Noise
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This document discusses the concept of "brand noise" and how successful brands create meaningful noise. It suggests that successful brands pay attention to their audience, follow culture trends, create a supportive voice without claiming to be meaningful, take audiences on a journey to define solutions and focus on causes. The document cautions brands to realize they are not the most important thing and should engage with what is most important. It asks what type of "brand noise" a company creates and encourages coming together to make meaningful noise.
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Noise
- 1. generating supportive sound in digital media NOISE nicole trumbo
- 2. BRANDS
- 3. BANDS
- 4. LIFE SOMEBODY WASTRYINGTOTELL ME THAT CDS ARE BETTER THAN VINYL BECAUSETHEY DON’T HAVE ANY SURFACE NOISE I SAID “LISTEN MATE, HAS SURFACE NOISE.” john peel
- 5. WE USE MUSIC TO ESCAPE THE NOISE. WHY?
- 6. THERE IS A SOUND THAT WORKS
- 7. AND A SOUND THAT DOESN’T
- 8. A SOUNDTHAT US, AND ONETHAT US.DROWNS ENRICHES
- 9. In a world where pain either connects us or destroys us.
- 10. Successful brands know when it is time for a shoulder for a hand
- 11. for a soothing voice.
- 14. DON’T JUST HAVE A CONCERT
- 15. -Boston Strong Concert Raises $2 million from sales and is performed for a sold- out arena in memory of the victims of a deadly bombing HAVE A CONCERTTHAT
- 16. -Hurricane Sandy Concert Whose proceeds of $30 million in ticket sales alone are donated to a relief foundation that aids victims left homeless after a devastating storm HAVE A CONCERTTHAT
- 17. -The Global Poverty Project Pressures industrialized countries to allocate 1/10 of foreign aid to education & women of third world countries. HAVE A CONCERTTHAT
- 18. They take us on a journey that defines a solution & focuses on a cause. They pay attention to their audience and closely follow culture trends They create a supportive voice, never claiming to be meaningful THINGS THAT SUCCESSFUL BRANDS DO DIFFERENTLY
- 19. THINGSTHAT SUCCESSFUL BRANDS DO DIFFERENTLY they pay attention to their audience and closely follow culture trends they create a supportive voice never claim to be meaningful they take us on a journey that defines a solution & focuses on a cause
- 20. GOOD BRANDS REALIZE THAT THEY ARE NOT THE MOST IMPORTANT THING HAPPENING
- 21. AND ENGAGE IN THE THINGS THAT ARE MOST IMPORTANT RIGHT NOW
- 23. Sexualizing Ridiculing those who deviate from social norms A joke that makes light of poor behavior WHAT IS YOUR BRAND NOISE? Controversy for attention A joke for the elite Supporting a global cause
- 24. Sexualizing Ridiculing those who deviate from social norms A joke that makes light of poor behavior WHAT ISYOUR BRAND NOISE? Controversy for attention A joke for the eliteAiding a global cause
- 25. COME TOGETHER
- 27. TO CREATE MEANINGFUL NOISE
- 28. http://media-cache-ak0.pinimg.com/originals/64/39/2c/64392c8a4c390051c6ad199e81346987.jpg Surface Noise Photo Record Players Photo- Darrell Fernandez http://media-cache-ak0.pinimg.com/originals/6a/fb/ba/6afbbada66ca9ee382b0d39eaf380ec4.jpg Vinyl Photo https://www.etsy.com/listing/89811109/abstract-photography-record-photograph Justin Bieber Photo http://yxod-za-volosami.ru/Mujskie_strijki/znamenitosti/raznie_strijki/jastin_biber/djastin-biber-strijki-20.jpg Beatles Photo http://rockstarwallpapers10.net/the-beatles/wallpaper-free-the-beatles-desktop-wallpaper-3 Banksy Photo Hope Rising http://heydoyou.zippykid.netdna-cdn.com/wp-content/uploads/2011/02/Hope-Rising-poster.jpg http://www.mischiefmydear.com/dramatispersonae/wp-content/uploads/2013/01/660x1171xbanksy-kindness.jpg.