Detailed analysis and Presentation on Shopper's Stop.

1. RETAIL MANAGEMENT PPT
ON
SHOPPERS STOP

2. INTRODUCTION
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 Founded in the year 1991 by the “K.Raheja Group of
Companies”-one of the largest player in real estate
development & hotels.
 Started with a single store having 2800 sq ft area & retailing
only in men’s wear , now it has grown into a chain of 38
stores in 17 cities.
 Includes retail concepts such as bookstores , caf’es & high-
end lifestyle merchandise.
 Today Shopper’s Stop is the country’s biggest department
store chain.
 Aim : Creating an International shopping experience.

3.  Retail segments include : Men’s wear , women’s wear ,
children’s wear , home products, accessories ,cosmetics,
perfumes & jewellery.
 It has the vision of “Being a global retailer in India &
maintain No.1 position in the Indian market in department
store category.”
 Only retailer to become a member of IGDS (International
Group of Department Stores) along with 29 other retailers
across the world including Selfridges(UK) ,
Karstadt(Germany), Takashimaya(Japan) , Lamcy
Plaza(Dubai) , Marks & Spencer(UK) ,Matahari (Indonesia)
etc.
 In 2008 , company embarked repositioning strategy to
update itself according to the changing retail environment
in the country.
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4.  Shopper’s Stop
 HomeStop
 Mothercare
 Hypercity
 Estee Lauder
 M-A-C
FORMATS IN OPERATION
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Mothercare
Shopper’s Stop is the franchisee for global retailer of baby products.
Offers widest range of clothing, hardware and toys for the pre-school child
It operates shop in shops in most of the key Shopper’s Stop location.
70% of products sold in India are sourced from global vendors.
Hypercity
First hypercity store opened in Mumbai in May 2006
Product ranges from Foods, Homeware, Home entertainment, Hi-Tech, Toys and Clothing
Shopper’s Stop became the master franchisee for Crossword owned outlets in July 2006

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Estee Lauder
Global leader in skincare, makeup and fragrance
Has 3 free standing stores
Features the brands best selling products
M-A-C
Created in Toronto, Canada in 1984
Opened its first store in India in 2005
Joint Ventures
50:50 joint venture with Nuance group AG
Commenced operations in 2008
Nuance group operates 340 shops across 56 airports and 16 countries.
Another joint venture is with Timezone Entertainment Pvt. Ltd.

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Shopper’s Stop
Aims to provide a truly international shopping destination
Grown from a single store in 1991 to the largest chain of department stores.
Only Indian member of the ‘Intercontinental Group of Departmental Stores’
Adopted a new philosophy of ‘Start Something New’
HomeStop
Launched in 2005
Complete home solution chain
Present in Bangalore, Delhi, Mumbai, Lucknow, Pune and Vijayawada
Houses some of the most reputed brands like Corelle, Magpie, Ballerini etc.

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BUYING AND MERCHANDISING
Merchandising is the process of making products in Retail outlets available to consumers, by stocking and
displaying them on shelves. It may be called as the heart of the retailing. For a successful venture, it is necessary
to identify the needs and wants of the customers in a proper way so that the correct merchandise is purchased at a
right time and the business does not incur loss and at the same time, it does not lose its customer.
Type of merchandising :
Product merchandising
Retail merchandising
Visual merchandising
Digital merchandising
Omni channel merchandising
A category as an amalgamation of products or the coming together of certain products, which serve a certain
basket.

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Budgeting at shoppers stop:
oAssortment planning process
oRange planning
Planning at Shoppers stop is based on two seasons
oAutumn-winter and
o spring-summer
Other important factors :
oProjections for various brands
oWSGN(Worth Global Style Network forecasts for trends that can be adapted to suit Indian tastes ,
skins and sensibilities.

11. IN HOUSE BRANDS
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 Stop- Smart and Comfortable Clothes
 Life- Trendy Casual Clothes
 Kashish- Elegant & Exquisite Traditional Clothes
 Vettorio Frattini- Sophisticated Formal and Casual Clothes For Men
 Haute Curry- Clothing collection that embodies the spirit of successful and
independent women
 Frattini Woman- Sophisticated Formal and Casual Clothes For Women
 Rocky Star- Trendy Casual Clothes For Men and Women
 Desigual- Clothing Line With Innovative Graffiti Art & Intense Prints For Women
 Femina Flaunt- Contemporary Fashion & Lifestyle Brand Offering A Chic Wardrobe
For The Modern Woman
 Sanaa- Indo Western Clothing Line For Women
 Back to Earth- Collection Of Vibrant Pottery Commodities
 Ivy- Miscellaneous Trendy Home Requirement Commodities.

12.  IN 2017 SS made a loss of 20 Crs
FINANCIAL PERFORMANCE
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Parameters Shoppers Stop Future Group Industry Average
GMROI ₹5.12 ₹1.18 ₹2.25
GMROF ₹3,111 ₹14,514 ₹9,823
GMROL ₹22,82,000 ₹1,04,000 ₹2,24,000
Sales Growth 2.1% 9.9% 6.6%
PAT ₹19 Crs ₹615 Crs ----------------
COGS/Sales 58% 75% ----------------
ROE 9.2% 21.2% ----------------

13. EMPLOYEE PERFORMANCE
PARICHAY
LEARNING & DEVELOPMENT CENTRE
JO JEETA WOHI SIKANDAR
THE BABY KANGAROO PROGRAMME
ASSOCIATE SATISFACTION INDEX
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14.  Distribution centre attached to each store (initially)
 Online supply network system based on ERP
package(merchandise management, warehouse
management, automated replenishment, sales management)
 Merchandising management
- Right kind of product bought (brand, fit, style, material)
- Identifies vendor, fixes prices, raises purchase order
 Automated replenishment system
- Indicates When stocks to be replenished
 Warehouse management system
- Manages inventory
INTEGRATING THE SUPPLY CHAIN
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 Sales management
- Sale of products & services & resulting profit
- Resulting in increase in availability
- Restricted buying excess stock
- Ensuring efficiency, increased customer satisfaction
 Regional distribution system( Mumbai, New Delhi, Bangalore )
 Buying & replenishing right (optimum availability)
 Implementation of B2B link with 125 vendor ( web based technology )-
online information to vendors
 Merchandise received
-- Once a day (Local Stores)
-- Twice a week (Outstation Stores)

16.  Retail segments include : Men’s wear , women’s wear ,
children’s wear , home products, accessories ,cosmetics,
perfumes & jewellery.
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CREATING THE BRAND EXPERIENCE

17. LOYALTY PROGRAMME
• Shoppers Stop’s First Citizen loyalty program is the
pioneer of loyalty program in the retail sector in
India.
• The First Citizen Program, launched in 1994 as a
Relationship Management Program was aimed at
acquiring and doing business with loyal, high net
worth customers.
• Shoppers Shop analyses the proprietary First
Citizen data on a continuous basis using “Dristhi” a
data warehousing and Data mining IT backbone.
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POPULARITY OF THE FIRST CITIZEN

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FIRST CITIZENS CONTRIBUTION TO SALES
 Shoppers’ Stop has been deriving a huge proportion of sales from their members and the proportion is growing
over years.
 Shoppers Stop was able to increase the total sales revenue in which the contribution of First Citizen members
increased considerably from 65% in 2008 to 72% in 2009.

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1992-2005
•DOTY
•The Festival of Britain in India
•Parikrama
•The Seven Wonders Festival
2005-08
•Fly To Santa Land
•Gear Up for School
•Salwar Kameez Dupatta Exchange
•Do Your Denim
•Parikrama
2008-till now
• Page 3 Ads
• Merchandising Zoo-Zoo
• Exclusive Apparel Lines inspired
from Bollywood.
• Refresh Your Wadrobe
Events & Promotions

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IT- THE BACKBONE OF GROWTH

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FUTURE OF SHOPPERS STOP
 890 MILLION PEOPLE BELOW 45 YEARS
 300 MILLION IS OF MIDDLE CLASS
 70 MILLION OF POPULATION EARN A SALARY OF INR 800000 PER YEAR

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 THE BRAND
 THE SPACE
 THE COMMUNICATION
 THE RETAIL SPACE
CUSTOMERS TOUCHPOINTS

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1. In a scenario where the existing stores have been set up in the major
metros and mini-metros, is a scalable model possible for a
department store like Shoppers Stop? If yes, what is the strategy that
can be adopted by Shoppers Stop to enter these markets?
2. In a world where the department store model is on the decline, what
can Shoppers Stop do to sustain its leadership position in the Indian
marketplace?
3. How can the retailer create an effective e-tail model to enhance its
existing business?
Questions

29. THANK YOU
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