Why You Haven’t Addressed Your SEO Problems
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This document discusses the importance of conducting SEO audits for properties. It outlines a 6-phase property audit process that analyzes on-page SEO, off-page links, directory footprint, Google My Business, reviews, and social media. The audit aims to identify and address any issues hampering traffic and find opportunities for improvement. Real-world data is presented showing the impact of audits in generating more traffic and value for clients. Enterprise-scale deployment is also addressed, emphasizing data education, tool creation, connectivity, and collective tracking to successfully audit multiple properties.
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Why You Haven’t Addressed Your SEO Problems
- 1. SEO Audit: Why You Haven’t Addressed Your SEO Problems Yet LIVE AUDIT LAB
- 2. OUTLINE Why Audit Andrew from Greystar® explains why they need to audit each new property they take on Property Audit 6 Phase Property Audit Real Results Data proving the need to audit and address issues Enterprise Scale How to do this with a tiny company like Greystar Questions Answers Time to answer real issues
- 3. GREYSTAR®
- 4. “At Greystar we aren’t just striving to be one of the best digital marketers in the multifamily industry but one of the top digital marketers in the advertising field. Through continuous improvement we have a track record of generating increased value for our clients and residents.” THE GREYSTAR WAY Andrew Halverson
- 6. ON PAGE SEO Crawlable – NAP, Reviews, Hours, Pricing Real Keyword Research – Google Trends, Google Instant Search, Google Business Categories Unique, Local, Quality Content – Don’t Fake Local, Be Local Google Products: GA, GWMTs, G+, GoogleMaps Schema Mark-up on Reviews Mobile-friendly, Fast, Secure
- 7. OFF PAGE LINKS “One day traffic tanked” “I see traffic from India in Google Analytics” “A ton of spam reviews on our site” Signs to Check “We worked with an SEO company before”
- 8. DIRECTORY FOOTPRINT Suppress Duplicates Citations: Paid vs Free Don’t Forget Mobile Quality not Quantity
- 9. GOOGLE MY BUSINESS Identify the REAL Google My Business Account Find & Remove Duplicate Pages Perfect NAP-U – Check Google Maps Steps LOCAL Numbers Only Zone Proper Business Categories (2-3) Geo-tagged Everything
- 10. REVIEWS Don’t be perfect Real, authentic reviews with unique feedback Steps Google+, ApartmentRatings, Yelp, Facebook 83% of users won’t work with a business with a negative review
- 11. SOCIAL MEDIA Steps Google using Tweets as Meta Description Geotag YouTube Videos & Add NAP-U Social Activity is Oil in the Car Facebook is a Search Engine
- 12. REAL RESULTS
- 14. ENTERPRISE LEVEL DEPLOYMENT Data Education You can’t do it all so you have to learn to be an educator. Create Tools Stay Connected Collectively Track Teach yourself by walking through specific guides, tutorials, and templates. Join someone in an SEO audit or do one yourself so you are always up-to-date. Collect all your audits and start mining through data for system issues or broad successes.
- 15. Q&A
Editor's Notes
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