1. Translate the web
Tyhoon Um
(Co-Founder)
umteeh@looah.com
T: @umteeh2 650.219.2123
Oct 01, 2011

6. PROBLEM
How can I increase my I want to know what’s
readership more?! happening in Silicon valley
大輔 Daisuke
24, Web Developer
Language : Japanese
Michael
42, Web Publisher
Language : English
I’m looking for a fun way
to practice my English
Shiori
25, Graduate student, English major
Language : Japanese & English

7. Our Most Feared Competitor
Let’s make a better,
more united planet.
함께 사는 더 좋은 세상을 만들어가요.

8. Additional slides for
QnA

9. Q: Translate the web using the following
formula for successful social product.
∞
E existing massive ⋅ Platform(organize + share) =∑ user participation
• The size of the translation market today is estimated at $14 billion (common Sense Advisory)
and untapped market potential is more than $67 billion. (Language Weaver)
• The professional translation service is still too expensive for most web publishers.
• Over 1 billion people are currently learning a foreign language.
• Language learners seek a fun way to learn and an opportunity to practice.

10. SOLUTION
3 Reader read an Ad supported article in
his native language
1 Looah and Publisher make a
contents partnership
4 Publisher gets localized Reader
contents and global
branding
Publisher Translated Article
Ad
$$$
日本語
Original Article
Translator
2 Translator translates an article using the
English Looah platform
5 Translator gets peer review and social rewards (Social
contents)
Translator gets paid when revenue is generated from a
translated article(Advertising-supported contents)

11. Web Translation Ecosystem
PUBLISHER TRANSLATOR READER
• Mostly work for small agencies
Current Solution • Hire professional translator or freelancers • Use machine-translation
• Too expensive(15¢ - 25¢ /word)
• Only professional translator can
• Risk of paying upfront get work • Don’t know what to read
(Curation)
Pain Points • Hard to evaluate translation
quality
• Job is boring (email, legal
• Still can’t understand (Poor
document Etc.)
• Don’t know how to reach a quality in many language sets)
global audience
• Large untapped market for
• Risk free! • Local experts curate contents
much more people
in areas of interest
Our • No cost! • Translate the article that they
• Accurate human translation
Solution • Build global branding are interested
• Learn a new language while
• Can pay for premium service • Receive social reward along
reading interesting articles.
with monetary compensation

12. MARKET
Internet language
68.4% 73.2% Internet user growth
Web contents are in Internet users don’t Arabic 2,501.2 %
English speak English Russian 1,825.8 %
? ? ? ? ? ? Chinese 1,478.7 %
? ? ? ? ? ? Portuguese 990.1 %
However
? ? ? ?
Spanish 807.4 %
English 301.4 %
Social Translator Engadget.com traffic source
Engadget is translated into 6 different languages
1 billion
Learning English world wide
74% 26%
375 million ENGLISH Non-English
Speaking English as
a second language
1 million Estimated revenue
2.6 million
Professional translator

13. COMPETITION
Looah
viki
video subtitling
SOCIAL
4.3M Series A
Yeeyan Chinese Social translation
150K registered users
Meedan Cross language news sharing
Arabic - English NPO
Global Voice Global news curation/ Translation
NPO
mygengo
Translation platform
Seed1 750k seed2 800k
smartling
Website translation service
SeriesB Total14.1M
Google translate
ACCURACY

14. MARKETING
Contents Partner Global distribution partner
Translated Contents
Source contents Global branding Global news
Traffic Fee/
Traffic
Global news and information
Language education
Translated Contents
User traffic
User traction
and engagement
Social Media
News letter, SEO, Mobile app.

15. FINANCIAL PROJECTION
ASSUMPTIONS
Funding Starts 1/1/2012(Seed) 7/1/13
Opex Assumptions 2012 2013 2014
General & Administrative
Salary $60,000 $60,000 $200,000
Rent $9,000 $24,000 $24,000
Utilities, Internet $2,000 $5,000 $7,000
Insurance, Legal, Accounting, Bookkeeping $5,000 $3,000 $5,000
Travel, entertainment, etc $5,000 $12,000 $20,000
Tech cost
Sales & Marketing
Salary $60,000 $100,000 $300,000
Marketing budget $3,000 $25,000 $120,000
Content Creation & Management
Salary $5,000 $30,000 $60,000
Content Creation Budget $0 $10,000 $20,000
Research & Development
Salary $120,000 $240,000 $600,000
Research Budget
Operations
Salary $0 $25,000 $25,000
Total $269,000 $534,000 $1,381,000
Revenue Assumptions
Advertising Revenue
Avg. # of visits per month (000) 10 1000 1800
Avg. Page views per visit 5 7 12
Avg. CPM rate across site $2.00 $4.00 $4.00
$1,200 $336,000 $1,036,800
Premium Service Revenue
# of transaction 0 700 1500
Avg. $ of each transaction $0 $3 $7
$0 $25,200 $126,000
Total $1,200 $361,200 $1,162,800

16. TEAM
Tyhoon Um SeongYoon Kim
Business Developer
Jung Kim Erin Yang Jerome Oriel
UX Advisor Design Advisor Marketing advisor