Successfully reported this slideshow.
Your SlideShare is downloading. ×

Jon cope students talk 2

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 49 Ad
Advertisement

More Related Content

Slideshows for you (19)

Advertisement

Similar to Jon cope students talk 2 (20)

Recently uploaded (20)

Advertisement

Jon cope students talk 2

  1. 1. THE ETHICAL CONSUMER & 
 7 WAYS TO MARKET TO THEM
  2. 2. 73% OF GLOBAL MILLENNIALS WILLING TO PAY MORE TO BUY FROM THOSE MAKING A POSITIVE SOCIAL OR ENVIRONMENTALIMPACT (VS 50%, 2014) “Consumers in developing markets are often closer to and more aware of the needs in their surrounding communities as they are reminded daily of the challenges around them, which leads to a desire to give back and help others.” Rates were lower in North America and Europe than in the Middle East, Africa, Asia, and Latin America. Nielsen Global Survey on Corporate Social Responsibility
  3. 3. Millennials 3x more favourable to Sustainable brands than 35-49 year olds GLOBAL GENERATION GAP 3x 12x Nielsen Global Survey on Corporate Social Responsibility Millennials 12x more favourable to Sustainable brands than 50-65 year olds
  4. 4. 0 20 40 60 80 100 CHINA CANADA INDIA BRAZIL AUSTRALIA UK USA TURKEY S KOREA NIGERIA MEN & WOMEN SHOULD BE TREATED EQUALLY 0 20 40 60 80 100 BRAZIL INDIA TURKEY INDONESIA CHINA NIGERIA USA AUSTRALIA UK S KOREA IT'S IMPORTANT TO MAKE A WIDER CONTRIBUTION TO SOCIETY
  5. 5. 0 10 20 30 40 50 60 USA EUROPE APAC MENA % WILLING TO PAY A PREMIUM FOR EACH HEALTH ATTRIBUTE ALL NATURAL GLUTEN FREE MADE FROM FRUITS VEGETABLES SUSTAINABLY SOURCED ORGANIC
  6. 6. “Consumers seek comfort from modernised updates of age old formulations, flavours and formats.” (Nielsen, 2016 Food Trends) MARKETS MAKING REMEDIES BUTTER ARTISANAL BICYCLES TEA LOCAL
  7. 7. (Across 16 markets) in natural/organic skin care by country India, Indonesia and China scored the highest. With China and India having a history of skin care remedies including medicinal and natural plant extracts or herbal ingredients, this is not surprising. Local brands including Inoherb and Herborist have benefited from such a consumption trend. Herborist was in the global top 10 fastest-growing brands in 2014, with 17% growth. Euromonitor International’s Online Survey on Personal Appearances
  8. 8. ETHICAL MARKETING 1. TRANSPARENCY & TRUTH
  9. 9. “Sainsbury's Holme Farm' is actually a packing plant on an industrial estate.” DAILY MIRROR Shoppers mightbe expecting this, and nota flatroofed industrialplant
  10. 10. 2. POLITICAL SOLIDARITY
  11. 11. 'We used to joke and say, God please destroy the school ... and he did.'
  12. 12. 3. ETHICAL CONSUMPTION
  13. 13. PEAK STUFF ACCORDING TO STEVE HOWARD HEAD OF SUSTAINABILITY AT IKEA WE MAY HAVE REACHED
  14. 14. 4. CORPORATE RESPONSIBILITY
  15. 15. BRANDS SEEN AS CAUSING MANY PROBLEMS IN MODERN SOCIETY CURINGJUST IMAGINE....
  16. 16. By 2020 we will help more than a billion people take action to improve their health and well-being. By 2030 our goal is to halve the environmental footprint of the making and use of our products as we grow our business. By 2020 we will enhance the livelihoods of millions of people as we grow our business.
  17. 17. 5. COPING WITH STRESS
  18. 18. INFORMATION TECHNOLOGYSide Effects may include: Anxiety, Weight Gain, Sleeplessness, Addiction, Headaches, Tension and Inability to Concentrate.
  19. 19. TEXT THE FRENCH GOVERNMENT IS REGULATING AGAINST OUT OF HOURS EMAIL 39% OF US EMPLOYERS OFFER SLEEP CLASSES
  20. 20. 6. BEHAVIOUR CHANGE
  21. 21. IT’S NOT ABOUT MAKING NORMAL THINGS SEEM GREEN IT’S ABOUT 
 MAKING GREEN
 THINGS SEEM NORMAL
  22. 22. 7. PRODUCT SERVICE SYSTEMS
  23. 23. CONCLUDING THOUGHTS
  24. 24. NOW THE QUESTION IS CAN WE AFFORD TO BE NICE? CAN WE AFFORD NOT TO BE NICE? THE QUESTION USED TO BE
  25. 25. IN THE UK, MCDONALDS HAS EMBRACED HEALTHIER EATING WITH SALADS AND FRUIT BAGS, SUSTAINABLE SOURCING, ORGANIC, FREE RANGE, LOCAL, RECYCLING... CREATED FRESH MODERN CAFE DESIGN & EARNED 'BEST PLACE TO WORK' AWARDS CONSECUTIVE QUARTERS OF UK GROWTH 40 IN THE USA, MCDONALDS DID NONE OF THIS AND IS IN STEEP DECLINE LOSING 1/8 OF ITS VISITS BY YOUNG MILLENNIALS IN LAST 3 YEARS Technomic Data, 2014
  26. 26. WHY BE MEAN WHEN YOU CAN BE MEANINGFUL?
  27. 27. THE WELLBEEING REVOLUTION AND HUMAN−FRIENDLY BUSINESS BY JOHN GRANT

×