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4.2 Landing on the moon, the impact and future opportunities 1
CONFIDENTIAL Template Innovation Day 2019CONFIDENTIAL
LANDI...
4.2 Landing on the moon, the impact and future opportunities 2
CONFIDENTIAL
1. What is a moonshot project?
2. Examples and...
4.2 Landing on the moon, the impact and future opportunities 3
CONFIDENTIAL
WE CHOOSE TO GO TO THE MOON
4.2 Landing on the moon, the impact and future opportunities 4
CONFIDENTIAL
4.2 Landing on the moon, the impact and future opportunities 5
CONFIDENTIAL
WE GO TO THE MOON
More than 50 years ago, U.S....
4.2 Landing on the moon, the impact and future opportunities 6
CONFIDENTIAL
4.2 Landing on the moon, the impact and future opportunities 7
CONFIDENTIAL
WHO WENT TO THE MOON?
4.2 Landing on the moon, the impact and future opportunities 8
CONFIDENTIAL
WHO BENEFITTED FROM THE MOON VISITS?
4.2 Landing on the moon, the impact and future opportunities 9
CONFIDENTIAL
WHAT DID THE MOON MISSIONS BRING TO HUMANITY
F...
4.2 Landing on the moon, the impact and future opportunities 10
CONFIDENTIAL
WHAT DID THE MOON MISSIONS BRING TO HUMANITY
...
4.2 Landing on the moon, the impact and future opportunities 11
CONFIDENTIAL
WHY DIDN’t WE GO BACK SINCE APOLLO MISSION
Th...
4.2 Landing on the moon, the impact and future opportunities 12
CONFIDENTIAL
MOONSHOTS – OF ALL TIMES
4.2 Landing on the moon, the impact and future opportunities 13
CONFIDENTIAL
4.2 Landing on the moon, the impact and future opportunities 14
CONFIDENTIAL
BURJ KHALIFA – DUBAI
4.2 Landing on the moon, the impact and future opportunities 15
CONFIDENTIAL
WORLD LONGEST BRIDGE – CHINA
the Jiaozhou Bay...
4.2 Landing on the moon, the impact and future opportunities 16
CONFIDENTIAL
SCHELDEBRUG / OOSTERWEEL VERBINDING / OVERKAP...
4.2 Landing on the moon, the impact and future opportunities 17
CONFIDENTIAL
UAE IS PROBING SPACE AGRICULTURE ON MARS – WH...
4.2 Landing on the moon, the impact and future opportunities 18
CONFIDENTIAL
ILLUSTRATE
STRENGHT AND
LEADERSHIP
STIMULATE
...
4.2 Landing on the moon, the impact and future opportunities 19
CONFIDENTIAL
WHAT IS A MOONSHOT PROJECT
4.2 Landing on the moon, the impact and future opportunities 20
CONFIDENTIAL
1. High challenging technical problem
2. Brea...
4.2 Landing on the moon, the impact and future opportunities 21
CONFIDENTIAL
1. Solid business case and a compelling ratio...
4.2 Landing on the moon, the impact and future opportunities 22
CONFIDENTIAL
MOONSHOT
PRODUCT
PRODUCT TRACK
SPIN OFFS OF M...
4.2 Landing on the moon, the impact and future opportunities 23
CONFIDENTIAL
SET-UP A MOONSHOT FACTORY?
4.2 Landing on the moon, the impact and future opportunities 24
CONFIDENTIAL
YOUR INNOVATION PROCESS?
Repetitive Innovatio...
4.2 Landing on the moon, the impact and future opportunities 25
CONFIDENTIAL
THOMAS EDISON & MENLO PARKS
4.2 Landing on the moon, the impact and future opportunities 26
CONFIDENTIAL
WHAT CAN WE LEARN FROM GOOGLE X?
4.2 Landing on the moon, the impact and future opportunities 27
CONFIDENTIAL
GOOGLE'S DEFINITION OF A MOONSHOT PROJECT
Aim...
4.2 Landing on the moon, the impact and future opportunities 28
CONFIDENTIAL
WHAT CAN WE LEARN FROM GOOGLE X – MOONSHOT FA...
4.2 Landing on the moon, the impact and future opportunities 29
CONFIDENTIAL
WHAT CAN WE LEARN FROM GOOGLE X - MOONSHOT
• ...
4.2 Landing on the moon, the impact and future opportunities 30
CONFIDENTIAL
GOOGLE GLASS
As a moonshot, Glass was a bet t...
4.2 Landing on the moon, the impact and future opportunities 31
CONFIDENTIAL
LOON – Ballon Powered Internet Delivering con...
4.2 Landing on the moon, the impact and future opportunities 32
CONFIDENTIAL
MOONSHOT at VERHAERT in 2005 – DID GOOGLE STE...
4.2 Landing on the moon, the impact and future opportunities 33
CONFIDENTIAL
SPACE ELEVATORS – GOOGLE ADMITS WORKING ON A ...
4.2 Landing on the moon, the impact and future opportunities 34
CONFIDENTIAL
BACK TO THE MOON AND BEYOND
4.2 Landing on the moon, the impact and future opportunities 35
CONFIDENTIAL
• CHINA
• NASA
• ESA
• RUSSIA
• Private – Lun...
4.2 Landing on the moon, the impact and future opportunities 38
CONFIDENTIAL
SpaceIL was among several private
players see...
4.2 Landing on the moon, the impact and future opportunities 39
CONFIDENTIAL
LUNAR GATEWAY “Apollo took astronauts into de...
4.2 Landing on the moon, the impact and future opportunities 40
CONFIDENTIAL
ELON MUSK UNVEILS HIS STARSHIP, PLANS TO FLY ...
4.2 Landing on the moon, the impact and future opportunities 41
CONFIDENTIAL
MOONSHOTS IN BELGIUM?
4.2 Landing on the moon, the impact and future opportunities 43
CONFIDENTIAL
MOONSHOT FLANDERS – FLANDERS CO2 NEUTRAL
• La...
4.2 Landing on the moon, the impact and future opportunities 44
CONFIDENTIAL
REMEMBER
4.2 Landing on the moon, the impact and future opportunities 45
CONFIDENTIAL
REMEMBER
4.2 Landing on the moon, the impact and future opportunities 46
CONFIDENTIAL
4.2 Landing on the moon, the impact and future opportunities 47
CONFIDENTIAL
One group, five brands
Our services are marke...
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Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 1 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 2 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 3 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 4 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 5 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 6 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 7 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 8 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 9 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 10 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 11 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 12 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 13 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 14 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 15 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 16 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 17 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 18 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 19 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 20 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 21 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 22 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 23 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 24 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 25 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 26 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 27 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 28 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 29 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 30 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 31 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 32 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 33 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 34 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 35 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 36 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 37 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 38 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 39 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 40 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 41 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 42 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 43 Landing on the moon, the impact and future opportunities (by Sam Waes) Slide 44
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What’s the impact of public moonshot projects on innovation if they’re set up the right way? Armstrong saw his first footstep on the moon as one small step for man, one giant leap for mankind. And he was right.

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Landing on the moon, the impact and future opportunities (by Sam Waes)

  1. 1. 4.2 Landing on the moon, the impact and future opportunities 1 CONFIDENTIAL Template Innovation Day 2019CONFIDENTIAL LANDING ON THE MOON, THE IMPACT AND FUTURE OPPORTUNITIES Sam Waes TXF Coordinator / ESA SpaceSolutions Belgium Program Director Sam.Waes@Verhaert.com TRACK 4 MyFutureGovernment
  2. 2. 4.2 Landing on the moon, the impact and future opportunities 2 CONFIDENTIAL 1. What is a moonshot project? 2. Examples and inspiration of moonshot projects 3. 6+1 criteria for a successful moonshot 4. Best Practices from X Company – Googles Moonshot Factory 5. Race for the moon 6. Back to the moon with the Lunar Gateway WHAT CAN YOU LEARN TODAY
  3. 3. 4.2 Landing on the moon, the impact and future opportunities 3 CONFIDENTIAL WE CHOOSE TO GO TO THE MOON
  4. 4. 4.2 Landing on the moon, the impact and future opportunities 4 CONFIDENTIAL
  5. 5. 4.2 Landing on the moon, the impact and future opportunities 5 CONFIDENTIAL WE GO TO THE MOON More than 50 years ago, U.S. President John F. Kennedy captured the world’s imagination when he said, “This nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the Earth.” • Inspirational • Credible • Imaginative • Charismatic
  6. 6. 4.2 Landing on the moon, the impact and future opportunities 6 CONFIDENTIAL
  7. 7. 4.2 Landing on the moon, the impact and future opportunities 7 CONFIDENTIAL WHO WENT TO THE MOON?
  8. 8. 4.2 Landing on the moon, the impact and future opportunities 8 CONFIDENTIAL WHO BENEFITTED FROM THE MOON VISITS?
  9. 9. 4.2 Landing on the moon, the impact and future opportunities 9 CONFIDENTIAL WHAT DID THE MOON MISSIONS BRING TO HUMANITY Freeze-Dried Foods Preserve Nutrients, Increase Shelf Life Cooling Suits Provide Comfort Recycling Fluids for Space Missions Simplifies Kidney Dialysis Insulation Protects Alaskan Pipeline Green Buildings Employ Space Suit Textiles Apollo Life Support Systems Filter Water Flame-Resistant Textiles Safeguard Firefighters, Soldiers Astronaut Conditioning Equipment Keeps People Fit
  10. 10. 4.2 Landing on the moon, the impact and future opportunities 10 CONFIDENTIAL WHAT DID THE MOON MISSIONS BRING TO HUMANITY • Believe in technology, imagination and dreams • New view on the universe • New ambitions • Removing barriers • … And a new word: Moonshot pictures
  11. 11. 4.2 Landing on the moon, the impact and future opportunities 11 CONFIDENTIAL WHY DIDN’t WE GO BACK SINCE APOLLO MISSION The conditions that incubated Apollo just aren't around anymore. "The Apollo days were not, fundamentally, about going to the moon, They were about demonstrating American global leadership in a zero-sum Cold War competition with the Soviet Union.” "This was war by another means" Governmental Innovation MOONSHOT
  12. 12. 4.2 Landing on the moon, the impact and future opportunities 12 CONFIDENTIAL MOONSHOTS – OF ALL TIMES
  13. 13. 4.2 Landing on the moon, the impact and future opportunities 13 CONFIDENTIAL
  14. 14. 4.2 Landing on the moon, the impact and future opportunities 14 CONFIDENTIAL BURJ KHALIFA – DUBAI
  15. 15. 4.2 Landing on the moon, the impact and future opportunities 15 CONFIDENTIAL WORLD LONGEST BRIDGE – CHINA the Jiaozhou Bay bridge – 42 KM
  16. 16. 4.2 Landing on the moon, the impact and future opportunities 16 CONFIDENTIAL SCHELDEBRUG / OOSTERWEEL VERBINDING / OVERKAPPING RING
  17. 17. 4.2 Landing on the moon, the impact and future opportunities 17 CONFIDENTIAL UAE IS PROBING SPACE AGRICULTURE ON MARS – WHY? “There are similarities between Mars and the desert." “The landscape of the UAE, the soil, are similar."
  18. 18. 4.2 Landing on the moon, the impact and future opportunities 18 CONFIDENTIAL ILLUSTRATE STRENGHT AND LEADERSHIP STIMULATE INNOVATION Innovation Variants • Lighthouse Projects • BHAG • Disruptive project • Quantum Leap MOONSHOT AMBITION
  19. 19. 4.2 Landing on the moon, the impact and future opportunities 19 CONFIDENTIAL WHAT IS A MOONSHOT PROJECT
  20. 20. 4.2 Landing on the moon, the impact and future opportunities 20 CONFIDENTIAL 1. High challenging technical problem 2. Break the status quo x10 3. Multiple product / knowledge spinoffs 4. Engages and inspires a complete ecosystem MY MOONSHOT DEFINITION (today) WHAT IS A MOONSHOT, IN A TECHNOLOGY CONTEXT An ambitious, exploratory and ground-breaking project undertaken without any expectation of near-term profitability or benefit and also, perhaps, without a full investigation of potential risks and benefits
  21. 21. 4.2 Landing on the moon, the impact and future opportunities 21 CONFIDENTIAL 1. Solid business case and a compelling rationale 2. Committed and charismatic sponsor 3. Clear scope 4. Stakeholder buy-in 5. Clear Deadline 6. True priority 7. Spin Off Approach defined 6+1 CRITERIA TO SUCCESSFULLY LAUNCH A MOONSHOT PROJECT HBR research into hundreds of moon shots, including the launch of the iPhone, the rescue of the Chilean miners in 2010, and the transformation of Curitiba into the greenest city in South America, has led us to build an easy-to-apply framework that helps determine whether a project is well-founded or doomed to fail. We have come to realize that the success of a project largely depends on six questions. Six simple, straightforward, yes-or-no questions. Apply these questions to your own moon shot projects and make your own assessment.
  22. 22. 4.2 Landing on the moon, the impact and future opportunities 22 CONFIDENTIAL MOONSHOT PRODUCT PRODUCT TRACK SPIN OFFS OF MOONSHOT PROJECTS MOONSHOT TECHNOLOGY TECHNOLOGY TRACK “When Kennedy declared the goal of putting a man on the moon, he was applauded, but the idea that got us there, which was liquid-fueled propulsion, was suggested 40 years earlier by Robert Goddard and was ridiculed at the time”
  23. 23. 4.2 Landing on the moon, the impact and future opportunities 23 CONFIDENTIAL SET-UP A MOONSHOT FACTORY?
  24. 24. 4.2 Landing on the moon, the impact and future opportunities 24 CONFIDENTIAL YOUR INNOVATION PROCESS? Repetitive Innovation Cycles Governmental Innovation GOV MOONSHOT MOONSHOT FACTORY A B C
  25. 25. 4.2 Landing on the moon, the impact and future opportunities 25 CONFIDENTIAL THOMAS EDISON & MENLO PARKS
  26. 26. 4.2 Landing on the moon, the impact and future opportunities 26 CONFIDENTIAL WHAT CAN WE LEARN FROM GOOGLE X?
  27. 27. 4.2 Landing on the moon, the impact and future opportunities 27 CONFIDENTIAL GOOGLE'S DEFINITION OF A MOONSHOT PROJECT Aim for 10 x improvement “A 10 percent improvement means that you're basically doing the same thing as everybody else. You probably won't fail spectacularly, but you are guaranteed not to succeed wildly.”
  28. 28. 4.2 Landing on the moon, the impact and future opportunities 28 CONFIDENTIAL WHAT CAN WE LEARN FROM GOOGLE X – MOONSHOT FACTORY Simple blueprint • ideas that could deliver 10x impact, • solve a problem that affects millions or billions of people; • have an audacious, sci-fi sounding technology • glimmer of hope that it’s actually achievable in the next 5–10 years. X Development is an American semi-secret research and development facility and organization founded by Google in January 2010, which now operates as a subsidiary of Alphabet Inc. X has its headquarters about a mile and a half from Alphabet's corporate headquarters, the Googleplex, in Mountain View, California.
  29. 29. 4.2 Landing on the moon, the impact and future opportunities 29 CONFIDENTIAL WHAT CAN WE LEARN FROM GOOGLE X - MOONSHOT • Be Responsibly irresponsible - Embrace failure as a powerful tool for learning • Find people who fall in love with problems, technology is only the tool, not the end game - Look for T shaped profiles • Have a small core team • Have a design kitchen and hardware labs • Play the balancing investment act well – manage the innovation portfolio well • mix of hardware and software, • a mix of industries and problems, a • mix of ideas that will take more (closer to 10 years) or less (closer to 5 years) time to have an impact. • We have clear budgets and limitations; • Move ideas through the company with a Rapid Evaluation Team • Actively Killing Ideas
  30. 30. 4.2 Landing on the moon, the impact and future opportunities 30 CONFIDENTIAL GOOGLE GLASS As a moonshot, Glass was a bet that AR would be huge; as a product, Glass was a flawed, overpriced platform that failed to gain meaningful traction in the marketplace.
  31. 31. 4.2 Landing on the moon, the impact and future opportunities 31 CONFIDENTIAL LOON – Ballon Powered Internet Delivering connectivity from balloons flying 20 km up in the stratosphere poses a unique set of engineering challenges. To expand connectivity to unserved and underserved areas around the world, Loon combines advancements in materials science, atmospheric modeling, machine learning, communications systems, and more.
  32. 32. 4.2 Landing on the moon, the impact and future opportunities 32 CONFIDENTIAL MOONSHOT at VERHAERT in 2005 – DID GOOGLE STEAL OUR IDEAS?
  33. 33. 4.2 Landing on the moon, the impact and future opportunities 33 CONFIDENTIAL SPACE ELEVATORS – GOOGLE ADMITS WORKING ON A SPACE ELEVATOR • NOT an official project but CONSIDERED • a space station that orbits the Earth at the same speed as the Earth's rotation, so it's always in a fixed spot. • connect that space station to the earth using a gigantic and really strong cable. • use that cable to pull objects and people to space without nearly as much energy expenditure determined - not feasible at this time
  34. 34. 4.2 Landing on the moon, the impact and future opportunities 34 CONFIDENTIAL BACK TO THE MOON AND BEYOND
  35. 35. 4.2 Landing on the moon, the impact and future opportunities 35 CONFIDENTIAL • CHINA • NASA • ESA • RUSSIA • Private – Lunar X prize • ISRAEL NEW RACE TO THE MOON Governemental Innovation GOV MOONSHOT
  36. 36. 4.2 Landing on the moon, the impact and future opportunities 38 CONFIDENTIAL SpaceIL was among several private players seeking to win the Google Lunar XPRIZE. Beresheet lander 22 km above the lunar surface shortly before it crash-landed following an engine malfunction. “SMALL COUNTRY, BIG DREAMS”
  37. 37. 4.2 Landing on the moon, the impact and future opportunities 39 CONFIDENTIAL LUNAR GATEWAY “Apollo took astronauts into deep space but the missions lasted a few days. We are talking of spending months at Gateway” “The moon has lain virtually undisturbed for the last 4.5bn years,” says Parker (ESA). “It is a museum of the history of our solar system. And yes, we visited it when we briefly landed Apollo spacecraft there. However, that was the equivalent of going to a museum, heading straight to the gift shop and then leaving. It is the dusty corners of a museum where you find the really interesting stuff – and that is where we are going to go with Gateway.”
  38. 38. 4.2 Landing on the moon, the impact and future opportunities 40 CONFIDENTIAL ELON MUSK UNVEILS HIS STARSHIP, PLANS TO FLY IT IN A MATTER OF MONTHS NASA IS ANNOYED ABOUT MUSKS NEW MOONSHOT / (MARS)SHOT The Starship MK1 assembled at SpaceX's build and launch facility in Texas
  39. 39. 4.2 Landing on the moon, the impact and future opportunities 41 CONFIDENTIAL MOONSHOTS IN BELGIUM?
  40. 40. 4.2 Landing on the moon, the impact and future opportunities 43 CONFIDENTIAL MOONSHOT FLANDERS – FLANDERS CO2 NEUTRAL • Launch innovation program of €400 million • Combat global warming • Reduce energy consumption and levels of C02 in the air • Challenge for science, society & industry • Work on less CO2 emissions, more CO2 capture and better CO2 re-use “Carbon is not the problem, it’s the solution”
  41. 41. 4.2 Landing on the moon, the impact and future opportunities 44 CONFIDENTIAL REMEMBER
  42. 42. 4.2 Landing on the moon, the impact and future opportunities 45 CONFIDENTIAL REMEMBER
  43. 43. 4.2 Landing on the moon, the impact and future opportunities 46 CONFIDENTIAL
  44. 44. 4.2 Landing on the moon, the impact and future opportunities 47 CONFIDENTIAL One group, five brands Our services are marketed through 5 brands each addressing specific missions in product development. INTEGRATED PRODUCT DEVELOPMENT ON-SITE PRODUCT DEVELOPMENT DIGITAL PRODUCT DEVELOPMENT OPTICAL PRODUCT DEVELOPMENT

What’s the impact of public moonshot projects on innovation if they’re set up the right way? Armstrong saw his first footstep on the moon as one small step for man, one giant leap for mankind. And he was right.

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