A smart city connects future challenges with different types of sensors and infrastructure. We need breakthrough innovations and disruptive technologies to develop new applications and drastically change our future regarding energy transmission, mobility, economy, living, working etc. By sharing experiences you’ll find ideas for your business.

1. 4,1 Innovating the smart city 1
CONFIDENTIAL Template Innovation Day 2018CONFIDENTIAL
INNOVATING THE SMART CITY
Dany Robberecht
Director Consulting Office
dany.robberecht@verhaert.com
TRACK 4 - DESIGN FOR A BETTER WORLD

2. 4,1 Innovating the smart city 2
CONFIDENTIAL
1
2
3
CONTENT
A SOCIETY IN TRANSITION
HOW TO AVOID THE INNOVATION BUBBLE?
BUILDING IT THE SMART WAY

3. 4,1 Innovating the smart city 3
CONFIDENTIAL
A society in transition
Navigating towards the smart city

4. 4,1 Innovating the smart city 4
CONFIDENTIAL
A BHAG – BIG HAIRY AUDACIOUS GOAL …
A DATA DRIVEN
CONNECTED SYSTEM
© AXA

5. 4,1 Innovating the smart city 5
CONFIDENTIAL
HORIZONTALS safety, storage, access, insights, …
A LOT OF FRAGMENTED THINGS GOING ON …
VERTICALS
value add applications
propagating a novel market opportunity

6. 4,1 Innovating the smart city 6
CONFIDENTIAL
Cities are habitual buyers, but:
1. Innovation requires a profound assessment
of needs & motivations
2. The breakthrough innovations required are
not necessarily developed by the industry
stakeholders
3. Cities are not used to execute (partial) R&D,
they typically buy
CITIES FACE A SPECIFIC PARADIGM
innovating with an unexperienced lead user
The buying process is complemented
with ‘make’ and ‘ally’

7. 4,1 Innovating the smart city 7
CONFIDENTIAL
1. Be patient, but be not too late
2. Understand that ‘comfortable’ is the
wrong feeling and place to be
3. Enthusiasm to learn
4. Behave towards creating a better world
based on value add for people
BUT BHAG’s DO HAVE A CHALLENGES AS WELL
The board rooms will need to adapt
Is yours?

8. 4,1 Innovating the smart city 8
CONFIDENTIAL
21 Flemish projects
following Antwerp
city of things
initiative.
I’M CONCERNED WE’re CREATING A GIANT BUBBLE …
€3,5million
Building the smart
city (back end)
infrastructure for
data driven
management
€10million
240 cities with at
least 100K citizens
have +2 initiatives.
66% is still in planning
or in pilot (RAND)
51% in EU
The EU commission puts €83m ahead for Smart City Lighthouse projects (2018-2020)
Ideas are supposed to developed into a business, right?

9. 4,1 Innovating the smart city 9
CONFIDENTIAL
AVOIDING THE INNOVATION BUBBLE
Building a model for creating a better world

10. 4,1 Innovating the smart city 10
CONFIDENTIAL
#1 START ON TIME
Breakthrough innovations take time, thus become prepared for future
demands …

11. 4,1 Innovating the smart city 11
CONFIDENTIAL
• In 2001 first exploration on how to
solve mobility on Antwerp ringway
• In 2010 Flemish government rejects
the ‘Lange Wapper’ brug and chooses
a tunnel (citizen demand)
• In 2014 Ringland initiative is launched:
create a green zone (air pollution)
INNOVATION NEEDS LEADERSHIP FROM DAY ONE
citizen initiative leads the pack …
© RINGLAND

12. 4,1 Innovating the smart city 12
CONFIDENTIAL
PUT IT ON THE STRATEGIC AGENDA OF YOUR BOARD
• The public opinion and politics influence
each other, they are hyper cyclic.
• City managers need to make breakthrough
innovations vivid and wanted, there is no
demand, unless too late to deliver
• Long development cycles can only survive if
they match a vision aiming for long term
fundamental improvements. Create yours.
leadership goes beyond the public opinion
What’s the difference with private
businesses?

13. 4,1 Innovating the smart city 13
CONFIDENTIAL
#2 ‘COMFORTABLE’ IS THE WRONG
FEELING AND PLACE TO BE
Breakthrough innovations can be disruptive for everyone …

14. 4,1 Innovating the smart city 14
CONFIDENTIAL
THE SEEDS FOR DISRUPTION ARE THREEFOLD
DISRUPTIVE
INNOVATION ENABLERS
NEW TECHNOLOGIES NEW EARNING
MODELS
NEW VALUE
CHAINS
© VERHAERT

15. 4,1 Innovating the smart city 15
CONFIDENTIAL
ACCESS TO DISRUPTIVE KNOWLEDGE BECOMES IMPORTANT
KNOWLEDGE
INSTITUTES
STARTUP
COMMUNITIES
F1
SPACE
EXPLORATION
COLLABORATIVE
RESEARCH
examples
© VERHAERT – TXF technology transfer model

16. 4,1 Innovating the smart city 16
CONFIDENTIAL
BHAG #1 - 200.000 HUMANS WILL COLONISE MARS
• MARS ONE is a Dutch company
• The plan a one-way trip to the red planet
• 100 martians are on the short list
4 deep space travelers leave earth in 2027
What technology would be
useful for our smart city?
© MARS ONE

17. 4,1 Innovating the smart city 17
CONFIDENTIAL
A chatbot interprets pictures
and responds to somebody’s
questions in real time
or can you imagine this …

18. 4,1 Innovating the smart city 18
CONFIDENTIAL
A robot learns to
walk, just like our
kids
it gets even better …
© BOSTON DYNAMICS

19. 4,1 Innovating the smart city 19
CONFIDENTIAL
PROCESS TO ADOPT EARLY STAGE TECHNOLOGIES …
You will need to manage this process between #partners.
© VERHAERT – TXF technology transfer process

20. 4,1 Innovating the smart city 20
CONFIDENTIAL
#3 ENTHOUSIASM TO LEARN
Innovation is about learning, leaders should become exemplary …

21. 4,1 Innovating the smart city 21
CONFIDENTIAL
Bike thefts in Utrecht
Breakthrough innovation with disruptive technologies and
disruptive business models
Size of the problem
What kind of bikes
Efficiency of police
Side effects: orphan bikes
The micro economy of thefts
?

22. 4,1 Innovating the smart city 22
CONFIDENTIAL
WE PUTTED IT ALIVE IN THE LARGEST EU BIKE PARKING
© GEMEENTE UTRECHT

23. 4,1 Innovating the smart city 23
CONFIDENTIAL
SMALL STEPS TO CREATE ENTHOUSIASM AMONG LEADERS
IDEA & NEED ANALYSIS CONCEPT DEVELOPMENT DEPLOY & SCALE
SYSTEM STRESS TESTINGTEST SET UP
CHEAP BIKES
OADMAP SAFETY &
ENFORCEMENT
TECH SCOUTING &
USE CASE DESIGN
BASIC NFRASTRUCTURE VIA
ALLIANCES?
COMMERCIAL APPLICATIONS
RELEASE TO MARKET PARTIES
(MANDATORY PRIVACY PRINCIPLE)
CORE APPLICATIONS OWNED BY
CITY? EG BIKE ID, TAGS, ALARMING
THEFT…

24. 4,1 Innovating the smart city 24
CONFIDENTIAL
GETTING LIVE WITH SOLUTIONS
67% executes experiments and pilots in
an isolated or even ad hoc manner, but only
18% masters open innovation
collaborations
Survey powered by

25. 4,1 Innovating the smart city 25
CONFIDENTIAL
#4 VALUE ADD FOR USERS
Don’t look at a meta level, but understand what jobs people are trying to do

26. 4,1 Innovating the smart city 26
CONFIDENTIAL
INTENDED BEHAVIOR WITH WASTE
© VERHAERT
The idea is obvious, not?

27. 4,1 Innovating the smart city 27
CONFIDENTIAL
REALITY HOWEVER LOOKS A BIT DIFFERENT

28. 4,1 Innovating the smart city 28
CONFIDENTIAL
THE USER IS IN THE CENTRE OF GRAVITY
• A better world is about us, real
people with real behavior! NOT
about markets or citizens.
• Users finally decide on a the value
add, opinions don’t matter!
• Look at the real jobs, not at meta-
levels.
user validations eliminate opinions
Who’s opinion matters
at your end?
© VERHAERT – interdisciplinary product development
Business layer
Design layer
Technology layer
Needs to generate revenue
Needs to solve human problems
Needs to function seamlessly
Product Product

29. 4,1 Innovating the smart city 29
CONFIDENTIAL
SEEMS NOT THAT EASY IF WE ASK YOU …
70% is NOT FAMILIAR with
INVOLVING USERS into
experiments and pilots
Survey powered by
70%

30. 4,1 Innovating the smart city 30
CONFIDENTIAL
TAKING OFF THE SMART WAY
The key findings in setting up smart city programs

31. 4,1 Innovating the smart city 31
CONFIDENTIAL
A NEW TRIPLE HELIX SURFACES …
A new degree of stakeholder
participation seems critical for success.
© TWEAKERS
government
user
industry
Dutch Government invests €20m in mobility as a service pilots.

32. 4,1 Innovating the smart city 32
CONFIDENTIAL
… ALIGNED WITH CITY DEVELOPMENT PROCESSES
Seamless integration in terms of activities
and timing is essential.
7 regional pilots for 2-3 years (can become national)
• Interface with connectivity infra
(greenfield/brownfield)
• Align with public transport planning systems
• Adapt according to outcomes of pilots

33. 4,1 Innovating the smart city 33
CONFIDENTIAL
MANAGE NOISE ON THE SIGNALS
• Active leadership toward politics, make
sure innovation is off-the-shelf
available on demand.
• Users lead the way, thus get them
involved
• Only the verticals provide user value.
Stay focused!
• Be creative in governmental purchase
processes
A coalition of willing puts priorities
ahead, not?

34. 4,1 Innovating the smart city 34
CONFIDENTIAL
PRODUCT
DEVELOPMENT
TECHNOLOGY TRANSFER
INCUBATION
PRODUCT DEVELOPMENT UNLOCKS BREAKTHROUGHS
TECHNOLOGIES APPLICATIONS
MOBILITY
SAFETY & SECURITY
ENERGY
LIVING & WORKING
PUBLIC DOMAIN
An industry centric ecosystem to drive experiments towards scale
up solutions.

35. 4,1 Innovating the smart city 35
CONFIDENTIAL
Research unmet needs of
users and discover
underdelivering features of…
Design a solution that
solves a problem in a
better, faster or more
accurate way
Validate whether users
appreciate a distinctive
advantage over competing…
Research and understand
why users would be
rejecting your new
product or serviceDesign a solution that
minimizes anxiety for
adoption of users
Validate how your new
product or service
changes the attitude of
the users
Design solutions that
fundamentally change
people's behaviour0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0,00 0,10 0,20 0,30 0,40 0,50 0,60 0,70 0,80 0,90 1,00
Satisfaction
Importance
Needs & Motivation Matrix of participants session 4.1.
WHAT DO WE NEED TO GET RIGHT?
THE FUNDAMENTALS TO INNOVATE OUR SMART CITY
OVERSERVED
things we do more than good enough
UNDERSERVED
things we do not good enough
We have a design
challenge in creating a
better world!
We are very poor on
understanding our users
(citizens)
Survey powered by

36. 4,1 Innovating the smart city 36
CONFIDENTIAL
THANK YOU

37. 4,1 Innovating the smart city 37
CONFIDENTIAL
One group, five brands
Our services are marketed through 5 brands each
addressing specific missions in product development.
INTEGRATED PRODUCT DEVELOPMENT
ON-SITE
PRODUCT
DEVELOPMENT
DIGITAL
PRODUCTS
DEVELOPMENT
OPTICAL
PRODUCTS
DEVELOPMENT
VENTURING