A leading CSR brand launched a new product in test markets with substantial marketing investments. However, negative feedback started affecting the brand within days. Varenia used its market tracking app to closely monitor the product's performance and identified issues with the product presentation and low name recognition by correlating data. Backed by its analytics platform, Varenia addressed the problems within time by recommending modifications to the product, packaging, and name. The client relaunched the product successfully within a week with the changes suggested.