Highly reliant on agriculture. Natural phenomenon hurt agriculture. Ambitious government development plans hindered by war. Although improving, level of education is poor. The lack of a long-term political commitment to expand and link education with economic and social development will continue to mire the country in poverty and deprivation.

1. eCommerce
Website Components
Essential components an eCommerce website needs
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2. Website Interface
General
Header & Footer
Home Page
Product Page
Category Page
Blog
Contact Page
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3. 1. General
Some important components should be made visible through out every page of your website
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4. 1. General
Some important components should be made visible through out every page of your website
• Search box is the very first thing every website should have. It should be simple in
design yet be able to search from content of every webpage.
Header search boxes
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5. 1. General
Some important components should be made visible through out every page of your website
Header Social icons
• Social icons must be visual on header, footer or both as social media is growing
dramatically and social marketing is the trend of the decade, don’t lose a chance to
engage with your online customers.
• Search box is the very first thing every website should have. It should be simple in
design yet be able to search from content of every webpage.
Header search boxes
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6. 2. Header
Header should contain all information of shop owner so customers can contact anytime
something pops in their mind, e.g. pre-sale questions, product support…
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7. 2. Header
• Phone Number
• Email
• Skype or Yahoo ID
• Sticky menu/header
Header should contain all information of shop owner so customers can contact anytime
something pops in their mind, e.g. pre-sale questions, product support…
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8. Footer can take up a large area at the bottom of your page, allowing you to put important, large
modules that you want customers to see.
3. Footer
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9. Footer can take up a large area at the bottom of your page, allowing you to put important, large
modules that you want customers to see.
3. Footer
• Store information: Most important of
all are your store’s description and
contact information.
• Newsletter subscribe box is essential if
you may have an email marketing
campaign.
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10. Footer can take up a large area at the bottom of your page, allowing you to put important, large
modules that you want customers to see.
3. Footer
• Store information: Most important of
all are your store’s description and
contact information.
• Social plugins - Facebook like box or Latest Tweets are
good if you have concern about social marketing and
want to convert website visitors to social network
followers. But don’t overflow your website footer with
content from your social pages.
• Newsletter subscribe box is essential if
you may have an email marketing
campaign.
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11. 3. Footer
• Links and Menus: Put the most
important links (policy, menu) so your
customers can navigate easily.
3. Footer
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12. 3. Footer
• Links and Menus: Put the most
important links (policy, menu) so your
customers can navigate easily.
• Categories and Products clouds tag: If you run a shop
with lots of products and categories then consider
putting tags there too!
3. Footer
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13. 4. Home Page
Homepage is the face of your website. Guide your visitors from home page to the best
things you have in your eCommerce website.
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14. 4. Home Page
• Slideshow & CTA Button: A good
slideshow with CTA buttons is a must
for your homepage since it catches
your customers’ first impression, e.g.
See more, shop now, check it now…
Homepage is the face of your website. Guide your visitors from home page to the best
things you have in your eCommerce website.
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15. 4. Home Page
• Slideshow & CTA Button: A good
slideshow with CTA buttons is a must
for your homepage since it catches
your customers’ first impression, e.g.
See more, shop now, check it now…
• Featured categories/ products are also
crucial and can be used many ways to fit
your needs.
Homepage is the face of your website. Guide your visitors from home page to the best
things you have in your eCommerce website.
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16. • Promotional banners should be
visible to show off your shop values
(e.g.: Free shipping, 24/7 support).
4. Home Page
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17. • Promotional banners should be
visible to show off your shop values
(e.g.: Free shipping, 24/7 support).
• A blog/Facebook page post preview is
to considered if you have good content
running.
4. Home Page
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18. 5. Product Page
Product page should contain everything a person needs to know about a product and
to make the purchasing decision.
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19. 5. Product Page
• Product pictures must be taken in one-
size format only for the best user
experience.
Product page should contain everything a person needs to know about a product and
to make the purchasing decision.
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20. 5. Product Page
• Product pictures must be taken in one-
size format only for the best user
experience.
• Tabs providing additional information for
purchasing a product such as shipping,
refund policies.
Product page should contain everything a person needs to know about a product and
to make the purchasing decision.
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21. 5. Product Page
• Social review/sharing buttons are required
if you wants your products to have a
chance to go viral.
5. Product Page
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22. 5. Product Page
• Social review/sharing buttons are required
if you wants your products to have a
chance to go viral.
• Relevant/recently viewed products should be
visible and optimized for better cross selling
5. Product Page
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23. 6. Category Page
A category page should not be taken lightly. It must be optimized for customers to browse
through hundreds of products easily.
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24. 6. Category Page
• Category description: Information such as
description, banners or videos to better
describe a product category.
A category page should not be taken lightly. It must be optimized for customers to browse
through hundreds of products easily.
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25. 6. Category Page
• Category description: Information such as
description, banners or videos to better
describe a product category.
• Product filters, sorting & other view
setting should be included to improve
user experience.
A category page should not be taken lightly. It must be optimized for customers to browse
through hundreds of products easily.
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26. 7. Blog
Content is king and the future of SEO. That’s why your blog should have as many features as
a premium blog does.
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27. 7. Blog
• Thumbnail/Featured pictures of each
blog post to give readers a quick
impression of what the article is about.
• Popular/recent posts preview to
increase on-page time
• Email subscribe box to increase
engagement in the future
Content is king and the future of SEO. That’s why your blog should have as many features as
a premium blog does.
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28. 8. Contact Page
Make it easiest for your customers to contact you when they visit this page.
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29. 8. Contact Page
Make it easiest for your customers to contact you when they visit this page.
• Map with exact store’s location.
• Contact information with phone
number, email, address.
• Contact form so they can drop a
quick message.
• Links to your social profiles or
anywhere else customers can reach
you.
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30. Visit WooRockets blog for more
eCommerce tips and tutorials
http://woorockets.com/blog
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Thanks for your attention!