Femina

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a brief about femina mag.

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Femina

  1. 2. THE BRAND FEMINA <ul><li>Owned by Worldwide Media (a 50:50 joint venture between BBC Worldwide and The Times Group). </li></ul><ul><li>First published in July 1959. </li></ul><ul><li>Has organized and sponsored the Femina Miss India beauty pageant since 1964. </li></ul><ul><li>Since its inception, the magazine brand has targeted the intelligent and progressive Indian woman. </li></ul><ul><li>The glossy magazine has done well in adopting a layout that is compact and colorful. </li></ul>
  2. 3. CONTD. <ul><li>The tone is informal, and the magazine speaks to readers in a colloquial style . </li></ul><ul><li>It is positioned around the aspirations of the modern Indian woman, conveyed in the tagline, “Believe.” </li></ul><ul><li>In December 2006, the print magazine launched the brand’s website to appeal to the growing number of net-savvy Indian women and the Indian diaspora spanning the globe. </li></ul><ul><li>Over the years, it has played a supporting role in helping change the outlook of Indian society and opened avenues for women in careers like fashion, film and television. </li></ul>
  3. 4. SWOT ANALYSIS <ul><li>STRENGTHS </li></ul><ul><li>Presence in major cities. </li></ul><ul><li>Times brand. </li></ul><ul><li>Classic well known brand. </li></ul><ul><li>Organizing events such as Femina ‘Miss India’. </li></ul><ul><li>High readership. </li></ul><ul><li>Good experience. </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Untimely subscription. </li></ul><ul><li>Unattractive gifts. </li></ul><ul><li>Positioning against competitors is weak. </li></ul>
  4. 5. CONTD. <ul><li>OPPORTUNITIES </li></ul><ul><li>Timely delivery. </li></ul><ul><li>Benefit from the growth in the entertainment industry . </li></ul><ul><li>Celebrity endorsement. </li></ul><ul><li>THREATS </li></ul><ul><li>Economic downturn. </li></ul><ul><li>Intense competition in the magazine business. </li></ul><ul><li>Loss of readership. </li></ul>
  5. 6. CUSTOMER FEEDBACK <ul><li>POSITIVE </li></ul><ul><li>A good A personalized magazine not only about women and their problems, but also the current trends and issues. </li></ul><ul><li>Its got everything from Bollywood to recipes to apparels to cosmetics to relationships to juicy gossips to latest happenings. </li></ul><ul><li>A very good English magazine for women. </li></ul><ul><li>A good time pass. </li></ul><ul><li>companion. </li></ul>
  6. 7. CONTD. <ul><li>NEGATIVE </li></ul><ul><li>At times the content is not up to the mark. </li></ul><ul><li>Too many advertisements. </li></ul><ul><li>Untimely delivery of magazines. </li></ul><ul><li>Unattractive gifts. </li></ul><ul><li>Old style, no innovation. </li></ul>
  7. 8. CONTD. <ul><li>NEGATIVE </li></ul><ul><li>It used to be a great magazine but now it has completely lost its charm. </li></ul><ul><li>The 80’s was the time when Femina was the best. </li></ul><ul><li>The same old ‘masala’ stories and things. </li></ul>
  8. 9. MAJOR COMPETITORS <ul><li>GRIHASHOBHA – started in 1979. Focus on women’s issue, short stories, fashion, recipes, advice column etc. Total readership is estimated to be 98,63,000. </li></ul><ul><li>MUKTA – started in 1961, caters to requirements of youth, fashion, beauty and grooming. </li></ul><ul><li>WOMAN’S ERA – started in 1973, caters to varied taste of upper middle class strata of society. Readers estimated at 11 lakh. </li></ul>
  9. 10. CONTD. <ul><li>ELLE – focuses on fashion, beauty and style with a brain pertaining to global outlook, providing both convenience and high end inspiration. </li></ul><ul><li>COSMOPOLITAN – focuses on educating women in areas such as sexuality, fashion and beauty. </li></ul><ul><li>RAVE – it’s a music magazine which also explores expressions of creativity such as fashion, jewellery, accessory, clothing, photography, technology, performing arts, cuisine, yoga, spirituality and forms of dance. </li></ul>
  10. 11. CONTD. <ul><li>MARIE CLAIRE – focuses on health, beauty and fashion information. </li></ul><ul><li>VOGUE – is widely considered one of most influential fashion magazines in the world. It’s a fashion and lifestyle magazine. </li></ul><ul><li>LA MODE INTERNATIONAL – focuses on fashion accessories, jewelery, cosmetics, fashion education and art and craft. </li></ul>
  11. 12. CONCLUSION <ul><li>Increase the effectiveness of the delivery system. </li></ul><ul><li>Inclusion of more attracting schemes and gifts, which go well with the need of today's women. </li></ul><ul><li>Cover more current affairs and its impact on the women. </li></ul><ul><li>SET UP A PROPER GREIVANCE HANDLING MECHANISM. </li></ul><ul><li>SHOULD STRESS MORE ON ITS CONTENT RATHER THAN ON ADVERTISEMENTS. </li></ul>
  12. 13. THANKYOU!!!!
  13. 14. PRESENTED BY: NIKHILA SHIKSHIKA ANUGYA VARUN NITESH

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