Session on Google Analytics 4

1. Things you should know before
switching your reporting from
Universal Analytics to Google
Analytics 4

2. What is GA4?
 It’s a complete re-imagining of what data collection and analysis could be, bringing
together everything that worked well in Universal Analytics with brand new
features designed to take advantage of the opportunities presented by big data
and machine learning.
 Its now the default version of Google Analytics
 Universal Analytics have built around the concept of sessions, which are essentially
a series of page views. GA4, on the other hand, is built around the concept of
events.

3. Top Things Should Know on GA4
 All-in-one app and web tracking
 Bounce rate (UA) vs. engagement rate (GA4)
 Sessions
 Average session length
 Average pages per sessions
 Landing page reports
 Site speed
 Data retention

4. Thank You

5. All-in-one app and web tracking
 Google Analytics 4 can automatically pull data from your website and app
properties
 We no longer have to separately set up tracking for your website and mobile app.
 Both Web traffic & App traffic can be collected in the same GA4 property

6. Bounce rate (UA) vs. engagement rate (GA4)
 Google Analytics 4 doesn’t track bounce rate at all. Instead, it gives you something
infinitely better: a new metric called engagement rate.
 Why Bounce rate Retire: Google Analytics 4 is built to be flexible. It joins data from
both websites and mobile apps in a simple interface, and provides you with reports that
are useful for measuring a wide variety of user experiences
 Alternatives to Bounce Rate: The new version of Google Analytics has replaced the
concept of a “Bounce” with something called an “Engaged Session”. For a session to
qualify as Engaged.
• Actively engaged with your website or app in the foreground for at least 10 seconds
• Fire a conversion event
• Fire 2 or more screen or page views

7. Bounce rate (UA) vs. engagement rate (GA4)
 Eng rate compare to Bounce rate :Engagement Rate is useful and it can also be
applied in places where Bounce Rate cannot, such as: mobile apps, single page
apps, and content sites.
 session with at least 2 page views and a conversion event qualifies as an engaged
session
 Engagement Rate will always be greater than the inverse of your Bounce Rate

8. Sessions
 The basic concept of session tracking is slightly different in GA4 than it is in Universal
Analytics. GA4 doesn’t create a new session when the campaign source changes mid
session.
• Imagine that you Google a website to check out the newest articles that has been
published and click on a link that brings you to our blog listing page. → Your session in
both GA4 and Universal Analytics will be attributed to Google / organic.
• And after a break (under 30 minutes, as otherwise your session would automatically
end) and then reopen the blog listing page → Universal Analytics will consider that as a
new session with direct / none as the source / medium. In GA4, anything you do after
the short break will still be considered as the original session attributed to Google /
organic.

9. Average session length
 The GA4 Calculates session duration as the total duration of all engaged sessions
(in seconds) divided by the number of sessions.
 Universal Analytics calculates average session duration by dividing the total
duration of all sessions (in seconds) during a specified time frame by the total
number of sessions during that same time frame.

10. Average pages per session
 Pages per session in Universal Analytics is being replaced in GA4 with “views per
user.” In UA While pages per session is a metric that focuses entirely on the pages
of your website, views per user focuses entirely on the user
• Pages per session is the average number of pages a person views in a given session
in UA.
• In GA4 Views per user is the average number of screens viewed by each user.

11. . Landing pages report in Universal Analytics and
Google Analytics 4
 f you’ve been using Google Universal Analytics for a while, then it’s easy to find
your landing pages in your existing universal analytics property.
 it is really easy to report on landing pages as we just need to
Click: Behaviour’ ‘Site content’  ‘Landing pages

12. Landing pages report in Universal
Analytics and Google Analytics 4
 Whereas in GA 4 we can check by selecting ‘Engagement’. The engagement
reports, let us understand what people are doing on our website by events, pages,
and screens. So, let’s select ‘Pages and screens’.

13. Data Retention
 For all Google Analytics 4 properties, the default retention time for data
including conversions is 14 months. As for any other types of data related to
events, you can choose the event data retention length.

14. Site speed
 Unlike Universal Analytics, Google Analytics 4 doesn’t measure site speed.
 Google might (or might not) add loading time metrics to GA4.