Help people to filter products by ingredients,country of origin and other useful parameters. Don't need to look at the packaging ever again!!! No E322! No unhealthy food!!! One step before smart fridge, only best food for you on time.

1. Healthy App
Smart tool for buying healthy food

2. Current Problems
• Time
• Shopping longer that customers want (30 min in average)
• Confidence
• They are worried what to buy
• Data not well organized (where product come from?...)
• Quality
• Want smarter purchasing decision (intolerant, allergic, on diet)
• Keep control on their own basket
• Analyze for me ingredients /daily norm /control calories.
• What is almost as good as organic but costs less?

3. Current Solution
• In store
• Look at the back pack label
• Barcode scanning by phone
• On line
• Buy organic or well known brand
• Buy from pre selected healthy focused food chains and spend double money
there

4. Problem Statement
• People want easy, lazy experience to buy healthy products
Assumptions based on
Personal shopping experience
Cold observation test in Tesco store
Q&A from mobile shoppers

5. Proposed Solution
• Satellite application
• It’s all good ingredients only (with pre selected products)
• Preferences for any life style
• Smart basket 1 step before smart fridge (choose for you all basket, warning
recommendation, on time pop up notifications)
*It’s all good only ingredients means not only organic, but food with no chemical components like (E402)

6. Benefits for Business
• Improved Image
• Improve the image of Tesco as a innovator on healthy food market
• Increased Sales
• Increase sales for high margin products, new unknown to the market through
confidence to the quality of ingredients
• Satisfied Customers
• Bring new customers from healthy food market and keep current customers
happy

7. Customer Segment
• Family with higher income age 30-60 years old
• Incomes average and high
• Very seriously refer to the selection and carefully choosing products.
• Love and have smart devises IPhone /IPad.

8. Implementation Steps
• Drive tests
• On customers –users to understand correct road map of product.
• Create prototypes
• Through build -measure- learn feedback loop (lean start -up methodology)
• Create MVP
• Create final minimal viable product with complete UX design

9. UX Principles
• Minimize
• Number of clicks.
• Number of categories and sub-categories
• Visualize
• Replace/augment text with icons where
possible
• Use indicators to highlight product attributes
• Simplify
• Use Icons to simplify search
• Drop icons you like and have result
• Personalize
• Provide personalization options for priorities,
preferences, etc.