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Sustainable Tourism<br />Bruno Maia/Naturezafotos.org<br />Bruno Maia/Naturezafotos.org<br />Bruno Maia/Naturezafotos.org<br />

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What is sustainable tourism?<br />

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The tourism industry has trouble defining it…<br />Green Tourism<br />Ecotourism<br />Geotourism<br />Authentic Travel<br />Cultural Tourism<br />Adventure Tourism<br />Community Tourism<br />Responsible Tourism<br />

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Sustainability is vital to the life of the tourism industry.<br />Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. <br />UN World Tourism Organization<br />

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Every day, tourismplays a larger role in our world.<br />

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Sustainable Tourism has the power to create change on a global scale.<br /><ul><li>Preserve destinations for generations to come

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Safeguard our cultural and environmental heritage

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Promote social equality

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Energize new markets to travel to the destination

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Revitalize local communities

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Create jobs along the rich value chain

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Keep tourism dollars within destinations

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Help businesses reduce costs </li></ul>Bruno Maia/Naturezafotos.org<br />

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… but there is hesitancy.<br /><ul><li>“It’s Just a Fad”

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“Too Expensive”

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“Too Complicated”

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“Requires Sacrificing Quality”

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“No Return on Investment”</li></li></ul><li>Consumers are ready.<br /><ul><li>66% in U.S. believe their travel choices make a difference

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80% in Europe believe their travel choices make a difference

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95% of business travelers think hotels should be “green”

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44% consider the environment when making travel decisions

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67% would change travel habits if they knew it made a difference</li></ul>*Sabre Holdings, 2010<br />**TUI<br />***Deloitte<br />Bruno Maia/Naturezafotos.org<br />

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What do “sustainable travelers” look like?<br /><ul><li>Younger. Average age is 39. Non-green traveler is 44.

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Educated. 48% have a college degree.

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Wealthier. 13% higher income.

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Spendy-er. $2,000 more on travel per year.

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Tech Savvy. Book online and value technology.</li></ul>*Saber Holdings, 2010<br />** LOHAS<br />**TUI* <br />Bruno Maia/Naturezafotos.org<br />

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Tree Hut, Wayanad<br />

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African Safari, Botswana<br />

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But what are they looking for?<br />Bruno Maia/Naturezafotos.org<br />

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The things that you can probably guess…<br /><ul><li> Conservation of natural resources

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Protecting biodiversity

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Reduction of waste

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Minimizing effects on climate change</li></ul>Bruno Maia/Naturezafotos.org<br />

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And some you didn’t know you knew...<br />Uniqueness<br />Quality<br />Participation<br />Authenticity<br />Bruno Maia/Naturezafotos.org<br />Bruno Maia/Naturezafotos.org<br />

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Sustainable tourismmeasures success in different ways<br />Type of Travel<br />Number of Visitors<br />How much money is spent<br />Quality of Travel<br />Length of Stay<br />Where the<br />money is spent<br />

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With sustainable tourism all are benefited.<br />Bruno Maia/Naturezafotos.org<br />Travelers<br />Businesses <br />Tourism Boards<br />Governments<br />Residents <br />

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The journey may be long.But it’s worth it.<br />Sustainability will not happen all at once.<br />But, every little bit counts – for you and the traveler.<br />