The document discusses strategies for writing effective sales copy based on the daily deals site AppSumo's approach. AppSumo drives email opt-ins and uses attention-grabbing headlines, storytelling to showcase outcomes for buyers, an informal tone, social proof from other customers, and psychological triggers like exclusivity to motivate purchases. Their sales copy follows a clear structure and uses techniques like repetition to encourage visitors to subscribe.
9. There’s no mistaking what
they want visitors to do…
AppSumo’s main page is set
up like a Landing Page
10. Why? Because…
More subscribers = Permission to market
(clever!)
AppSumo’s main page is set
up like a Landing Page
There’s no mistaking what
they want visitors to do…
31. Here it is, one more time:
1. Constantly drive email opt-ins
32. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
33. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
34. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
35. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
36. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
6. Use social proof
37. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
6. Use social proof
7. Psychological triggers
38. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
6. Use social proof
8. End with Call to action
7. Psychological triggers