This document discusses the concept of "brand noise" and how successful brands create meaningful noise. It suggests that successful brands pay attention to their audience, follow culture trends, create a supportive voice without claiming to be meaningful, take audiences on a journey to define solutions and focus on causes. The document cautions brands to realize they are not the most important thing and should engage with what is most important. It asks what a brand's noise is and encourages coming together to create meaningful noise.

1. generating supportive sound in digital media
NOISE
nicole trumbo

2. BRANDS

3. BANDS

4. LIFE
SOMEBODY WASTRYINGTOTELL ME
THAT CDS ARE BETTER THAN VINYL
BECAUSETHEY DON’T HAVE ANY SURFACE NOISE
I SAID “LISTEN MATE,
HAS SURFACE NOISE.”
john peel

5. WE USE MUSIC
TO ESCAPE THE NOISE.
WHY?

6. THERE IS A SOUND
THAT WORKS

7. AND A SOUND
THAT DOESN’T

8. A SOUNDTHAT US,
AND ONETHAT US.DROWNS
ENRICHES

9. In a world where pain either connects us
or destroys us.

10. Successful brands know when it is time
for a shoulder
for a hand

11. for a soothing voice.

14. DON’T JUST HAVE A CONCERT

15. -Boston Strong Concert
Raises $2 million
from sales and is
performed for a sold-
out arena in memory
of the victims of a
deadly bombing
HAVE A CONCERTTHAT

16. -Hurricane Sandy Concert
Whose proceeds of $30
million in ticket sales
alone are donated to a
relief foundation that aids
victims left homeless after
a devastating storm
HAVE A CONCERTTHAT

17. -The Global Poverty Project
Pressures
industrialized
countries to allocate
1/10 of foreign aid to
education & women
of third world
countries.
HAVE A CONCERTTHAT

18. They take us on a journey
that defines a solution
& focuses on a cause.
They pay attention to their audience
and closely follow culture trends
They create a supportive voice,
never claiming to be meaningful
THINGS THAT
SUCCESSFUL BRANDS
DO DIFFERENTLY

19. THINGSTHAT SUCCESSFUL BRANDS DO DIFFERENTLY
they pay attention to their audience
and closely follow culture trends
they create a supportive voice
never claim to be meaningful
they take us on a journey
that defines a solution
& focuses on a cause

20. GOOD BRANDS REALIZE THAT THEY ARE NOT
THE MOST IMPORTANT THING HAPPENING

21. AND ENGAGE IN THE THINGS THAT ARE
MOST IMPORTANT RIGHT NOW

23. Sexualizing
Ridiculing those who deviate
from social norms
A joke that makes light
of poor behavior
WHAT IS YOUR BRAND NOISE?
Controversy for attention
A joke for the elite
Supporting a
global cause

24. Sexualizing
Ridiculing those
who deviate from
social norms
A joke that makes light
of poor behavior
WHAT ISYOUR BRAND NOISE?
Controversy for attention
A joke for the eliteAiding a global cause

25. COME TOGETHER

27. TO CREATE MEANINGFUL NOISE

28. http://media-cache-ak0.pinimg.com/originals/64/39/2c/64392c8a4c390051c6ad199e81346987.jpg
Surface Noise Photo
Record Players Photo- Darrell Fernandez
http://media-cache-ak0.pinimg.com/originals/6a/fb/ba/6afbbada66ca9ee382b0d39eaf380ec4.jpg
Vinyl Photo
https://www.etsy.com/listing/89811109/abstract-photography-record-photograph
Justin Bieber Photo
http://yxod-za-volosami.ru/Mujskie_strijki/znamenitosti/raznie_strijki/jastin_biber/djastin-biber-strijki-20.jpg
Beatles Photo
http://rockstarwallpapers10.net/the-beatles/wallpaper-free-the-beatles-desktop-wallpaper-3
Banksy Photo
Hope Rising
http://heydoyou.zippykid.netdna-cdn.com/wp-content/uploads/2011/02/Hope-Rising-poster.jpg
http://www.mischiefmydear.com/dramatispersonae/wp-content/uploads/2013/01/660x1171xbanksy-kindness.jpg.

29. http://www.southernhospitality.co.uk/blog/wp-content/uploads/2009/09/jay-z-bg.jpg
http://s3.amazonaws.com/media.wbur.org/wordpress/1/files/2013/05/ONEFUNDBOSTON.jpg
http://images.jambase.com/features/newswirephotos/global2013.jpg
http://www.craveonline.com/images/stories/2011/2012/November/Music/Hurricane-Sandy-Benefit.jpg
http://aliciakeysmedia.com/gallery/wp-content/uploads/2012/06/alicia-keys-stephen-lewis-hope-
rising-benefit-concert-16.jpg
http://www.huffingtonpost.com/2012/12/12/12-12-12-concert-hurricane-sandy_n_2286723.html