What makes Disney the 13th most powerful brand in the world? This presentation explores some secrets of analysing consumer behavior and connecting with them that Disney incorporates in its core brand values.

1. 13th
MARKETING SECRETS OF
WHAT WE
CAN
LEARN
FROM THE
LARGEST
BRAND IN
THE
WORLD
DISNEY

2. THERE’S MORE TO
DISNEY …

3. WHAT MAKES DISNEY
SO GREAT?
93YEARS NOW
FOR

4. 4 MARKETING
DISNEY
SECRETS OF
(LESSONS IN UNDERSTANDING
CONSUMERS AND SUCCEDING IN THE
MARKET)
FOUR

5. 1 BE CONSUMER
3 KEY FACTORS THAT INFLUENCE
CONSUMER BEHAVIOR:
CENTRIC

6. A)CULTURAL FACTORS
DIFFERENT CONTENT FOR DIFFERENT
CULTURES

7. DISNEY HAS SOMETHING THE WHOLE
FAMILY CAN ENJOY TOGETHER
GROUPS WE
BELONG TO
INFLUNENCE OUR
PREFERENCES TO
A GREAT EXTENT
B)SOCIAL FACTORS
DISNEY HAS SOMETHING THE WHOLE
FAMILY CAN ENJOY TOGETHER

8. C)PERSONAL FACTORS
SEGMENTATION ACCORDING TO AGE
GROUPS
SEGMENTATION ACCORDING TO AGE
GROUPS
SEGMENTATION ACCORDING TO AGE
GROUPS

9. DIFFERENT DISNEY CHARACTERS
RESONATE WITH PEOPLE OF
DIFFERENT PERSONALITIES

10. 2 LEARN THE
PSYCHOLOGY OF
CONSUMERS
A GREAT FACTOR IN THE SUCCESS OF
ANY BRAND
2 LEARN THE
PSYCHOLOGY OF
CONSUMERS
A GREAT FACTOR IN THE SUCCESS OF
ANY BRAND
2 LEARN THE
PSYCHOLOGY OF
CONSUMERS

11. HERZBERG’S THEORY
“DISSATISFIERS” CAN EASILY UN-SELL A
PRODUCT.
SENSORY MARKETING
DISNEY ENGAGES ITS CONSUMERS
UNLIKE MOST OTHER BRANDS

12. WE FORGET MOST OF WHAT WE COME
ACROSS
SELECTIVE RETENTION

13. LOW INVOLVEMENT
CONSUMER DECISION
MAKING
NOT A PROBLEM FOR DISNEY!

14. 3 CONNECT WITH
CONSUMERS3 CONNECT WITH
CONSUMERS
WHAT DOES DISNEY DO WELL TO
CONNECT WITH ITS CORE
CONSUMERS?

16. EXPAND IN NEW
WAYS4 VIDEO GAMES
SUPER HEROES
ENTRY TO NEW MARKET SEGMENTS
INCREASED CONSUMER BASE

17. AND SO DOES DISNEY!
DISNEY EMOJIS
CONSUMERS CHANGE
WITH TIME

18. COMES GREAT
WITH GREAT EXPANSION,
DI SNEY
RISK!
DI SNEYDI SNEY

19. RECAP

20. DISCLAIMER!
VASU ARORA
CREATED BY VASU ARORA, JIIT NOIDA DURING A MARKETING
MANAGEMENT INTERNSHIP BY PROF. SAMEER MATHUR, IIM
LUCKNOW
PROF. SAMEER MATHUR