The topic was delivered by Mr. Thiagaraj Gupta, Assistant Controller, Patents & Designs, IPR, Chennai.

1. Knowledge Partner
Fhyzics Business Consultants Pvt.Ltd.
Mr. Thiagaraj Gupta
Assistant Controller, Patents &
Designs, IPR, Chennai
Protecting Product with IP

2. Book Now
www.pdma-india.in

3. Protecting
Product
with IP

4. Amazon’s 1 click patent
• Stores the returning customer’s billing information in a cookie.
• Instant purchase – unique ID no. associated with credit card infr. – stored
on Amazon’s server.
• Single mouse click purchase
• Patented in 1999
• Filed law suit against Barnes and Noble after 23 days of getting patent

5. Industrial
Designs
Layout Design
of Integrated
Circuits
PATENTS
COPYRIGHTTRADE
SECRETS
Geographical
Indications
New
Trademarks
Service Marks
Plant
Variety
(in force)
Intellectual
Property

6. Working
Mechanism – PATENT
Shape - DESIGN
Name - TRADE MARK
Manual - COPY RIGHT
CELL PHONE

7. 

Inventor or
Assignee
Satisfies
•Novelty
•Inventive Step
•Industrial Applicability
Techno-Legal
Document
$

8. Paper Clips
• Before Vaaler’s invention, papers had
to be held together with pins, or
spring operated devices.
• During WWI, Norwegians wore paper
clips as a sign of patriotism against the
Nazi’s.
• They believed it was a sign that they
were “binding together” against the
Nazis.
• 400 PAPER CLIP PATENTS VALUED AT
$80m.

9. Scotch Tape
• Every time you rip a paper or
need to fasten a picture to
your locker or wall, what do
you go and grab?
• That’s right, tape. And most
of the time the clear kind.
• 30 US patents worth $97
billions

10. PART-1
INDUSTRIAL DESIGNS
10

11. Industrial Designs

12. Consumer Products

13. PART-2
TRADE MARKS
13

14. Traditional Trademarks- Examples
➢ Smell, Sound
➢ Brand
➢ Signature
➢ Label
➢ Name
➢ Words
➢ Letter
➢ Slogans YEH DHIL MANGE MORE.
➢ Combination of
Letter and Design
➢ Logo 14

15. That yellow arrow is not just a smiley. It also suggests
that you can buy everything A to Z on Amazon.
DO THE TRADEMARKS HAVE ANY
MEANING ?

17. Thank you