The 2016 US elections were heavily influenced by social media. Donald Trump had the largest social media presence of the major candidates, with over 15 million Twitter followers and 14.7 million Facebook page likes. Trump argued that his social media strength was more influential than Hillary Clinton's larger campaign budget. On election night, Trump's livestream posts significantly outperformed Clinton's in terms of engagement. Traditional media generally favored Clinton, while social media metrics were more positive for Trump. The elections demonstrated the growing power of social media in shaping political discussions and outcomes.

1. US Elections 2016
Driven & Dictated by Social Media

2. Finalists
Donald Trump
Followers : 15,106,841
Page Likes : 14,716,650
Gary Johnson
Followers : 379,771
Page Likes : 1,748,416
Hillary Clinton
Followers : 11,077,321
Page Likes : 9,013,104
Jill Stein
Followers : 268,966
Page Likes : 671,041

3. ‘Make America Great Again’
Donald Trump
‘I’m With Her’ ’Hillary For
America’
Hillary Clinton
‘Our Best America Yet’
Gary Johnson
‘It’s In Our Hands’
Jill Stein
Mention Score : 87
Sentiment Score : 53
Mention Score : 82
Sentiment Score : 47
Mention Score
Based on No. of
Mentions by Social
Media users per the
number of Social
media users in all
states
Mention Score : 24
Sentiment Score : 77
Mention Score : 17
Sentiment Score : 71
Slogans
Sentiment Score
Based on No. of
Mentions with Support
Sentiment by Social
Media users per the
No. of Total Mentions
for the CandidateSource : Brandwatch

4. Hillary
Clinton Y Y Y Y Y N Y Y
Donald
Trump Y Y Y Y N N Y Y
Bernie
Sanders Y Y Y Y Y N Y Y
Rand
Paul Y Y Y Y Y Y Y N
Ted
Cruz Y Y Y Y Y N Y Y
Marco
Rubio Y Y Y Y Y Y Y N
Face-Off
The Big League
Social Media Presence of the Top Challengers
Ranked in Order of Social Media Popularity (Descending)
Source : The Independent

5. #USElections2016
Highest Engagements Generated
(Clinton)
Highest Replies Generated
(Trump)
Most Watched Video
(Johnson)
Most Successful Online Campaign
(Clinton)
Most Successful Reddit AMA
(Trump)
Source : Twitter, The Independent & Tech Republic

6. ClintonvsTrump
On Election Night
Trump Live Stream Post — 135,000 likes, 18,167 shares, 1.5 million views
Clinton Live Stream Post — 11,000 likes, 0 shares, 321,000 views
vs
Social Media Strength
30,000 live viewers
2.2 Million Followers
197,696 subscribers
10.6 Million Followers
5,385,959 Likes
500 live viewers
1.8 Million Followers
24,429 subscribers
8.1 Million Followers
Trump has 30% more Twitter followers. 70% of his followers are real
supporters, and 90% of those real followers have a voting history.
Trump had 5900% more live viewers than Clinton.
Trump had 22% more Instagram followers.
Hillary for Prison’s Reddit feed had more than double subscribers of
Hillary’s Reddit page, equating to Trump having 700% more Reddit
subscribers.
Source : The Gateway Pundit
10,174,358 Likes
On Election Night

7. SocialTrumps
Source : The Gateway Pundit
FiveThirtyEight
New York Times
Traditional Media
Backs Clinton
Social Media
Backs Trump
Jook News
vs
FiveThirtyEight
Associated Press
New York Times
Jook News
Actual Results

8. Winning Note
‘The fact that I have such power in terms of numbers
with Facebook, Twitter, Instagram, et cetera… I think
that social media has more power than the money
[Clinton’s campaign team] spent, and I think maybe to a
certain extent, I proved that...’
- President-elect Donald J. Trump

9. Takeaways
Enormous REACH is making it
PRIMARY source of information.
Effectively cut down promotion &
campaign BUDGETS.
Not an OPTION but NECESSITY for
all Govts & political outfits.
Listening to Social Media audience
will be able to MEND and BEND
public perception
Social Media Lessons : #USElections2016
Social Media data is crucial in
MAPPING public perception
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10. Thanks
Created by:
Bibhuti Bhusan Routray
Social Media Architect