This document provides information and tips for building a website that can transform a business. It discusses considering existing websites and goals, choosing a website builder, planning the website structure, adding key info like address and products, optimizing content through SEO best practices, tracking analytics, and using the website to stand out from competitors. The overall message is that a professional, optimized website can generate traffic and prove its value through metrics.

2. +
= Success

5. “Create”
Not Build

10. Creating a Website
that Can Transform
Your Business

13. Search Help
Free Tools
FREE Analytics

14. Relevant
Verified
Credible

15. 80,000,000

16. What to consider
building
your website.

17. Where does your
website currently stand

18. Existing Website

37. shrink your image size

39. Claim Your Business, it’s FREE

43. Also Confirm with
Bing and Yahoo

44. Website

45. Website Tools,
Templates
and Options

61. “Website Builder Name” Reviews

62. You don’t know what kind
of expertise they have.
How old is the review?

65. New Features
added, how often
how significant?

66. Plan Ahead

69. Professional or
Do-It-Yourself?

70. Waste $$$

73. Find someone to jump out of
the plane with you.

74. Website
Structure

75. hone #
New Info

76. Footer

77. Key Info

78. Products

82. How to get your website
on the front page of

86. “Game”

87. Dime a Dozen

89. SEO Definition
Search Engine Optimization is a multi-
disciplinary activity that seeks to
generate productive organic traffic
from search engines via technically
sound and connected sites by
matching query intent with relevance
and value.

90. It refers to strategies and techniques
that help a website reach higher in
search engine results

91. BEWARE!
Google says: “Beware of SEOs that claim to guarantee
rankings, allege a “special relationship” with Google, or
advertise a “priority submit” to Google.”

92. Search
2 Types

93. Organic or Natural

95. Paid

98. You only pay for clicks to your website.
Performance

103. Relevant
Verified
Credible

104. Claim Your Business, it’s FREE

105. Relevant
Credible

106. Address, Phone, Contact Info, Map
Latest Products, Services, Updates

107. Sites that Reference you
Sites that you reference
Photos and Videos that help User

109. Latest Products, Services, Updates
Customer Count, Real Quotes

110. What is valuable? FAQ?
No Flashing, Moving, Blinking etc.

111. Page for each
Product/Service

112. topekabernina.com
loganbusinessmachines.com

118. The Process

120. Keywords
Page Titles
Site Description

122. Creating and
Updating Content

123. Blog - Conversation
FAQ
How-To (Videos)
Testimonials (update)
Product/Service Update
Events
Offers/Specials

124. Optimizing Photos,
Graphics & Videos

127. Captions If Relevant
Tag Graphics
Link Images
Videos on YouTube and
Your Site

128. SEO “Expert”
# Clients/How Long
Talk to Their Customers
Ask How
Updates
Review Actions

129. Customer Reviews

130. Every strategy is aimed at getting
RESULTS, and PROVING IT.

133. Unique Visitors
Pages Viewed
Which Pages
Amount of Time
Geographic
Desktop vs. Mobile

134. Best Practice
Landing Pages

135. Why You Need a Website,
Not Just a Free Facebook
Account

136. Stand out from the crowd

137. yourbusiness.com
Move People to Your Website

140. Thank You!

141. Contact Information
al.bonner@wibw.com(785) 221-7151 13marketing.com