This document provides an overview of the Brand Yourself Blueprint training series, which teaches how to build a powerful personal brand. The three-part series covers discovering your personal brand, designing your brand identity, and developing and delivering your brand. It emphasizes managing your overall image, including presentation, communication skills, performance, and reputation. The training provides worksheets to audit your current brand and design your ideal brand identity in order to position yourself as a recognized authority in your industry.

1. Brand Yourself Blueprint - 3 Part Training Series

2. Why Is Branding So Important?
The Better YOUR brand …
The Better YOUR bottom line…
It’s that simple.

3. Brand Yourself Blueprint
• The Quick Start
Guide to Building
Your Personal
Brand
• Rachel Quilty

4. • Grab Your Copy of The Brand Yourself Blueprint and
Work Journal at www.BrandYourselfBlueprint.com
Brand Yourself Blueprint

5. What if ...
• What if you could simply and cost effectively ...
• »» build a powerful personal brand
• »» create a brand that attracts clients
• »» develop a brand reflecting your business goals

6. What if ...
• What if you could simply and cost effectively ...
• »» build a business presence that projects integrity
and credibility
• »» position your personal brand for your market’s
expectations.

7. Building A Powerful Personal Brand
You’ll be surprised
how simple it is and
more importantly,
anyone can do it;
using this Blueprint
which contains Jump
the Q’s Mini Personal
Brand Audit…

8. Brand Yourself! Jump the Q…
Hi, I’m Rachel Quilty, Personal
Brand Strategist and Chief Dream-
caster at Jump the Q Inc, a personal
brand consulting firm with offices in
Las Vegas, USA & Brisbane,
Australia.

9. Brand Yourself! Jump the Q…
I am the author of the
must have instructional
manual ‘Brand Yourself’
which is the 1st book in
the ‘Brand Yourself’
series…

10. Brand Yourself! Jump the Q…
I am the
Director of
the Brand
Yourself
Academy

11. Brand Yourself! Jump the Q…
The Creator of
the “Brand
Yourself Action
Plan” training
program.

12. Brand Yourself! Jump the Q…
And I am frequently asked as ‘the
Authority’ on personal branding to
discuss it’s importance in personal and
business success.

13. Brand Yourself! Jump the Q…
Our goal at Jump the Q is to assist you
strategically and systematically build your
professional profile and leverage your authentic
personal brand to become the recognized
authority in your industry.

14. This Is Especially For You…
This blueprint is especially for you if:
»» you are having difficulty gaining authority
»» you are unsure of the appropriate brand to support
your goals
»» your existing brand does not reflect your potential.

15. Brand Yourself Blueprint Overview
Video 1 Brand Yourself Blueprint - Page 4
• Introduction
• Why is image so important to your personal brand?
• Why is personal branding so important?

16. Brand Yourself Blueprint Overview
Video 2 Brand Yourself Blueprint - Page 6
So what is a personal brand?
1. Presentation
2. Attitude and communications skills
3. Performance and reputation

17. Brand Yourself Blueprint Overview
Video 3 Brand Yourself Blueprint - Page 11
•What is your current personal brand or image?
•What is your best personal brand?
•Why change or update your personal brand? Or
Professional Image?

18. Brand Yourself Blueprint Overview
Video 3 Jump the Q’s Mini Personal Brand Audit
How do we improve our image and design the best
personal brand?
Step 1 - Identify your existing brand
Step 2 - Determine your preferred brand

19. Brand Yourself Blueprint Overview
Video 3 Brand Yourself Blueprint
Step 3 - Plan the strategic aspects of your new brand
Step 4 - Implementing your new professional image
and personal brand

20. Brand Yourself Blueprint Overview
Video 3 Brand Yourself Blueprint
Next Step – Join our Free Branding Webinar Training -
“Fast Track the Your Brand Recognition, Brand Impact
And Respect You Deserve As THE Recognized Leader In
Your Industry (No Matter What You Sell Or Which
Profession You're In)”

21. Brand Yourself Blueprint - Introduction
This Brand Yourself Blueprint and Brand Yourself
Blueprint Work Journal assists you identify the
foundational blocks to building your personal brand
and positioning you as an authority in your industry or
field.

22. Brand Yourself Blueprint - Introduction
It is a resource for assessing your existing personal
brand and identifying your re-positioned brand.
That’s why I call it Jump the Q’s Mini Personal Brand
Audit… It’s a quick and easy process to determine
your current brand equity.

23. Brand Yourself Blueprint - Introduction
This Quick Start Guide introduces you to Jump the Q’s
Mini Personal Brand Audit.
Without an awareness of your existing brandand what
image would ideally support your brand in the eyes of
your clients; it is difficult to undertake the more
advanced action plan next to position yourself for
success,

24. Brand Yourself Blueprint - Introduction
building your profile in the marketplace to create your
career and command your future. And step into your
personal power.

25. Brand Yourself Blueprint - Introduction
By giving you foundation knowledge of branding and
the importance of perception, you will be able to
determine what impacts your personal brand and
then develop simple strategies to enhance your
success.

26. Building A Powerful Personal Brand
The well understood steps to building a powerful
personal brand include
1. Discover your personal brand –
Resource: Jump the Q’s Brand Yourself Blueprint
2. Design your personal brand –
Resource: Jump the Q’s Brand Yourself Action Plan

27. Building A Powerful Personal Brand
3. Develop your personal brand –
Resource: Jump the Q’s Brand Yourself The Expert
4. Deliver your personal brand –
Resource: Jump the Q’s Brand Yourself The Authority

28. Building A Powerful Personal Brand
5. Disseminate your Personal brand-
Resource: Join Jump the Q’s Brand Yourself Academy
monthly membership program; our ‘How to Brand
Yourself’ program. The Ultimate Training Resource for
Branding and Marketing Yourself using topical leading
edge content.

29. Better Brand …. Better Bottom Line
Let’s create you a
better personal and
business brand and a
better bottom line as a
result.
So you can...

30. Why Is Brand Image So Important?
Brand image so important to your personal brand
because…
In 30 seconds your potential client has judged you and
decided whether they like you, whether they trust
you and whether they will do business with you.

31. Why Is Brand Image So Important?
Thirty seconds is a very short time, but you can
manage the impressions your clients, audience or
colleagues make of you and your business in that
time.

32. Why Is Brand Image So Important?
The better your brand image, the better
your bottom line.
It’s that simple.

33. Why Is Brand Image So Important?
Image is defined as how you are perceived by the
public. While branding and brand awareness is what
exists in the hearts and minds of your customers,
employees and suppliers when your business is
considered,

34. Why Is Brand Image So Important?
that is how you are perceived by the public. For our
purposes the terms Brand and Image are literally the
same.
Therefore, throughout this presentation we use the
term image or brand interchangeably. At the end of
the day it is all a matter of how you are perceived.

35. Why Is Brand Image So Important?
Branding is often perceived as spending a lot of
money on logos and advertisements.
This blueprint reveals that personal branding does not
need to be expensive.

36. Why Is Brand Image So Important?
Branding is substantially more about the things you
do then the things you buy.

37. Why Is Your Personal Branding Vital?
Consider these important points ...
Having your personal brand consistent with your
business brand, mission and service standards is
essential.

38. Why Is Your Personal Branding Vital?
Your personal brand affects everything including your:
»» marketability
»» market position
»» market penetration
»» ability to attract and keep clients

39. Why Is Your Personal Branding Vital?
»» the price clients are
willing to pay for your
products and services.

40. Why Is Your Personal Branding Vital?
Within this Blueprint you will learn how to:
»» align your personal brand with client expectations
»» build a professional identity that complements
your brand
»» strengthen your professional effectiveness.

41. Why Is Personal Branding So Important?
You are the message!
You are the product!!

42. Why Is Personal Branding So Important?
Often without the resources of large businesses, small
businesses need to think carefully about what image
they are presenting to their clients.

43. Why Is Personal Branding So Important?
Likewise with busy professionals and executives, it has
become increasingly important to brand yourself
separately to the organisation you work with or for as
tenure decreases and mobility increases.

44. Why Is Personal Branding So Important?
Branding yourself a key player in your chosen industry
becomes paramount for small business and
professionals alike.

45. Why Is Personal Branding So Important?
It is critical to recognize the importance of your
personal, professional and business image in building
a successful personal brand.
A client’s impression of you will determine if they will
do business with you.

46. Why Is Personal Branding So Important?
Without a doubt limited resources can be a major
issue. Fortunately changing your personal brand can
be inexpensive. You can present an incredibly
professional image on a budget.

47. Why Is Personal Branding So Important?
You cannot always control your business image ... but
you can control your business identity.
Public perception and your professional image are the
intangible factors to ongoing success and market
growth.

48. Why Is Personal Branding So Important?
• The best positioning you can have among your
prospects and clients is that of an expert; an
authority in your area of expertise.

49. What Is Brand Image?
Your personal brand is the result of a combination of
impressions held about your name and professional
image.

50. What Is A Personal Brand?
These impressions are derived from factors including :
»» physical appearance such as logo, colors, office,
uniforms or attire and vehicles
»» your business beliefs and values
»» how they are reflected in your performance
»» how you express yourself to your clients, market
and community.

51. What Is A Personal Brand?
For success you must manage your total image.
This broadly comprises of your performance,
presentation, attitude, communication skills and
reputation.

52. What Is A Personal Brand?
These are the vital
areas of ‘image’ from
which we are all
judged.

53. What Is A Personal Brand?
You cannot always control your brand image
completely because image is based on the perceptions
of others such as clients or potential clients, but you
can control your business or brand identity.

54. What Is Your Brand Identity?
Brand identity is basically the look, feel and
performance of the brand. These are within your
control. How people perceive them is not always in
your control.

55. Brand Identity
When planned your brand identity, allows you to tell
your audience what you want to say about yourself
and how you want to be perceived. A good business
identity will visually separate and distinguish a
company and its products and services from all
others.

56. Your Brand Identity Is Important
•They say, “If you look good, your product will be
good, your prices will be good and your client service
will be good.”

57. Your Brand Identity Is Important
In a sense identity is destiny, and by controlling your
identity, you have taken a big step in controlling your
destiny.
Visual impressions are important and part of the
communication process.

58. Grab The Brand Yourself
Blueprint and Work Journal at
www.BrandYourselfBlueprint.com
Brand Yourself Blueprint

59. Let’s Get Started…
Firstly, ask yourself these two important questions:
• Why build my personal brand? [If you had a fantastic
personal brand what would you do, be or have?]
[Transcribe these notes to your Brand Yourself Blueprint Work Journal. ]

60. Let’s Get Started…
Next Question:
• It is important to me to build a fabulous personal
brand because:
[Transcribe these notes to your Brand Yourself Blueprint Work Journal. ]

61. Consider Questions Seriously…
• Personal Branding Is Purposefully Intentional…
• So, I am leaving you with some issues to carefully
consider; at the heart of these questions is the idea
of being intentional around how we design and build
our personal brand. And starting to create
expectation of its potential and to glimpse your
future.

62. Your Incredible Potential
Often your incredible potential is not recognized
because your outer presentation does not endorse
you.
Take charge of the message you deliver.

63. Your Incredible Potential
How do we achieve this?
We may be an individual, but you have resources that
large businesses do not.

64. Your Incredible Potential
Generally, you:
»» have all the information you need to make a decision.
»» are more agile, responsive and can change direction
promptly.
»» are the human touch.
»» control the message. Your enthusiasm, passion and
commitment will inspire.
»» have the whole business at your fingertips.

65. Your Incredible Potential
It makes sense to focus and invest in areas impacting
on your client’s perception of you and your business.
Altering your business image can be effective in
capturing a greater market, building presence and
ensuring long term business success.

66. Your Incredible Potential
In essence, you can control your bottom line. Because
you control the message!
Take control of your personal brand and start naming
your price.

67. Brand Yourself Blueprint Review
Video 1 Brand Yourself Blueprint - Page 4
• Introduction
• Why is image so important to your personal brand?
• Why is personal branding so important?

68. In Our Next Training Video We Cover
Video 2 Brand Yourself Blueprint - Page 6
• So what is a personal brand?
1. Presentation
2. Attitude and communications skills
3. Performance and reputation

69. In Our Next Training Video, We Cover
Video 2 Brand Yourself Blueprint
• What is your current personal brand or image?
• What is your best personal brand?
• Why change or update your personal brand? Or
Professional Image?

70. In Our Last Training Video, We Cover:
Video 3 Brand Yourself Blueprint - Page 11
Jump the Q’s Mini Personal Brand Audit
How do we improve our image and design the best
personal brand?
Step 1 - Identify your existing brand
Step 2 - Determine your preferred brand

71. In Our Last Training Video, We Cover:
Video 3 Brand Yourself Blueprint - Page 11
Step 3 - Plan the strategic aspects of your new brand
Step 4 - Implementing your new professional image
and personal brand
Your Next Step – Join our Free Branding Webinar
Training - “Fast Track the Your Brand Recognition,
Brand Impact And Respect You Deserve As THE
Recognized Leader In Your Industry

72. Your personal brand should reflect your
abilities and potential… Rachel Quilty
Brand Yourself! And Jump the Q!

73. Take Jump the Q’s
Mini Personal Brand Audit
Start today…
to create
your celebrity brand
http://www.brandyourselfblueprint.com

74. So you can … position your personal brand and
build credibility
… gain brand awareness which means more
market share

75. … become crystal clear about your life and brand
purpose, your calling and your path!
… leverage your personal brand to become a
recognized authority in your field!

76. … discover how productivity explodes as you
become strategic, purposeful and intentional
around your brand design, communication plan
and engagement activities!

77. …YOU CAN STOP failing to own your brand story,
your expertise and your authority and
START to intentionally focus on your brand,
establishing brand leadership and differentiating
your brand in the marketplace …

78. Thanks again for your time today! I so am grateful for
your company.
What did you learn? What resonated with you? What
do you need to do? Leave a comment and let us know
If you enjoyed it, hit that like or heart button, add an
emoji and share.

79. It important to express your opinion and share
information that is important to you and…
I would love to help your friends and the people that
are important to you learn more about building their
credibility and brand leadership as well. And more
importantly, share their brand story and message with
the world…

80. I look forward to sharing your personal brand
story and journey with you.
I would love to support you as you build your
professional profile and share your brand
message with the world.
See in the next Brand Yourself Blueprint video.