4. Product Pages
• Product pages featured this swatch
area, which didn’t feel clean to us.
• The nail care solutions page needed
an update as well.
Anthony Caselle
5. How To Section
• The original how to section
needed to be updated to
accommodate an increase
in content
Anthony Caselle
6. What’s New Section
• What’s new was a great way to
tell our visitors about our new
products
• However it needed an update to
make it more editorial, and on-
brand
Anthony Caselle
8. Homepage
• A strong banner that grabs the
visitor’s attention
• Blocks that feature the most
visited sections for easy access
• Incorporating the brand’s
persona into the graphics and
copy of the site
Anthony Caselle
9. Product Pages
• Placing shades in
rainbow order for the
consumer to more easily
find their color
• Creating smaller
swatches that are more
visually appealing
• Hiding the swatches so
that not all are visible at
first view
Anthony Caselle
10. How To Section
• A dedicated tutorial
section for visitors to
learn about nail color,
care, sun-less tanner and
hair removal
• Articles are frequently
updated and created to
allow for new content
Anthony Caselle
11. What’s New Section
• This area was created for new
trends and information
regarding color and care
• Inspiration is pulled from
fashion week, influencers, new
product launches and fan
favorites (UGC)
Anthony Caselle
12. UGC - Curations
• User Generated Content
was added to leverage
social content
• It was carefully moderated
and then curated to per
each relevant
section/product
Anthony Caselle
14. My Tasks
• Assisting the team in uploading
banners, teaser images and copy in
the CMS
• Organizing translations with
international markets to keep the
Sally Hansen look and feel to their
local sites
• Updating the site analytics and
sending out updates
• Working with agencies to curate best
content and feel for the brand
Anthony Caselle
