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1. Digital
Marketing vs
Social Media
Marketing
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2. Introduction
• Welcome to the presentation on
"Digital Marketing vs Social Media
Marketing."
• In this presentation, we will explore
the key differences between these
two powerful marketing strategies.
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3. What is Digital Marketing
Digital marketing encompasses all marketing efforts that use an electronic
device or the internet. It involves various online channels to promote products,
services, or brands. Digital marketing includes search engine optimization (SEO),
email marketing, content marketing, pay-per-click (PPC), and social media
marketing.
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4. What is Social Media
Marketing
Social media marketing focuses solely on
using social media platforms to reach and
engage with the target audience. It involves
creating and sharing content to achieve
marketing and branding goals. Social
media marketing uses platforms like
Facebook, Twitter, Instagram, LinkedIn,
YouTube, and others.
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5. Objective
Differences
Digital marketing aims to promote
products and services through various
online channels, not limited to social
media platforms. Social media
marketing's primary objective is to
connect and interact with the
audience specifically through social
media platforms.
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6. Reach and Audience
Digital marketing can reach a broad audience across different platforms and
websites. Social media marketing allows businesses to connect with users who
actively use specific social media platforms.
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7. Slide 8:
Advertising
Approach
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8. Content Focus
Digital marketing relies on diverse
content types such as blogs, articles,
infographics, videos, and more. Social
media marketing heavily focuses on
creating engaging and shareable
content tailored to each platform's
format.
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9. Engagement and
Interaction
Digital marketing typically involves one-
way communication, with limited
interaction with the audience. Social
media marketing emphasizes two-way
communication, encouraging
engagement, comments, and
discussions.
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10. Advertising
Approach
Digital marketing often utilizes
paid advertising like Google Ads
and display ads on various
websites. Social media
marketing utilizes paid
advertising options on the
specific social media platforms,
providing targeted reach.

11. Measurement and
Analytics
Digital marketing employs various
tools to track and measure campaign
performance across multiple
channels. Social media marketing
platforms offer detailed analytics
specific to the respective social
media campaigns.

12. Budget Allocation
Digital marketing budgets are
distributed across multiple
channels to optimize overall
online presence. Social media
marketing budgets are
primarily directed towards
individual social media
platforms for maximum impact.

13. Advantages of
Digital Marketing
• Wider reach across diverse online
channels.
• Flexibility to adapt to different
audience preferences and
platforms.
• Comprehensive tracking and
analytics to measure campaign
success.

14. Advantages of Social
Media Marketing
• Targeted approach to reach specific
demographics and interests.
• High engagement potential through
interactive content and community
building.
• Ability to build a brand personality
and create a loyal customer base.
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