This webinar discusses how to launch an app idea. It covers choosing the right idea and validating it, creating a business model, developing an app strategy, designing user experience through wireframes and prototypes, implementing quality assurance testing, and marketing the app. An example case study of developing the LocaWoka crowdsourcing app is also presented. Attendees will learn steps for idea development, approach development partners, and tips for app success.

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WEBINAR SERIES PRESENTS
“HOWTO LAUNCHYOUR APP IDEA”

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Kundan Joshi
CEO,TheAppLabb
@jkundan
Chetan Lamba
Business Development Lead, TheAppLabb
@chetanlamb
#ideasmademobile
Presented by:

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• How to choose the right idea: from idea conception to idea development
• Steps to follow before approaching your development partner
•Tips to turn your idea into app success
#ideasmademobile
WHATYOU WILL LEARN?

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HELLO, WE ARE
Our Solutions:

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Let’s start!

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There are now over
1.4 billion
Smartphone users on the planet
Source: http://www.go-gulf.com/blog/smartphone/ Strategy Analytics
• 1 in 7 people around the globe have a Smartphone
• 87% of the world has mobile technology
• 56% of American adults are Smartphone owners
• 91% of Smartphone owners have their devices within arm’s length at all
times
WHY MOBILE?

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AtTheAppLabb, we are fostering the transformative power of technology through Strategy, Design
Development of Mobile Web Apps.
CMS | ECommerce | MCommerce | Mobile E-Learning | SaaS | Intranet | Social Apps | Web 2.0 | CRM

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PROCESS

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Step 1: Idea
Step 2: Validating the Idea
• Process CustomerValidation
• MarketValidation
• GrowthValidation
Step 3: Business Model Creation
• Revenue Model Funding Model
• Driving users
• Scalability
Step 4: App Strategy
• Competition research
• Feature List
• Feature Prioritization for MVP
• Functional Specification
PROCESS
Why app strategy
is important?

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Step 1: User Experience
Research
Step 2:Wireframes Design
Step 3:App Prototype
Step 4:Technical
Architecture Design
PROCESS
How it is done?

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• Translate the client’s idea to a sketch or draft
• Wireframes gives a visual clue to the client
• It is an overall flow from the user’s perspective
• Once it is done: identify the short comes
and additional requirements
• Between the wireframe Final Product:
proof of concept
WIREFRAMES

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USER INTERFACE / USER EXPERIENCE
What people use to
interact with the
product
How they feel while
they do
• It’s the graphical user
interface of a software /
product
• Design should be heavily
informed
• Make sure the product flows
from one step to the next
• Interactive User Experience via
features functionality of a software

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DOCUMENTATION BEST PRACTICES
How do we deliver the best product?
• By following the best practices and documents in a System Requirements Specification (SRS)
document – “a planning document that lists the requirements for system that will be developed”
• Provides detailed description regarding the functionalities of the App
• Covers all of the system’s intended features
• Offers preliminary glimpse of the software application through wireframes
• Changes to functionality and technology may impact the coding effort, but the overall layout will
remain the same
• Refers to the UI designs for design elements like colors, font selected, text font, size, header font
size, hover effects, etc.
• It outlines all of the necessary information to start development and also covers hardware,
software, and various other technical dependencies needed to know from development
perspective.

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PROCESS
Multi-Platform
Development
Quality
Assurance
Deployment,
App Submission
Support
App
Marketing
Developing steps

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TESTING – INTERNAL
CLIENTTESTING
• IntegrationTesting: design specifications
• SystemTesting: system functional requirements
• SecurityTesting
• RegressionTesting
• FunctionalTesting
• UsabilityTesting
• CompatibilityTesting

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MARKETING
• App Store Google Play launch
• Campaigns to promote your app: Social Media, blogs,
newspapers
• How to take advantage out of the app analytics

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FEATURED CASE
STUDY

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APP STRATEGY
MOBILE APP DESIGN DEVELOPMENT
LocaWoka – Crowd Sourcing App
LocaWoka aims to make people’s lives easier and more satisfying by
enabling them to ‘crowd-source’ their day-to-day errands or get
assistance in tasks which they normally would not have the time or
skillset to do.
LocaWoka via it’s online marketplace, helps these ‘task posters’ connect
with an audience that has the time, the skills and are around in the
neighbourhood to assist, i.e. the ‘task seekers’.
AppValidation:
• Problem:
Need for a crowdsourcing App in Canada
• Solution:
LocaWoka fills the gap

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FINAL WIREFRAMES
MOBILE APP DESIGN DEVELOPMENT
LocaWoka – Crowd Sourcing App

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MOBILE APP DESIGN DEVELOPMENT
LocaWoka – Crowd Sourcing App
UI DESIGN

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APP DEVELOPMENT
MOBILE APP DESIGN DEVELOPMENT
LocaWoka – Crowd Sourcing App

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MARKETING PR
• Facebook ads
• Social Media Campaigns
• Organic Marketing
• Online banners
• On ground activation
MOBILE APP DESIGN DEVELOPMENT
LocaWoka – Crowd Sourcing App

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MOBILE APP DESIGN DEVELOPMENT
LocaWoka – Crowd Sourcing App

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CLIENTS

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Questions?
Our Labb
1179 King St W, Suite 201
Toronto Ontario
M6K 3C5 Canada
T 416.745.3164
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E info@TheAppLabb.com
Twitter: @TheAppLabb