Techniques used by hotels to promote their products and services.

1. Promotions
01

2. “Promotion refers to any type of
marketing communication used
to inform target audiences of
the relative merits of a product,
service, brand or issue, most of
the time is persuasive in nature.
The aim of promotion is to
increase awareness, create
interest, generate sales or
create brand loyalty.”

3. Methods
02

4. STRATEGY
SERVICE
REVIEWS
SOCIAL
MEDIA
MICE

5. PROMOTIONAL MARKETING
STRATEGIES
HOTEL
INDUSTRY

6. SERVICE
SE
SERVICE

7. REVIEWS
VENUS

8. TOP
SOCIAL
NETWORKING
SITES 50%
65%
90% 84%

9. SOCIAL
MEDIA
PLATFORMS
Neptune is the farthest
planet from the Sun
NEPTUNE
Venus has a beautiful
name, but it’s terribly hot
VENUS
MERCURY

10. LOYALTY
PROGRAMMES
VENUS
MERCURY

13. SEARCH
ENGINES
BE PRESENT ONLINE

14. SOCILA
MEDIA
MARKETING

15. MICE

18. THANK
YOU