3. AGENDA
LinkedIn: Finding Jobs & boosting your Career
Why LinkedIn?
Your Profile & Brand
Searching for Jobs
Lesson 1
1
2
3
4. Why LinkedIn?
LinkedIn: Finding Jobs & boosting your Career
187m users in
over 200 countries
Lesson 1
Source(s): www.linkedin.com, www.website-monitoring.com, www.quantcast.com
2 new members
every second
61% use it as their
primary networking site
2m + companies
have LI pages
6. Which also means ...
LinkedIn: Finding Jobs & boosting your Career
92% of US companies use LinkedIn to
find candidates
Lesson 1
Source(s): www.linkedin.com, www.quantcast.com
88% of recruiters in the EU check
candidate profiles on LinkedIn
7. to network & grow
your career
So LinkedIn is essential...
LinkedIn: Finding Jobs & boosting your CareerLesson 1
8. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
9. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
Lesson 1
10. LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
11. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Headline
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
12. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Headline
Summary
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
13. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
14. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Titles
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
15. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Titles
Job Descriptions
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
16. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
17. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Contact Info
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
18. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Contact Info
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
19. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
20. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your URL on LinkedIn
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
21. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your URL on LinkedIn
Let's change yours
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
22. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
23. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
24. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
25. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
26. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
27. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
28. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
29. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
30. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
31. Clear Picture &
ProfessionalYour Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Current Photo
32. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
Current Photo
Clear
Background
33. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
Current Photo
Clear
Background
Looks like the
candidate you
would want!
34. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
Current Photo
Clear
Background
Looks like the
candidate you
would want!
35. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
36. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
37. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
List all your Titles, starting with most important
38. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
What do you do if you don't have a
title?
39. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
What do you do if you don't have a
title?
Then you list what you do!
40. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have no experience or
previous specialty...
41. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have no experience or
previous specialty...
Marketing Student with experience inโฆ
or degree in...
42. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have experience or a
specialty...
43. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have experience or a
specialty...
Sales Manager with experience in...or
specializing in...
44. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Remember it's about Keywords!
45. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Remember it's about Keywords!
Recruiters just need a tagline to know
what you do & if you are of interest
46. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
47. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
48. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Recruiters are under pressure & tight
deadlines to find candidates...
49. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Recruiters are under pressure & tight
deadlines to find candidates...
Make it easy for them!!
50. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
The ideal summary...
51. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
The ideal summary...
- Short (100-300 words max)
- Interesting (well written)
- No spelling mistakes
- Explains what you can do- skills &
achievements
- Conveys your personality! Why should
people meet you or keep reading
- What you are looking for
52. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
The ideal summary...
Is like the trailer for a movie
53. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
54. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
55. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
56. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
- Written testimony of what you can
do (someone vouching for you as
an employee)
57. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
- Any of your contacts can write you
one directly or
- You can request for them to write
you one
58. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
- Let's do it together!
59. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
60. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
61. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
62. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
63. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
64. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
65. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
66. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
67. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
68. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
69. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
ENDORSEMENTS:
70. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
ENDORSEMENTS: Corroborating
your skills
71. LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Your Profile & Brand
72. LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Your Profile & Brand
- They showcase your
personality
73. LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Your Profile & Brand
- Create a Connection &
Standout!
74. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand
Remember to turn change notifications ON or
OFF!
82. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
83. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
84. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
for Posts
85. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
for your Contactsfor Posts
86. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
87. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
88. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
89. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
90. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
91. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
92. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
you can add
pictures too
93. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
you can add
pictures too
you can integrate with other
platforms
94. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
you can add
pictures too
you can integrate with other
platforms
you can choose which
contacts can see this!
95. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
96. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
they appear on your
Profile
97. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
so to join...
98. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
so to join...
99. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
Once in the groups page...
100. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
See your current groups
101. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
See your current groups
Engage with your groups
102. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
See your current groups
Engage with your groups Find or Create One!
103. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
104. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
On CONNECTING:
- Connecting with strangers is
ok (but needs explanation)
- Checking people's profiles is
normal & expected
105. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
On MESSAGING:
- Keep it short
- relevant & meaningful (check
their profile)
107. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
108. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
109. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
110. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
111. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
112. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
113. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1
114. SUMMARY:
LinkedIn: Finding Jobs & boosting your Career
- LinkedIn is essential to find jobs & boost career
- Look after your Profile regularly
- Grow & Actively Engage with Network (Post,
Comment)
- Use LinkedIn to make searches of your own
Lesson 1
115. Add us on LinkedIn
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Julian Gay-de-Montella
ie.linkedin.com/in/juliangaydemontella
Kieran Desmond
ie.linkedin.com/in/kierandesmond