Dentsu Creative Helsinki (7.9.)

1. A dentsu company Strictly confidential
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2. 2
THE WORLD IS
MORE COMPLEX
THAN EVER.

3. 3
WE HAVE MORE
OF EVERYTHING.
EXCEPT MONEY, TIME
AND ATTENTION.

4. 4
BIGGEST CONCERNS FOR CMOS GLOBALLY,
1. RESPONDING TO CHANGING CUSTOMER BEHAVIOURS
2. KEEPING UP WITH TECHNOLOGY
3. JUSTIFYING BRAND ROI
4. OWNING THE CUSTOMER RELATIONSHIP

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WE SEE MORE AND
MORE BRANDS
SHOOTING AIMLESSY
AT EVERYTHING.

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OF MARKETING AND BRAND COMMUNICATION GOES UNNOTICED

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WE SEE MORE
AND MORE CONTENT
DESIGNED FOR
ALGORITHMS INSTEAD
OF REAL PEOPLE.

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“I’m on a mission to get people to understand
that
creativity is the best way to save the planet.
Constantly producing average is screwing the
environment. We’ve got to sell creativity in
another way. People need to look at creativity
as a green phenomenon.”
Sir John Hegarty.

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“If we take a look at our growth,
the majority of it comes from the long-lasting
effects of brand building.
The steady decline of brand differentiation
is the biggest threats for brands today.”
Conny Braams, Unilever

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THE FUTURE?

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THE WORLD IS
GOING TO BE EVEN
MORE COMPLEX.

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WE ARE
FACED WITH
NEW PROBLEMS
THAT NEED
NEW SOLUTIONS.

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THAT MEANS
NEW WAYS
OF WORKING.

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COMPLEXITY ISN’T
SOLVED WITH
MORE COMPLEXITY.

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WE HELP BRANDS
NAVIGATE IN THIS EVER
CHANGING WORLD AND
MAKE THEM FUTURE PROOF.

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HOW?

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MODERN
CREATIVITY

18. "NOBODY
NEEDS
AN AGENCY
THAT IS A ONE
TRICK PONY.
ESPECIALLY IN
TIMES LIKE
THESE..."

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1. DIVERSE GROUP OF
CREATIVE MINDS
2. BREAKING THE SILOS AND
WORKING TOGETHER
3. CREATING MEANING
EXPERIENCES THROUGH
CULTURE, BRANDS AND
TECHNOLOGY

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DIVERSE GROUP
OF MINDS

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MANY SPECIALISTS
OR
ONE GENERALIST?

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WE BELIEVE
YOU CAN HAVE
BEST OF THE
BOTH WORLDS.

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BREAKING
THE SILOS

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WE WORK AS ONE BIG
CREATIVE TEAM. WITH THE
SAME GOAL, BUT DIFFERENT
POINT OF VIEWS.

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BRAND, CULTURE,
EXPERIENCE

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WE WORK LOOKING
THROUGH THREE
DIFFERENT LENSES.
BRAND
New urgency and energy
connecting growth and good
EXPERIENCE
Gaming and mixed
reality connecting
on/offline spaces
CULTURE
Entertainment & social
platforms connecting
content & commerce
MODERN
CREATIVITY

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CUSTOMER
PROBLEM
BUSINESS
PROBLEM

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TECHNOLOGY

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WE SEE TECHNOLOGY
AS JUST ONE TOOL, NOT AS
AN END PRODUCT.