1. BATH & BODY WORKS STORES OCTOBER 11 - OCTOBER 31, 2010
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we listened to you!
notes .
updated notes
• floorset, marketing and wall notes have new layouts
with bullet pointed text, better content flow and
consolidated information
new icons
• icons have been created and added to pages for easy
sub-brand reference
- signature collection - anti-bacterial
- home fragrance - gifts
- notes - what to look for
improved promo checklist
• the improved promo checklist now has:
- larger floorplan view
- image marketing on the left
- promotional marketing on the right
- notes section on the back of the page for
room to write in any promotional changes
that may come through store mail or magazine
updates
windows
• the window section
has been updated to
feature a large clean
view of each window
on the front of the
page and the
window 101 details
on the back of the
page
what to look for
• the content and the layout of the “what to look for”
page has been updated
• it has moved to the front of the document behind
the time saving tips so you can prep prior to the
floorset and then check off all of the finishing
touches
• use this page at the end of your floorset to make
sure you have double checked all the floorset details
impulse
• the impulse fixture pages have been
updated to show the endcaps on the top
and the sides on the bottom
• this will help you merchandise easier as
you can move around the impulse
fixture from front to back
cashwrap
• the cashwrap pages have been
updated with a new layout
• overviews are added to the top
of each page to allow you to
identify and merchandise your
specific cashwrap type much easier
• priorities have been added to each
cashwrap scenario for easier use
r”
ails
top 5 tips
• this is a new page that has been created to
list the top 5 “what to look for” items for
this theme
• it contains more theme related details than the
what to look for page
• use this page at the end of your floorset to
make sure you have double checked the
most important floorset details for this theme
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magazine
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we simplified several magazine pages making them easier for everyone to use!
• over the past few months we have been visiting stores and gathering feedback about the magazine, we heard that you wanted us to
simplify our text, combine similar items together and add more finishing touch checklists

2. OCTOBER 11 - OCTOBER 31, 2010 BATH & BODY WORKS STORES
4
notes
columbus day promotions
• the first day of this floorset is 10.11, columbus day and there are several promotions that will continue from the weekend
• on 10.11 your sales floor will be set to holiday 1 with the columbus day promotions, use the 10.11 promo checklist to double check your
sales floor
• on 10.12 several fixtures will need to update their promotions, refer to the marketing key for effective dates and use the 10.12 promo
checklist to double check your sales floor, these promotions are:
- signature collection buy 3 get 2 free or buy 2 get 1 free
- $7 signature collection body butter
- $6 signature collection hand cream
- $5 4oz cylinder candles
new giftcard fixture
• all stores received new gift card fixtures - pitch old fixtures
- select stores received two - position second on opposite
end of cashwrap
• new marketing was created to slide in top of fixture
• fill fixture with existing giftcards as listed on cashwrap
page, 3 giftcards per facing
• giftcard fixture = priority #1 on cashwrap
lighting and hanging banner 101s
• during this floorset you will need to reference these 101s
- use the lighting 101 after you set the floorset to ensure correct lighting
- use the hanging banner 101 when hanging every banner
• find these 101s in your Marketing and Visual Binder behind the Visual 101
tab
in-store fragrance:
twilight woods
• place one oil warmer on the back of the
Twilight Woods table
• use the oil warmer and cover with correct
marketing
body butter priorities
• prioritize the placement of body butter in the
following locations:
- body butter table
- round bin at front of store
- signature collection fragrance tables
- walls
floorset notesfloorset notes
new round table risers
• stores with 3’ tables received new round table risers
for the tops of 2 tables
• fall candles and holiday traditions will be featured on
the round tables
• refer to the table riser 101 for easy assembly
res
site