journey “personalised adventure” WEJUGO creates personalised adventure experiences through a combination of rich content, data and artificial intelligence (AI) and delivers them to adventure seekers at the relevant stage in their adventure search journey. “Make your own adventure” Connecting to the right consumer at the right time in their search journey “targeted experiences”
  • 13. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved The WEJUGO Adventure Search Journey WEJUGO connects adventure seekers with targeted, relevant content at all stages on their search journey 13 Dreaming: Nature as a destination Planning: Raising awareness Booking: Information packs Destination: Targeted messages Post-holiday: Advocacy
  • 14. PagePrivate & Confidential © WEJUGO Pty Ltd 2017 – All Rights Reserved 14 WEJUGO: Intelligence in Motion WEJUGO creates insights around adventure participation and preference through a combination of geospatial, transactional and search data and delivers them to adventure tourism marketers and analysts. “Intelligence in motion” Data Driven Marketers Developing the right experiences and products based on consumer behaviour/preferences “marketing analytics” Planning and mgmt for the future and long-term economic growth and sustainability “predictive analytics” Primary Industries
  • 15. Any Questions? Leave No Trace Australia is a national non-profit organisation dedicated to promoting and inspiring responsible outdoor travel and recreation through education, research and partnerships. Email: mikew@wejugo.co Website: http://www.wejugo.com Phone: +61 (0) 407 244 382 Address: 43 Victoria Street, McMahons Point, 2060, NSW Email: cameron@lnt.org.au Website: http://www.lnt.org.au Phone: +61 (0) 438 501 112 Address: PO Box 71, Cottesloe, 6911 WA